23 Essential Digital Marketing Tools

Top digital marketers are able to leverage tools that allow them to work smarter, collaborate better and join the dots. With ambitious goals this year, you'll need all the time-saving tools out there. These are our top picks for digital marketing tools that'll support your success.

Buckle up marketers, because if you thought the digital landscape was fast now, wait until 2019 unfolds! The digital world and the consumers within it are changing at lightning speed.

You need to be seen before the competition, get in front of consumers at the right time on the right device, convert them with incredible offers, and deliver a seamless, engaging user journey.

There’s SO MUCH to do.

Just typing it is exhausting.

Don't panic - this is where technology has your back.

These digital marketing tools will help you build and optimise digital marketing campaigns and save you a heap of time.

In other words, they’ll make your life a whole lot easier. (You’re welcome)


Here are 23 digital marketing tools you should add to your arsenal this year:



Don’t even think about doing paid search or SEO without SEMrush. It’s packed with built-in digital marketing tools designed to help you track and improve search rankings.

Want to see what it's really capable of? Check out the competitor tracking. You can look at your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.

Another brilliant function is the SEMrush integration with Google Docs, letting you can optimise content in the platform you use to create it.




Creating content in WordPress? This plugin will single handedly change your life.

What does it do?

Yoast checks the effectiveness of your SEO in real-time. In other words, it tracks as you write.

Using Yoast, you can make sure you’re maximising keywords, using internal and external links, and improving readability of your content.

It also incorporates features to help you optimise your content for better search results, including a snippet generator, image titles, meta descriptions and more.

There’s a reason Yoast one of the most-downloaded plugins on WordPress.


Screaming Frog

Screaming Frog is an SEO spider tool. Give it a website, a list of sites or specific web pages, and it will crawl through to give you a complete analysis of their performance.


This is a swift way of finding out if your website has any broken links, bad redirects, broken pages, duplicate content and other errors that need fixing.

Watch the video to see how it works.


Hemingway App

One of our absolute favourite digital marketing tools for content, the Hemingway App helps you create high quality writing to engage readers.

Just copy and paste your content into the app. It then ranks your content’s readability on a grade scale. The higher the number, the harder the content is to read.


Use the stats to whip your content into shape.



Step aside spell checker – Grammarly takes proofreading to a whole new level.

Just upload your documents to see any grammatical, spelling and stylistic errors in your writing. It also provides suggestions for fixing mistakes.


The free version does an excellent job of catching critical errors, but if you want to take it a step further, go for the upgrade. Then, you can use the tool to check plagiarism of your content too.


We love Buzzsumo. After all, what’s not to love about a tool that allows you to analyse the best performing content?

It’s as easy as typing in the topic (e.g. “content marketing”) and checking out the data.


The Question Analyzer tool is worth using to uncover the most popular questions related to a specific keyword that people are asking on Reddit, Facebook, Twitter, Quora and also other discussion forums.



If there’s one thing digital marketers can never get enough of, it's high-quality imagery. But how do you make sure you have a never-ending supply of awesome images?

Pixlr has it covered.


The no-nonsense image editing tool lets you upload images and make changes, like a simpler version of Photoshop.

Go for the Pro version and get access to templates, graphics, stock images and premium fonts for creating online ads and social media covers. You can also edit photos within other apps, like Dropbox.

Imagine the money you’ll save on graphic design!



If you need some cracking images to use on your blog posts and social media, Unsplash won’t disappoint. All images submitted and published on Unsplash fall under the Creative Commons Zero (CC0) license, which means you can use the image for any personal or commercial use without a fee.


You don’t have to credit Unsplash or the photographer, though they encourage you to anyway. 


Google Analytics

No list of digital marketing tools would be complete without analytics tools such as the iconic Google Analytics. It is an essential tool to measure and optimise the performance of your marketing plan.

Use it to see your site traffic details, geolocation of visitors, most popular pages, bounce rates, which devices visitors are using, where traffic comes from, and so much more.

It’s completely free to use. Or you can go enterprise level with Google Analytics 360.

Are you just discovering the real power of Google Analytics? This HubSpot article is a great place to start.


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Design display ads in every shape or format using Bannersnack. And we mean every format – you can create HTML5 animations, add videos, links, or embed your own code.


The best thing about this digital marketing tool is that it’s pretty intuitive to use. Start from scratch or choose a template, then make your ad unique with animations, interactive elements, and irresistible calls to action.



Imagine if you could see all your social network feeds in one spot and post to them all, from one place.

That’s what Hootsuite is for.

It acts as a central dashboard for all your social media. You can post content across multiple marketing channels at once, track what’s been shared, and schedule posts.

Hootsuite has come a long way since its launch. Now you can also use it to boost the reach of social content with its employee advocacy tool, Amplify. Delve into the conversations that matter using Hootsuite Insights. And create, manage and optimise Facebook and Instagram Ads using Hootsuite Ads.



Wondering how your visitors are travelling around your website? Hotjar provides a real-time visual record of what your visitors are doing on-site.

Watch a heatmap and video recordings of a visitor’s journey to see where they are clicking, and where they aren’t.


Then, use this to optimise your website for better conversions.



Editing HTML is hard, we know. But HTML Tidy helps by automatically fixing mistakes and bring your attention to things you need to work on.

Another great thing about HTML Tidy is that it can help you identify where you need to pay more attention to make pages more accessible to people with disabilities.

Did we mention it’s also free?



Zapier lets you automate everything.

