How Synergie Skin Became A Trusted Source In AI Search

Challenges

Synergie Skin came to our Gurus needing to cut through a saturated cosmeceutical market. Specific hurdles included:

• Standing out against well-established competitors such as SkinCeuticals, Ultraceuticals and Medik8, with our audit showing Synergie Skin trailing all three on total keyword indexation and “top 3” keyword rankings despite a strong domain rating.
• Technical issues across metadata, broken pages, schema markup, site speed, footer structure and image alt text were limiting the site’s ability to be properly crawled and indexed.

Our Approach

Our Gurus built a technical-first SEO foundation before layering in content and link building, then extended the strategy into GEO to position Synergie Skin ahead of competitors in AI-driven search.

Further activity included:

• Conducted a full technical SEO audit and resolved metadata, 301 redirect, footer, schema and site speed issues
• Implemented a keyword-mapped content plan across core category and collection pages
• Executed a targeted link-building programme against high-relevance, high-authority domains
• Produced a dedicated GEO Booster strategy, including an LLM.txt file, brand context schema and monthly AI-optimised blog content
• Generated ongoing community mentions to strengthen brand signals for AI platforms

Strategy & Execution

Technical Foundations

Our Gurus resolved unoptimised meta tags, broken 404 pages, missing schema markup and footer NAP details, alongside a full site speed audit and HTML sitemap build for the SynTernals subsection, clearing the way for stronger crawling and indexation.

Content and On-Page Growth

A keyword-mapped content plan targeted priority category pages including “cleansers”, “serums” and “moisturisers”, expanding word counts to align with top-ranking competitor benchmarks and building out FAQ schema to capture rich result opportunities.

GEO and AI Visibility

Beyond traditional SEO, our Gurus rolled out a GEO Booster programme covering technical AI-readiness (LLM.txt, brand context schema, machine-readable product feeds) alongside monthly AI-optimised blog content and consistent community mentions, positioning Synergie Skin for visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews.

Outcomes

Key SEO Results:

• Increased organic engaged sessions by 9.9% (from 78,853 to 86,661)
• Increased organic engagement rate by 9.05% (from 73.94% to 80.63%)
• Increased average organic engagement time by 67.84% (from 1m 03s to 1m 46s)
• Increased referring domains by 21.3% (from 592 to 718)
• Increased non-branded “top 3” keyword rankings by 16.9% (from 65 to 76)

Key GEO Results:

• Increased AI Overview visibility by 352% YoY
• Increased AI/LLM brand mentions by 328% (from 52 to 223)
• Increased AI/LLM citations by 76% (from 132 to 233)
• Increased AI/LLM-referred sessions by 799% YoY

Key Rankings Achieved:

• ChatGPT established as the leading AI referral source, growing 975% YoY
• Gemini referrals up 146% (from 24 to 59 sessions)
• Positions 4 to 10 keyword reach grew 9.1% (from 219 to 239)

Key Results

• 352% increase in AI Overview visibility (YoY)
• 328% increase in AI/LLM brand mentions (from 52 to 223)
• 67.84% increase in average organic engagement time (from 1m 03s to 1m 46s)