Organic Visibility Rebuilt From the Ground Up for Lumia Care
Since 2024, Lumia Care, a healthcare provider with over 66 years of experience across aged care, disability support, and hospital-in-the-home services. Through a multi-channel strategy spanning digital marketing, OMG helped Lumia Care dramatically grow keyword visibility, drive organic traffic, generate leads across paid channels, and establish authority in a highly competitive healthcare market
155%
Increase in top 3 keyword rankings
1,050%
Increase in Page 1 keywords
2,380
Total Google Ads conversions
Services
Industries
- Healthcare
- NDIS
Challenges
- Minimal organic visibility with only 195 keywords indexed and just 1% competitive traffic share in aged care.
- Content not optimised with target keywords, with missing or over-character-limit metadata across the site.
- Weak backlink profile (DR 21) against well-established competitors like Bolton Clarke (DR 52) and Blue Care (DR 50).
- No paid search or social presence to drive leads while organic authority was being built.
Strategy & Execution
- Technical SEO overhaul, metadata optimisation, HTML sitemap creation, footer link restructuring, and 301 redirects.
- Strategic link building with monthly DR40–50 backlinks targeting “aged care agency”, “home care package providers”, and “disability support at home”.
- Comprehensive content strategy using topical clusters, optimising existing service pages and creating new blog content across aged care, disability, and NDIS topics.
- Multi-channel paid strategy, Google Ads across Brand, Generic Aged Care, HCP, PMax, and Demand Gen campaigns, plus Meta Ads with TOF/MBOF split driving awareness and retargeting.
Key Results
ORGANIC TRAFFIC RESULTS (6 MONTHS, SEP 2025 – FEB 2026):
- 57% increase in engaged sessions
- 787% increase in key events
- Average engagement time at 3 minutes 7 seconds
KEYWORD INDEXATION FOR THE PAST 6 MONTHS:
- 1,050% increase in Page 1 keywords (18 to 207)
- 155% increase in top 3 keyword rankings (11 to 28)
PRIORITY KEYWORD RANKINGS:
- “lumia care” – ranking at #1 (SV: 1,300)
- “lumia care group” – ranking at #1 (SV: 140)
- “lumia care sydney” – ranking at #1 (SV: 110)
PAID SEARCH OVERALL RESULTS WITHIN 6 MONTHS:
- 2,380 total conversions delivered across the Google Ads account
- 665 conversions in January 2026, the strongest month of the build
- 8.62% conversion rate peak in September 2025 at account level
PAID SOCIAL OVERALL RESULTS WITHIN 6 MONTHS:
- 27,273 landing page views
- 1,638,394 total impressions
- 675,762 total reach
- 33,468 total link clicks
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