Since 1977, King Living has pioneered Australian furniture design. They focus on crafting award-winning furniture that lasts. With showrooms across the Australia, New Zealand, Malaysia and Singapore, sustainable and stunning furniture is just around the corner.
King Living are synonymous with luxury and quality, so every part of their online presence needed to mirror the offline experience. To achieve this goal and create real revenue results, they partnered with Online Marketing Gurus and Rysen (Australia's trusted design and user experience agency).
Over the course of partnering with OMG on an international marketing campaign, King Living saw a serious uplift in rankings, traffic and revenue. 70% growth in organic traffic, year on year. 370% growth in organic conversions, year on year. And the results just keep getting better!
The OMG and Rysen collaboration offered King Living the strategic approach for achieving explosive results. OMG delivered a custom digital marketing campaign, geared towards King Living's business goals. The result? A significant uptick in rankings, traffic and revenue, for the long haul.
Rysen employed their extensive experience in design and user experience — resulting in the creation of a refreshed brand style guide and the launch of a new King Living eCommerce website.
By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for King Living. 70% increase in organic traffic YOY. 370% increase in organic conversions. And it just keeps getting better!
In a competitive furniture industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'sofas', 'couch', 'furniture' and 'recliner sofa'.
Detailed competitor analysis maps what the rest of the market is doing — helping to pinpoint actionable ways to stand apart and meet customer demand. Strategic keyword research aligns every website page to what customers are looking for. This means maximum profit.
Optimising the website from the ground up ensured it's attracting more organic traffic and converting more customers. Simple, seamless and better performance. This means lower cost and more profitable customer acquisition.
Reaching and resonating with the right people is essential to drive seasonal sales. Targeted PPC campaigns find click-happy customers, at the right place and at the right time. The results? Triple the sales, in the first 10 days of Spring Sale.