3 X
Major Gurulytics versions since 2022
10+
Marketing platforms connected
1,000+
Active OMG client accounts
Live
Real-time data, no monthly PDFs
Gurulytics in 30 seconds
OMG’s Proprietary Marketing Dashboard.
Built in-house. Exclusive to clients.
Gurulytics V3 connects your paid media, SEO, eCommerce and analytics data into one intuitive dashboard. No platform-hopping.
No spreadsheet gymnastics. No monthly report that needs its own explainer meeting.
Built in-house by OMG, this exclusive agency reporting platform has been shaped by real campaign work, real client feedback and a deep dislike of useless reporting.
The Reality Check
Your Marketing Data is Everywhere; CFO Suspects Fiction.
Google Ads has one version of the truth; Meta has another. GA4 is doing GA4 things. Then your monthly report arrives as a PDF and somehow creates more questions than answers.
Gurulytics V3 ends that.

Reporting that just makes sense.
Gurulytics V3 turns scattered channel data into a cleaner view of performance. KPIs, comparisons and campaign detail sit where they should: in one dashboard, built for the people who need answers before the next meeting starts.
- KPIs and channel-level metrics on one screen
- Month-on-month and year-on-year comparisons · custom-range comparisons coming soon
- Drill into campaign; see the underlying campaigns, tracked keywords or social assets delivering the most value
- Branded one-click PDF export

A reporting dashboard for SEO, Paid Ads & ChatGPT Ads
Every single search campaign optimisation, copy change and technical fix is pulled into one live, filterable feed. Those frantic “what did we actually pay for last month?” emails are officially a thing of the past.
- Real-time data feed, see what your marketing campaigns are delivering daily.
- Channel specific reporting, Google Ads, Microsoft Ads, ChatGPT Ads, SEO and more.
- Data integrations, SEMRush, AHRefs, Google Search Console, Google Analytics and more.

Smarter insights, powered by AI.
Beyond a cosmetic redesign, V3 is an intelligent asset that grows alongside your business by pulling clear foresight out of cross-channel chaos. Instead of leaving you to squint at rows of flat, historical data, our AI layer sits directly on top of the live metrics running your campaigns for sharper control, clearer logic and better commercial outcomes. The future of the agency reporting platforms.
- Lead Scorer (B2B lead gen) — feeds lead quality into Google. Platforms chase revenue, not form fills.
- Tech detection + uptime — watches your stack, monitors your site. Flags issues before they hit results.
- Anomaly detection — off-rails campaigns surface instantly. Priority-tagged. Fix what matters first.
- Opportunity surfacing — rising keywords. Compounding creative. Audiences ready to scale. Found automatically.

Every single marketing task we execute, laid completely bare.
The standard playbook is to go silent for 29 days, then drop a flashy presentation hoping you won’t ask too many hard questions. The Gurulytics Work module ends that anxiety through an open-door window into every project, task and strategic output your OMG team is executing in real time, alongside live invoice tracking via Xero. It’s the radical level of transparency the rest of the agency category refuses to offer.
- Real-time task feed, see what’s done, in progress and queued
- Tied to outcomes, each deliverable linked to the KPI it moved
- Direct messaging to your account team, no email tag

Why Gurulytics’ AI is different
Generic LLMs hallucinate. Our AI calculates based on your live data.
Public AI tools are fantastic for writing awkward LinkedIn posts, but they have absolutely no business steering your commercial growth strategy. Off-the-shelf models like Claude, ChatGPT and Gemini simply can’t replicate what Gurulytics V3 does for one structural reason: they’re completely locked out of your private data ecosystem. They don’t have live API access to your Google Ads, Meta campaigns, Search Console or website leads. We do.

Plus Everything Else V3 Brings
The Small, Obsession-level Details Beneath the Marquee Features
Beyond the major headline upgrades, V3 quietly addresses over a hundred minor friction points.
The result? A marketing reporting dashboard that your growth team will actually look forward to opening every morning.
Redesigned navigation
Easier-to-navigate dashboard built on user research from V1 and V2 clients.
Faster everything
We completely rebuilt the engine from the ground up. Page loads, charts, filtering, all noticeably quicker.
Mobile app V3 (coming soon)
Your performance dashboard is being optimised for your pocket. Keep an eye out for the upcoming launch.
Live integration status
See at a glance which platforms are connected and which need reconnecting.
Airtight data accuracy
Improved data pipelines mean numbers you can defend to your CFO, board or investors.
One-click PDF
Export branded reports for stakeholder meetings without the back-and-forth.
Exclusive to OMG clients
The Platform Our Competitors Can’t Copy. The Transparency You Can Expect.
We didn’t engineer Gurulytics V3 to sell software licenses; we built it to give our clients an unfair advantage. While other agencies
gladly hand you a generic template or a static PDF, we hand you a fully custom, proprietary agency reporting platform built from the ground up.
It’s a tool that surfaces the exact data required to move your business forward; nowhere for underperformance to hide.
Partner with OMG to grow your digital footprint, and you’ll unlock exclusive access to Gurulytics
our powerful marketing intelligence platform that helps you track, measure and optimise performance across your digital channels.

Client Testimonials
What OMG Web Clients Actually Say
Australian businesses trust us to build their most important digital asset. Here is what they came back to tell us.


