Buckle up marketers, because if you thought the digital landscape was fast now, wait until 2019 unfolds! The digital world and the consumers within it are changing at lightning speed.
You need to be seen before the competition, get in front of consumers at the right time on the right device, convert them with incredible offers, and deliver a seamless, engaging user journey.
There’s SO MUCH to do.
Just typing it is exhausting.
Don't panic - this is where technology has your back.
These digital marketing tools will help you build and optimise digital marketing campaigns and save you a heap of time.
In other words, they’ll make your life a whole lot easier. (You’re welcome)
Here are 23 digital marketing tools you should add to your arsenal this year:
SEMrush
Don’t even think about doing paid search or SEO without SEMrush. It’s packed with built-in digital marketing tools designed to help you track and improve search rankings.
Want to see what it's really capable of? Check out the competitor tracking. You can look at your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.
Another brilliant function is the SEMrush integration with Google Docs, letting you can optimise content in the platform you use to create it.
Yoast
Creating content in WordPress? This plugin will single handedly change your life.
What does it do?
Yoast checks the effectiveness of your SEO in real-time. In other words, it tracks as you write.
Using Yoast, you can make sure you’re maximising keywords, using internal and external links, and improving readability of your content.
It also incorporates features to help you optimise your content for better search results, including a snippet generator, image titles, meta descriptions and more.
There’s a reason Yoast one of the most-downloaded plugins on WordPress.
Screaming Frog
Screaming Frog is an SEO spider tool. Give it a website, a list of sites or specific web pages, and it will crawl through to give you a complete analysis of their performance.
This is a swift way of finding out if your website has any broken links, bad redirects, broken pages, duplicate content and other errors that need fixing.
Watch the video to see how it works.
Hemingway App
One of our absolute favourite digital marketing tools for content, the Hemingway App helps you create high quality writing to engage readers.
Just copy and paste your content into the app. It then ranks your content’s readability on a grade scale. The higher the number, the harder the content is to read.
Use the stats to whip your content into shape.
Grammarly
Step aside spell checker – Grammarly takes proofreading to a whole new level.
Just upload your documents to see any grammatical, spelling and stylistic errors in your writing. It also provides suggestions for fixing mistakes.
The free version does an excellent job of catching critical errors, but if you want to take it a step further, go for the upgrade. Then, you can use the tool to check plagiarism of your content too.
Buzzsumo
We love Buzzsumo. After all, what’s not to love about a tool that allows you to analyse the best performing content?
It’s as easy as typing in the topic (e.g. “content marketing”) and checking out the data.
The Question Analyzer tool is worth using to uncover the most popular questions related to a specific keyword that people are asking on Reddit, Facebook, Twitter, Quora and also other discussion forums.
Pixlr
If there’s one thing digital marketers can never get enough of, it's high-quality imagery. But how do you make sure you have a never-ending supply of awesome images?
Pixlr has it covered.
The no-nonsense image editing tool lets you upload images and make changes, like a simpler version of Photoshop.
Go for the Pro version and get access to templates, graphics, stock images and premium fonts for creating online ads and social media covers. You can also edit photos within other apps, like Dropbox.
Imagine the money you’ll save on graphic design!
Unsplash
If you need some cracking images to use on your blog posts and social media, Unsplash won’t disappoint. All images submitted and published on Unsplash fall under the Creative Commons Zero (CC0) license, which means you can use the image for any personal or commercial use without a fee.
You don’t have to credit Unsplash or the photographer, though they encourage you to anyway.
Google Analytics
No list of digital marketing tools would be complete without analytics tools such as the iconic Google Analytics. It is an essential tool to measure and optimise the performance of your marketing plan.
Use it to see your site traffic details, geolocation of visitors, most popular pages, bounce rates, which devices visitors are using, where traffic comes from, and so much more.
It’s completely free to use. Or you can go enterprise level with Google Analytics 360.
Are you just discovering the real power of Google Analytics? This HubSpot article is a great place to start.
