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Archie Rose Distilling Co.

How Archie Rose Generated 230% More Digital Marketing Revenue



Growth in return on ad spend (ROI)


Increase in organic search traffic and revenue


Growth in paid revenue


Decrease in cost-per-click (CPC) for paid

The challenge

Archie Rose Distilling Co. is a Sydney-based distillery renowned for its gin, vodka and whisky. Established in 2014, they're the first independent distillery of craft spirits in Sydney since 1853. Their handcrafted and artisanal approach focuses on the experience. Craft spirit enthusiasts can visit the distillery, sip beverages in an atmospheric bar and tour the facilities — that's how they've built such an enormous cult following already. 

Cementing their online presence has contributed greatly to their growth. The best part? Their return from digital marketing continues to skyrocket. Archie Rose partnered with OMG and our partner agencies Kindred Story and Squad Ink to execute a truly multi-channel approach. 

Over the years, we've consistently delivered quality results, which has translated into serious revenue growth. Over 230% growth in total digital marketing revenue, 30% growth in YoY organic revenue and 200% more growth in paid revenue. And that's just the beginning. 

Discover how they achieved incredible results that just keep getting better.

Key problems

  • High competition in the field of specialty liquor, since it's dominated by a handful of industry giants.
  • Need to translate the seamless and personalised offline experience into the online experience.
Case study date 09 November 2018

Our Approach.

Archie Rose are finding success online with a truly multi-channel approach that reached more of their ideal customers. In the right place, at the right time. On the digital front, our custom strategy delivered waves of new customers that keep coming back.

OMG partnered closely with Kindred Story as they crafted evocative storytelling oriented to Archie Rose's business goals. We also worked with Squad Ink as they delivered truly exceptional and stunning design that set Archie Rose's products apart. 

  • Custom SEO strategy to boost online visibility and attract 1,000s of qualified website visitors.
  • Hyper-targeted PPC campaigns to reach the most ready-to-buy customers.
  • Finetuned Facebook Advertising campaigns that facilitate conversions and align with Archie Rose's artisanal brand.
  • Partnering with other creative agencies to offer our client the full-suite experience.

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Archie Rose. Over 230% growth in total digital marketing revenue and 30% growth in organic revenue. And the results just keep getting better.

Digital done well by an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In the competitive liquor industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in top 3 rankings for tough keywords such as 'distillery', 'whiskey distillery', 'distillery tours', and 'dry gin'. 

Breaking down a winning digital strategy.


Comprehensive competitor analysis to uncover key opportunities in the market.

By understanding the competition and their ideal customers, Archie Rose aligned with the opportunity in the market. In particular, this involved targeting the keywords that mattered most.


Streamlining website content and structure for a seamless experience (and better conversions).

Creating explosive organic results begins with making sure your website is up to scratch. OMG optimised the Archie Rose website so that customers and search engines alike will love the experience.


Timely and targeted PPC campaigns reach click-happy customers with products they can't resist.

The power of PPC platforms allows us to reach ready-to-buy customers with the products they'll simply love. OMG created and optimised ongoing campaigns to product incredible results. We're talking 500% growth in paid ROI.


Finetuned Facebook Advertising campaigns to facilitate conversions, not just likes.

On the largest social media platform, OMG delivered explosive results. We tailored every campaign around Archie Rose's core goals, by helping to grow a community while driving conversion-ready visitors to their website.

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