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Vet Shop Australia

How Vet Shop Australia Achieved 80% More Organic Revenue



Increase in organic conversions


Increase in organic search revenue


Increase in conversion rate for PPC campaigns


Increase in number of transactions from PPC

The challenge

Since 1999, VetShopAustralia has supported pet owners in Australia and across the world. There's a reason they're a well-loved brand. They're proudly Australian owned and operated, with a team that simply loves animals. 

Product reliability, quick delivery and quality customer service are all part of their promise. Licensed, practising veterinary surgeons and animal health professionals check all the pet products sold, to ensure everything is up to scratch.

VetShopAustralia partnered with OMG to superpower their digital presence. A custom SEO and PPC campaign resulted in increased traffic, conversions, and revenue. 150% more organic traffic. 190% more organic conversions. 40% more transactions from PPC. And the results just keep getting better! 

Key problems

  • Optimising this large and thriving eCommerce website called for unique expertise
  • Tough competition made ranking for crucial keywords a significant challenge
  • PPC campaigns delivering a low click-through and high cost-per-click, meaning inefficient use of budget
Case study date 25 October 2018

Our Approach.

Effective digital marketing makes every dollar count. Customised PPC campaigns delivered better ROI for VetShopAustralia, with 1000% higher click-through-rate compared to previous results. A tailored SEO strategy put VetShopAustralia's website in the spotlight, meaning more traffic and customers.
  • Website structure and content optimisation to boost performance of a large eCommerce engine
  • Onsite and offsite SEO to catapult search engine rankings and boost conversions
  • Strategic technical and offsite SEO based on gap analysis of top competitors

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for VetShopAustralia. 150% more organic traffic, 190% more organic conversions, 80% growth in organic revenue. And that's just for SEO.

On the PPC front, OMG delivered a 220% increase in conversion rate, 1,000% increase in click-through rate and 40% increase in transactions. And the results just keep getting better.

Digital done well with an expert team
Oli, Saul, Megan and the team at OMG do a great job. Happy to recommend.
Vet Shop Australia
Steven Perissinotto - Cofounder

First page visibility for explosive results.

In competitive eCommerce and pet industries, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'australian pet supplies', 'pet shop near me' and 'pet shop'. 

Breaking down a winning digital strategy


Keyword and competitor analysis to align with maximum market opportunity

Comprehensive analysis of keywords and competitors mapped the most effective approach. OMG aligned VetShopAustralia with the most profitable generic and branded keywords. This means they were appearing in the searches that mattered most and outshining the competition.


Strategic technical and offsite SEO to supercharge online visibility

OMG handled the heavy lifting with technical SEO, helping to skyrocket VetShopAustralia's online visibility. Technical and offsite SEO aimed to create high quality and relevant backlinks, crucial as a ranking factor on Google.


Hyper-targeted and customised campaigns for serious PPC ROI

Delivering serious ROI called for customised PPC campaigns that resonated with the right people. OMG created and optimised ads that captured customers at right place and at the right time. This means qualified traffic finding and converting on the website.


Website structure and content optimisations for a streamlined experience

Optimising this eCommerce engine helped to boost performance and improve experience. OMG focused on streamlining the structure and navigation of the website, while also maintaining the highest quality of content. This means visitors are guided from first touch to final conversion.

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