How Synerfin Asset Finance Launched a Trust-Building Website Featuring a Custom Repayment Calculator
Synerfin Asset Finance is an Australian asset and equipment finance broker, delivering tailored funding backed by access to the country’s most competitive lenders. From vehicles, trucks and trailers to specialised machinery, marine and working capital, Synerfin helps businesses get the equipment they need to grow.
Design
Custom design
Development
Built in WordPress
Support
Post go live support
Services
- Web Design & CRO
Industries
- Finance
Challenges
To compete and convert in a crowded finance market, Synerfin needed a website that built immediate trust, presented its products clearly, and made it easy for business owners to estimate repayments and apply.
Synerfin needed a professional, conversion-focused website that positioned them as a trusted broker, clearly presented a broad range of finance products, and gave prospects practical tools to take the next step. Trust is everything in finance, and the site had to earn it instantly while making the path to enquiry as simple as possible.
Key challenges included:
- The need to build instant credibility in a competitive finance market
- A broad product range, across asset and equipment finance and working capital, to present clearly
- Prospects who wanted a simple way to estimate repayments before enquiring
- Enquiries that had to flow reliably into the client’s CRM
- A smooth hosting setup and ongoing technical support
Jim Matthews from OMG has been a substantial asset to our business. From his involvement in building and designing our website to solving complex tech issues, he has been very professional and prompt. Without his assistance my days would be a lot more chaotic.
Synerfin
Finance
Our Approach
A professional, trust-building design
We created a confident, credible visual identity that positions Synerfin as a serious, expert broker. Clear messaging around fast approvals, trusted expertise and access to leading lenders reassures business owners from the first scroll.
Clear product architecture
We structured the offering into dedicated, easy-to-navigate pages, including Assets and Equipment Finance, Working Capital Solutions and Lenders We Use, so prospects can quickly find the funding that fits their situation.
A custom loan repayment calculator
A standout feature of the build is a custom, interactive repayment calculator on the home page. Visitors can adjust loan amount, interest rate and term to get an instant repayment estimate before they apply, with configurable default figures so the tool reflects realistic, relevant scenarios. It turns passive browsers into engaged, qualified leads.
A frictionless application and enquiry flow
We built a clear Apply Now journey and contact path, integrated with Synerfin’s Zoho CRM so that every enquiry is captured and routed straight into their pipeline, ready for the team to act on without delay.
Built on WordPress and Elementor
The site is delivered on WordPress with Elementor, giving Synerfin an easy-to-manage platform that can grow with the business.
An ongoing partnership
Beyond launch, we have continued to support Synerfin with technical fixes, refinements and a smooth hosting migration, acting as a dependable digital partner rather than a one-off supplier.
Key Results
Synerfin Asset Finance now has a website that does more than look the part. It builds trust, presents a broad product range with clarity, and gives prospects a genuinely useful repayment calculator that drives engaged enquiries straight into the CRM.
Backed by an ongoing support relationship, the project shows how the right combination of design, custom functionality and reliable partnership can turn a website into a real growth engine for a finance business.
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