King Living

SEO

Google Ads

Remarketing

The Challenge

Key Problems

Looking to build site authority in line with their position as market leader

Need to create an online experience as seamless and personalised as their offline service

Want to increase average order values and number of orders

Gap in technical SEO expertise

Since 1977, King Living has pioneered Australian furniture design. They focus on crafting award-winning furniture that lasts. With showrooms across the Australia, New Zealand, Malaysia and Singapore, sustainable and stunning furniture is just around the corner.

King Living are synonymous with luxury and quality, so every part of their online presence needed to mirror the offline experience. To achieve this goal and create real revenue results, they partnered with Online Marketing Gurus and Rysen (Australia’s trusted design and user experience agency).

Over the course of partnering with OMG on an international marketing campaign, King Living saw a serious uplift in rankings, traffic and revenue.

Our Approach

The OMG and Rysen collaboration offered King Living the strategic approach for achieving explosive results. OMG delivered a custom digital marketing campaign, geared towards King Living’s business goals. The result? A significant uptick in rankings, traffic and revenue, for the long haul.

Rysen employed their extensive experience in design and user experience — resulting in the creation of a refreshed brand style guide and the launch of a new King Living eCommerce website.

Detailed competitor analysis and keyword research to align with opportunity in the market

Technical SEO and website restructuring to provide a seamless online experience

Strategic onsite and offsite SEO to increase website traffic and conversions

Strategy & Execution

01.

Aligning with opportunity in the market using SEO and competitor analysis

Detailed competitor analysis maps what the rest of the market is doing — helping to pinpoint actionable ways to stand apart and meet customer demand. Strategic keyword research aligns every website page to what customers are looking for. This means maximum profit.

02.

Technical SEO sorted to streamline website structure and experience

Optimising the website from the ground up ensured it’s attracting more organic traffic and converting more customers. Simple, seamless and better performance. This means lower cost and more profitable customer acquisition.

03.

Targeted and timely PPC campaigns to skyrocket sales during seasonal promotions

Reaching and resonating with the right people is essential to drive seasonal sales. Targeted PPC campaigns find click-happy customers, at the right place and at the right time.

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