How Byron Jerky Scaled a Local Business Into a National Brand

Byron Jerky is a Byron Bay-born beef jerky brand loved for its clean ingredients and its “real beef, real jerky, real chew” promise. Beloved as a local favourite, the brand partnered with OMG to expand nationally without losing the local soul that built its following in the first place.

Byron Beef Jerky homepage hero with "Real Beef. Real Jerky. Real Chew." tagline and Find Us In Store call to action

UX/UI

rebuilt the digital experience to power eCommerce, subscriptions, and a rewards program

Mobile-first

Fully mobile-first rebuild

Services

Web Design & CRO

Industries

Food & Beverage

Challenges

Byron Jerky had strong brand affinity in its home region but was ready to scale into a national ecommerce business. Its existing digital experience wasn’t built for that next chapter.

The site couldn’t support the scale, subscription model, and loyalty mechanics needed to grow beyond a local customer base. Mobile UX and checkout were limiting conversion at the exact moment national demand was starting to build.
The brand risked losing its distinctive local identity if scaled through a generic ecommerce template.
There was no recurring revenue engine or loyalty program in place to turn repeat locals into a nationwide subscriber base.

Byron Beef Jerky new website shown across desktop, tablet and mobile devices

Our Approach

Byron Jerky needed a digital experience that could power national ecommerce growth while preserving the raw, authentic brand feeling that made customers loyal in the first place.

We rebuilt Byron Jerky on WordPress + WooCommerce as a scalable, mobile-first ecommerce platform designed around three growth levers: recurring revenue, customer loyalty, and mobile conversion. Every design and UX decision was made to hold onto the brand’s Byron Bay grit while unlocking the systems a national DTC business needs to compete.

The goal: give a much-loved local brand the infrastructure to scale nationally, without losing the local soul.

Strategy & Execution

Rebuilt the ecommerce foundation on WordPress + WooCommerce.
A flexible, scalable platform replaced the existing site, built to handle national order volume, richer product merchandising, and integrations with subscriptions, loyalty, and shipping partners.

Launched a subscription service to unlock recurring revenue.
We built a “jerky on repeat” subscription flow that turns loyal buyers into predictable, recurring revenue and lifts customer lifetime value well beyond one-off purchases.

Introduced a loyalty and rewards program.
A rewards program layered on top of the store gives customers a reason to keep coming back, converts one-time locals into long-term advocates, and gives Byron Jerky a first-party data engine to grow from.

Optimised UX and checkout for mobile conversion.
The mobile experience was rebuilt around the way real customers shop — clear hero messaging, fast product discovery, streamlined “Shop Now” and “Find Us In Store” paths, and a checkout tuned to reduce friction on small screens where most jerky is bought.

Preserved brand identity through design.
Bold “Real Beef. Real Jerky. Real Chew.” messaging, high-craft food photography, and the brand’s signature dark palette were carried through every template so the site scales without feeling scaled.