Eastern Air Conditioning Grows Organic Visibility and Conversions Across Sydney
Eastern Air Conditioning is a Sydney-based specialist providing residential and commercial air conditioning installation, servicing, repairs and maintenance. Since 2008, the team has delivered tailored heating and cooling solutions with a strong focus on quality workmanship, reliability and customer service.
53%
Increase in Organic Sessions
174%
Increase in Key Events
93%
Increase in Keyword Indexation
Services
Industries
- Construction
Challenges
Eastern Air Conditioning had an established presence in Sydney, but its organic search visibility was not strong enough to consistently capture high-intent residential and commercial air conditioning searches.
- The business operated in a highly competitive market alongside established providers such as Alliance Climate Control, Ben Rafferty Air and Coral Air Conditioning.
- Valuable commercial terms such as “commercial air conditioning Sydney” and “commercial aircon installation” were not ranking within the top 100.
- While the website ranked for 343 indexed keywords, only 17 were positioned in the top 10, limiting Page 1 visibility.
- A large proportion of keywords remained outside the highest-ranking positions, creating significant opportunity for further SEO growth.
- Several pages required stronger on-page optimisation to better target high-intent residential and commercial search terms.
- Technical SEO issues across metadata, schema and site optimisation were limiting organic performance.
- Local visibility also needed strengthening through improvements to the Bayside Google Business Profile and stronger local SEO signals.
Our Approach
OMG developed a targeted SEO strategy to strengthen Eastern Air Conditioning’s visibility across high-intent residential and commercial air conditioning searches in Sydney.
The campaign focused on improving keyword targeting, optimising key landing pages and resolving technical SEO issues across metadata, schema and local search signals. Priority pages were expanded around valuable terms such as “aircon service Sydney”, “aircon repair Sydney” and “commercial aircon installation”.
Targeted link building and citation activity were also introduced to strengthen domain authority, support priority keyword rankings and improve Eastern Air Conditioning’s overall organic visibility across Sydney.
Strategy & Execution
Keyword targeting to capture high-intent searches
OMG prioritised valuable residential and commercial terms including “aircon service Sydney”, “aircon repair Sydney”, “aircon installation Sydney” and “commercial aircon Sydney”.
Content optimisation across priority landing pages
The homepage and commercial air conditioning page were expanded and optimised around priority keywords to improve relevance and strengthen visibility for high-intent searches.
Technical and local SEO improvements
Metadata was optimised, the Google Business Profile was strengthened and schema markup was implemented to improve organic and local search performance.
Targeted link building to strengthen authority
Citations and relevant backlinks were built to priority pages, including the homepage and commercial services page, to improve authority and support stronger keyword rankings.
Outcomes
Key SEO results:
- Increased organic sessions by 52.8%, rising from 1,257 to 1,921 compared with the previous six-month period.
- Increased engaged sessions by 49.4%, from 793 to 1,185.
- Increased key events by 174.3%, from 70 to 192.
- Improved the organic session key event rate by 77.6%, from 5.57% to 9.89%.
- Increased branded organic clicks by 56.2%, from 167 to 261, while branded impressions grew by 43.7%, from 828 to 1.19K.
- Increased non-branded organic clicks by 18.1%, from 138 to 163, despite impressions decreasing by 40.8%, indicating stronger click efficiency across non-branded searches.
- Increased overall keyword indexation by 92.7%, growing from 274 to 528 keywords over six months.
- Increased total users by 42.8%, supporting stronger overall website activity and acquisition.
Key ranking improvements achieved:
- Page 1 rankings increased from 17 to 25 keywords.
- Keywords in positions 4–10 increased from 12 to 19.
- Keywords in the top 3 increased from 5 to 6.
- Keywords in positions 11–20 increased from 10 to 28.
- Compared with February 2025, total keyword visibility increased from 196 to 528 keywords, representing 169.3% growth.
Key Results
- 52.8% Increase in Organic Sessions
- 174.3% Increase in Key Events
- 92.7% Increase in Keyword Indexation
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