King Living

How King Living Grew Organic Revenue By 370% YOY



Increase in organic traffic YOY


Increase in organic search revenue

Top 3

Rankings for 1,330 keywords, up from 914


Indexed keywords, up from 9,964

The challenge

Since 1977, King Living has pioneered Australian furniture design. They focus on crafting award-winning furniture that lasts. With showrooms across the Australia, New Zealand, Malaysia and Singapore, sustainable and stunning furniture is just around the corner.

King Living are synonymous with luxury and quality, so every part of their online presence needed to mirror the offline experience. To achieve this goal and create real revenue results, they partnered with Online Marketing Gurus and Rysen (Australia's trusted design and user experience agency). 

Over the course of partnering with OMG on an international marketing campaign, King Living saw a serious uplift in rankings, traffic and revenue. 70% growth in organic traffic, year on year. 370% growth in organic conversions, year on year. And the results just keep getting better! 

Key problems

  • Looking to build site authority in line with their position as market leader
  • Need to create an online experience as seamless and personalised as their offline service
  • Want to increase average order values and number of orders
  • Gap in technical SEO expertise
Case study date 03 October 2018

Type of services used

Our Approach.

The OMG and Rysen collaboration offered King Living the strategic approach for achieving explosive results. OMG delivered a custom digital marketing campaign, geared towards King Living's business goals. The result? A significant uptick in rankings, traffic and revenue, for the long haul. 

Rysen employed their extensive experience in design and user experience — resulting in the creation of a refreshed brand style guide and the launch of a new King Living eCommerce website.

  • Detailed competitor analysis and keyword research to align with opportunity in the market
  • Technical SEO and website restructuring to provide a seamless online experience
  • Strategic onsite and offsite SEO to increase website traffic and conversions

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for King Living. 70% increase in organic traffic YOY. 370% increase in organic conversions. And it just keeps getting better!

Digital done well with an expert team
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In a competitive furniture industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'sofas', 'couch', 'furniture' and 'recliner sofa'. 

Breaking down a winning digital strategy


Aligning with opportunity in the market using SEO and competitor analysis

Detailed competitor analysis maps what the rest of the market is doing — helping to pinpoint actionable ways to stand apart and meet customer demand. Strategic keyword research aligns every website page to what customers are looking for. This means maximum profit.


Technical SEO sorted to streamline website structure and experience

Optimising the website from the ground up ensured it's attracting more organic traffic and converting more customers. Simple, seamless and better performance. This means lower cost and more profitable customer acquisition.


Targeted and timely PPC campaigns to skyrocket sales during seasonal promotions

Reaching and resonating with the right people is essential to drive seasonal sales. Targeted PPC campaigns find click-happy customers, at the right place and at the right time. The results? Triple the sales, in the first 10 days of Spring Sale.

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