How Beme Grew Website Revenue By 67%
Beme is a passionate Aussie brand providing fun, affordable, and high-quality fashion for plus-sized women. They offer outfits for every occasion, whether it’s casual work wear, comfortable sleepwear, or holiday-ready swim wear. The aim is to create styles that make their customers look and feel great.
137%
increase in organic search revenue YoY
20:1
ROAS achieved, increased from 16:1 ROAS
66%
growth in organic conversions YoY
Services
Industries
- Retail & E-Commerce
Challenges
As a clicks and mortar business, the challenging of growth involved driving ready-to-buy online traffic AND foot traffic. However, competition in fashion was fierce. And Beme’s website was achieving low-rankings and low traffic compared to their big-name competitors.
- Competitors outranking on most relevant and profitable keywords
- Want to grow sales with an integrated approach
- Fierce competition in the fashion industry
- Want to be Australia’s leading plus-sized fashion brand
Our Approach
Looking for the best way to grow sales? An integrated, multichannel strategy is what delivers the best returns, time and time again. For Beme, the OMG team delivered an SEO and PPC strategy tailored to achieving their business goals.
- Fully customised PPC strategy with ongoing optimisation and comprehensive reporting
The goal?
- Comprehensive keyword and customer research to align the website with the most profitable and relevant keywords
- Strategic link building to increase website authority and search engine visibility
- Technical SEO and other optimisation to maximise website performance
Strategy & Execution
More organic revenue generated
The secret to search engine success? It all begins by understanding what customers are looking for (via search queries), then positioning your website to answer these specific and high-intent keywords.
Hyper-targeted PPC campaigns
The secret to reaching new revenue heights? Making every dollar count.
Key Results
Our Gurus regularly reviewed keyword optimisation, monitored for bid adjustments, launched new campaigns, and switched off low-performing ads to focus budget on the best performers.
- 137% more organic revenue generated.
- ROAS increased from 16:1 to 20:1.
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