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Universal Home Theatre

How Universal Home Theatre Gained 400% More Leads Through SEO And PPC


2x leads

Within 1 year

4x leads

Within 2 years

60% increase

In website traffic within 8 months

The challenge

Universal Home Theatre offers a range of solutions to its clients. In addition to top-notch TVs, the company provides a range of data solutions. Based in Queensland for several years, the business reached a point where it was ready to expand to Sydney. 

The challenge? The home sector theatre is a competitive space, even more so in Sydney. With no online marketing strategy in place, we dived in to set the foundation for serious wins.

Key problems

  • No online marketing strategy
  • Looking to expand in a competitive industry
  • Lack of leads was stalling business growth
  • Limited budget to work with
Case study date 29 August 2018

Our Approach.

This Queensland business was looking for big wins, going national. We focused on growing our partnership, through keeping them involved through the whole process. Our strategy was lazer-focused, featuring content that was simple, creative and to the point.

  • Improving on-page SEO with proven and actionable steps
  • Building the authority of the website with quality backlinks
  • Developing tailored landing pages for unique PPC campaigns

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. With a limited budget, there are some serious results to show for it. Within the first 8 months, Universal Home Theatre enjoyed a 60% increase in website traffic — and that was just the start of more visitors, leads and customers.
Big wins for this Queensland business going national
Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.
Universal Home Theatre
Andy - Founder and CEO

More traffic, leads and customers. Sounds good, right? 

By building quality back links and optimising onsite content, we boosted the authority and visibility of Universal Home Theatre. This resulted in truck loads more traffic coming to the website. Customised landing pages and targeted PPC campaigns kept these qualified visitors coming back for more, and eventually converting to happy customers.

Breaking down a winning digital strategy


Making SEO and PPC the dream team

Universal Home Theatre's hyper-effective digital strategy involved a combination of SEO and PPC. This delivered quick wins along with serious long term gains. The results keep getting better!


Boosting website authority through quality back links

A site with lots of good backlinks will rise up the search rankings, because it's proven to be trustworthy and shareable. We focused on building quality links and avoiding the junk, meaning better visibility and more visitors!


Crafting custom landing pages to boost PPC performance

Building hyper-targeted PPC campaigns is the first step. Next, we crafted custom landing pages to better guide and convert incoming visitors. A clear call to action (CTA) keeps them clicking, from visitor to customer.

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