No online marketing strategy
Looking to expand in a competitive industry
Lack of leads was stalling business growth
Limited budget to work with
Universal Home Theatre offers a range of solutions to its clients. In addition to top-notch TVs, the company provides a range of data solutions. Based in Queensland for several years, the business reached a point where it was ready to expand to Sydney.
The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.
This Queensland business was looking for big wins, going national. We focused on growing our partnership, through keeping them involved through the whole process. Our strategy was lazer-focused, featuring content that was simple, creative and to the point.
Improving on-page SEO with proven and actionable steps
Building the authority of the website with quality backlinks
Developing tailored landing pages for unique PPC campaigns
Strategy & Execution
Universal Home Theatre's hyper-effective digital strategy involved a combination of SEO and PPC. This delivered quick wins along with serious long term gains. The results keep getting better!
A site with lots of good backlinks will rise up the search rankings, because it's proven to be trustworthy and shareable. We focused on building quality links and avoiding the junk, meaning better visibility and more visitors!
Building hyper-targeted PPC campaigns is the first step. Next, we crafted custom landing pages to better guide and convert incoming visitors. A clear call to action (CTA) keeps them clicking, from visitor to customer.