How Core Assist Grew Its Visibility for High Intent NDIS Searches in Western Sydney
Core Assist, a registered Western Sydney NDIS provider, partnered with OMG to attract qualified disability support leads through organic search. From January to June 2023, OMG’s SEO strategy quadrupled top-20 keyword rankings, increased referring domains by 150% and lifted “NDIS group activities Sydney” from outside the top 100 to position 3.
300%
Increase in Keywords in positions #1-20
39%
Increase in Number of First Page Keywords
150%
Increase in Referring Domains
Services
Industries
- NDIS
Challenges
- Core Assist had low organic visibility for high volume NDIS service terms, which limited enquiries for its programs.
- Its site had very few indexed keywords, with only 3 ranking in the top 20.
- Its competitors had stronger authority and content, so Core Assist needed a sustained effort to win and hold top positions.
Strategy & Execution
- Technical SEO: Improved site speed by optimising Core Web Vitals, and added local business and organisation schema.
- Keyword focused content: Optimised key category and service pages with targeted copy for high intent NDIS searches.
- Monthly link building: Built authority through consistent link acquisition, growing referring domains by 150%.
- Google Business Profile optimisation: Added key business information to strengthen visibility in local Western Sydney searches.
- Ongoing health checks: Ran regular technical and search health checks to protect and build on ranking gains.
Key Results
OVERALL VISIBILITY WITHIN 3 MONTHS:
Branded Organic Traffic:
- 68.5% Increase in Clicks (from 86 to 126)
- 66.45% Increase in Impressions (from 402 to 605)
Non-Branded Organic Traffic:
- 52.82% Increase in Clicks (from 50 to 85)
KEYWORD RANKINGS AFTER 6 MONTHS:
- “NDIS group activities sydney” achieved position 3 (from position #100)
- “NDIS group centre activities” achieved position 9 (from position #32)
- “NDIS household tasks sydney” achieved position 12 (from position #100)
KEYWORD WINS WITHIN 6 MONTHS:
- Keywords in positions #1-20 – increased by 300% (3 to 12)
- Overall keyword indexed- increase by 167% (29 to 76)
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Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