Consider it the ultimate digital marketing tool for connecting your apps and automating your workflow.


Zapier can move information between 750 web apps automatically – in fact, it plays nicely with most of the tools on this list.

Simply build integrations to start automating your workflows.

Say you want to build an email newsletter and add your ecommerce customers to it. You can integrate your ecommerce platform with MailChimp. So, whenever a new customer buys your products, Zapier will keep your list up to date by adding new customers to the list.

Not sure where to start? The Zapier team has a list of suggestions about how you can use the tool to streamline your social media management.



HubSpot is probably the best-known marketing automation system. It offers a stack of sales, marketing and customer service tools with a completely free CRM at the core.


Create brilliant lead generation campaigns, create a content strategy, get real-time SEO suggestions, convert traffic using incredible landing pages – the list goes on.

What we love about HubSpot is that it doesn’t discriminate against business size. Get started on HubSpot for free, then upgrade as you grow.



Pocket is one of those tools that seems so simple, it's hard to believe someone didn't invent it earlier.

This tool lets you save articles, videos, web pages, or literally anything with a URL, in one place that you can access from any device.


When you want to revisit the content, you can read or listen without distraction, even offline.

This is great for anyone involved in the content planning and creation process – especially if you struggle to remember where you read about that incredible idea!



If you’re struggling to create enough video content for your digital campaigns, Biteable has the answer.

Biteable is self-proclaimed as the “world’s simplest video maker that gives you professional quality”.

Discover thousands of video clips and images that can be quickly and easily included in professionally designed templates. There’s a Template Selection wizard to help you choose based on whether you want to Share, Promote, Present, or Update.


Need to create an explainer video? Check out the simple animation and Claymation sequences.

Choose a free plan if you only need to create five projects per month and publish to YouTube and Facebook. Or go for the paid plan for unlimited videos, 85,000 stock footage clips, and no watermark.



We reckon Asana is hands down one of the best project management and collaboration tools out there.

Whether you’re managing SEO projects or content campaigns, Asana makes it easy to keep things moving and ensure everyone is on the same page.

You can create lists, set reminders, manage due dates, assign tasks to projects and team members, and communicate with team members via comments.

Asana also integrates with other tools, like Google Drive and Dropbox, making document sharing fluid and effortless.

By the way, we’re not the only ones who love it – Asana is used by the likes of NASA, Airbnb, Deloitte, and Red Bull too.

Choose from the Lite (free), Premium and Enterprise plans available.


Google’s PageSpeed Insights

When it comes to building a search engine optimised site and improving conversion rates, speed is a critical factor for websites. The faster your website loads, the lower the bounce rate and the better chance you have of ranking high on Google.

So how fast is your site?

Run your website through Google’s PageSpeed Insights to find out the score for your mobile and desktop site.

If you get 100%, your site is fast.

If not, you have some work to do.

Luckily, this free tool helps you diagnose what is causing your website to run slower than it should, whether that’s images or poorly written code.

Here’s what how the Red Bull Australia site scored:



Hunter helps you find and verify professional email addresses so that you can get in touch with the right people.

How does it work?

Start by plugging in a domain, and it will find the emails for people attached to that company. It also tells you the structure of emails for a company (e.g. firstname, so if Hunter can't find the individual, you should be able to figure it out.


Headline Analyser

Here’s the thing about headlines: they need to be incredibly powerful. A massive 80% of people never make it past the headline of a piece of content.

CoSchedule’s Headline Analyser is a content marketing tool that helps you create headlines worthy of any front page.

Type in your headline to find out a score out of 100. This score considers many factors, including grammar, structure, and the use of powerful or emotive words. It will also show you how the headline will look in Google’s search results.

Take the learnings and use them to create headlines that people won’t be able to resist.



If you’re looking to convert viewers through video, Wistia is the digital marketing tool for you.

The video platform lets you host, customise and share videos across the web. It has a heap of amazing features, including video analytics, heat mapping and a video site map. You can also and find out which videos perform the best with its A/B testing feature.


We reckon the best function is the ability to include a custom call-to-action at the end of each video, making it easy to drive viewers to specific landing pages for conversion.

The free plan allows up to three videos (with Wistia branding) while paid plans start from $137 per month.



The best digital marketers never stop learning. But how do you find time to upskill on the latest digital marketing tactics?

Meet Udemy.


This online learning site offers 80,000 online courses covering a massive range of topics. There’s a whole library of marketing courses, covering web development, Facebook Ads, Google Ads, content marketing, retargeting and more.

Simply log in, choose your course and start learning whenever it suits you.

The best part? Because the courses are incredibly low course, you can keep building your skills without putting a huge dent in your professional development budget.


Over To You

One thing that separates the top digital marketers from the rest is their ability to leverage tools that allow them to work smarter, collaborate better and join the dots.

But a digital marketing tool kit is a personal thing. What works for you might not work for others. What you find frustrating, others will love.

The key is to find tools that support your digital marketing efforts and make your working life easier. Don't be afraid to add new tools to your arsenal – one thing that almost all tools have in common is they offer a free trial period. So, nothing is stopping you from trying them out before you commit.

These tools aren’t the only thing you need to smash your goals in 2019. You’ll also need a rock-solid digital marketing strategy, tailored to your customers and engineered to convert.

You need a Digital Marketing Game Plan.

We can help. Get our latest and free eBook to access proven insights, templates, techniques and examples on how to propel revenue shifting results with digital marketing.

It’s all yours, right here, for free.

Click below to download now! 

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