Getting Wamada Jewellery Cited Across ChatGPT, Gemini and AI Overviews

Challenges

Wamada Jewellery had an established SEO foundation, but its visibility across emerging AI search platforms was significantly weaker than key competitors.

• Limited LLM visibility: Wamada recorded only 3 AI Overview citations, 8 ChatGPT citations, 6 Perplexity citations, 1 Gemini citation and 3 Copilot citations.
• Competitor visibility gap: Gregory Jewellers had a much stronger AI presence, including 22 AI Overview, 32 ChatGPT, 26 Perplexity and 18 Copilot citations.
• Organic-to-AI disconnect: Several collection pages were already relevant for valuable organic keywords but were not gaining equivalent visibility within LLMs.
• Content structure gaps: Priority pages needed stronger semantic clarity, entity relationships and structured information to improve how AI platforms understood and referenced the brand.
• Underutilised high-value pages: Collections across brands such as Grand Seiko, Rado, Hamilton, Tissot and Swiss watches represented strong opportunities to improve both organic and AI search visibility.

Our Approach

OMG developed a focused GEO strategy to strengthen Wamada Jewellery’s visibility across AI search platforms while building on its existing SEO foundation.

The campaign combined technical GEO improvements, including an LLMs.txt file and ongoing internal linking optimisation, with targeted content enhancements across priority collection pages. Key pages for Rado, Swiss watches and Maurice Lacroix were expanded with stronger on-page content and new FAQs to improve relevance, semantic clarity and AI discoverability.

Community mentions were also introduced throughout the campaign to strengthen Wamada Jewellery’s authority and brand presence across the wider web, supporting greater visibility across platforms such as ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

Strategy & Execution

Technical GEO improvements to support AI visibility

OMG implemented an LLMs.txt file and ongoing internal linking optimisation to help strengthen how priority content is discovered, understood and connected across the website.

Content optimisation across priority collection pages

Key pages for Rado, Swiss watches and Maurice Lacroix were expanded with around 600 words of optimised content and new FAQs to improve topical depth and relevance.

Internal linking to strengthen page relationships

Two internal linking optimisations were completed each month to reinforce connections between key pages and improve semantic clarity for both search engines and LLMs.

Community mentions to build authority

Targeted community mentions were introduced across the campaign to strengthen Wamada Jewellery’s broader online presence and support increased visibility across AI search platforms.

Outcomes

Key SEO results:

• Increased overall LLM-driven sessions by 69.7%, rising from 379 to 643 compared with the previous six-month period.
• ChatGPT traffic increased by 69.03%, growing from 352 to 595 sessions, and accounted for 92.53% of total LLM traffic.
• ChatGPT traffic increased by 1,136.54% year on year, demonstrating significant growth in AI-driven discovery.
• Gemini sessions increased by 254.55%, rising from 11 to 39 sessions.
• Revenue attributed to ChatGPT increased by 761.71%, from $510.32 to $4,397.50.
• Gemini generated an additional $485.55 in revenue, taking total LLM-attributed revenue to $4,883.05.
• ChatGPT traffic to the homepage increased by 626.67%, from 30 to 218 sessions, showing stronger brand discovery through AI search.
• AI Overview keyword visibility increased by 100% from December 2025, with broader visibility developing across priority product and collection searches.
  

Key Results

• 69.7% Increase in LLM-Driven Sessions
• 761.71% Increase in ChatGPT-Attributed Revenue
• 100% Increase in AI Overview Keyword Visibility