Outranking the Heavyweights: Elite Supplements’ SEO Power Move
Elite Supplements, a fitness industry leader, faced rising competition as rivals boosted their digital presence and health authorities dominated key keywords. We executed a robust SEO strategy, protecting and expanding Elite’s search visibility to reclaim crucial rankings.
44k
Increase in organic traffic
13%
Increase in non-branded organic traffic
169
Increase in top 3 keywords
Services
Industries
- Retail & E-Commerce
Key Challenges
Our SEO audit uncovered the need to combat: Google’s frequent algorithm updates and intense competition from top tier medical, nutrition websites and rivals.
“In 2016 we were doing 10-15 orders a day, now we do 800-900.”
Elite Supplements
Retail & E-Commerce
Strategy & Approach
We focused on high-ROI tactics to deliver measurable growth:
- Technical Excellence: Boosted site speed, enhanced crawlability, and implemented structured data for stronger indexing.
- Content Authority: Strengthened product and category pages with high-intent keywords and expert-driven content.
- Branded Search Domination: Reinforced Elite’s ownership of critical branded keywords
- Link-Building Power Moves: Secured premium backlinks to increase domain authority and outrank competitors.
More Case Studies
-
762%
Established in 1985, Wamada Jewellery is a family owned Sydney jeweller with stores in Haymarket, the QVB and Chatswood. With a strong SEO foundation but limited AI search visibility, Wamada engaged our Gurus to deliver an AI SEO and GEO strategy to get the brand cited across ChatGPT, Gemini and Google AI Overviews.
Wamada Jewellery
-
53%
Eastern Air Conditioning is a Sydney-based specialist providing residential and commercial air conditioning installation, servicing, repairs and maintenance. Since 2008, the team has delivered tailored heating and cooling solutions with a strong focus on quality workmanship, reliability and customer service.
Eastern Air Conditioning
-
211%
A’besco is a family run blinds and awnings retailer in Caringbah, Sydney, supplying premium window coverings, shutters and architectural hardware across the Sutherland Shire. Up against established competitors with far larger organic and paid search footprints, A’besco engaged our Gurus to lift its visibility through combined SEO and Google Ads, targeting generic search terms and…
A’besco
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
