How Vet Shop Australia Achieved 80% More Organic Revenue

190%

Increase in organic conversions

80%

Increase in organic search revenue

220%

Increase in conversion rate for PPC campaigns

40%

Increase in number of transactions from PPC

Since 1999, VetShopAustralia has supported pet owners in Australia and across the world. There's a reason they're a well-loved brand. They're proudly Australian owned and operated, with a team that simply loves animals.

Product reliability, quick delivery and quality customer service are all part of their promise. Licensed, practising veterinary surgeons and animal health professionals check all the pet products sold, to ensure everything is up to scratch.

VetShopAustralia partnered with OMG to superpower their digital presence. A custom SEO and PPC campaign resulted in increased traffic, conversions, and revenue. 150% more organic traffic. 190% more organic conversions. 40% more transactions from PPC. And the results just keep getting better!

01

Keyword and competitor analysis to align with maximum market opportunity

Comprehensive analysis of keywords and competitors mapped the most effective approach. OMG aligned VetShopAustralia with the most profitable generic and branded keywords. This means they were appearing in the searches that mattered most and outshining the competition.

02

Strategic technical and offsite SEO to supercharge online visibility

OMG handled the heavy lifting with technical SEO, helping to skyrocket VetShopAustralia's online visibility. Technical and offsite SEO aimed to create high quality and relevant backlinks, crucial as a ranking factor on Google.

03

Hyper-targeted and customised campaigns for serious PPC ROI

Delivering serious ROI called for customised PPC campaigns that resonated with the right people. OMG created and optimised ads that captured customers at right place and at the right time. This means qualified traffic finding and converting on the website.

04

Website structure and content optimisations for a streamlined experience

Optimising this eCommerce engine helped to boost performance and improve experience. OMG focused on streamlining the structure and navigation of the website, while also maintaining the highest quality of content. This means visitors are guided from first touch to final conversion.