What is a Custom Landing Page?

A custom landing page is the first page that a potential customer sees after clicking on your Pay Per Click (PPC) ad in the search engine. In other words, it's where the visitor "lands" on your site.

Ed Jones
PPC Director
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Two vital components

There are two vital components to a successful, high-converting PPC ad campaign: the PPC ad itself and the landing page. Too often, we see PPC campaigns fail to deliver a good ROI because of a generic landing page. Hyper-targeted PPC campaigns coupled with a hyper-targeted page are the only way to turn more clicks into conversions.

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No wasted budget

Bottom line? Your PPC ad campaign is wasted without a custom landing page. You need to create one tailored to your audience, keyword and goals. A custom landing page boosts relevance to your ads, so it appears more often on PPC platforms and attracts more visitors. Ultimately, you capture and convert more of the right people, meaning you get a better ROI from your ad budget.

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Increase Leads

A custom landing page can significantly increase lead generation for your PPC or email marketing campaigns. Rather than directing visitors to your general website (where they may struggle to find what they need), you can direct them to a specially designed landing page that takes them in the direction you want them to take. That could be anything from signing up for a free trial or downloading an eBook to buying your product.

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Nothing generic

Far too often, we see PPC campaigns deliver low ROI and mediocre results because of a generic landing page; not because they've failed on the copywriting and creative front.  

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Defining success

So, how do you know you have a good landing page? You need a benchmark against which to measure success. This could be the number of conversions, or some other figure, based on your goals.

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Get higher conversions

It’s a lot to take in, so you may need a little help. That’s where Online Marketing Gurus comes in. Work with an agency with tons of experience and expertise in creating high-converting landing pages for companies just like yours.

Ed Jones
PPC Director
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Meet The Gurus

Meet Matthew, Digital Guru and Harry Potter Geek! By day, he’s waving his wand and getting insane results for his clients. By morning, he’s watching Goku collect all the Dragon Balls (probably while doing pushups as well!). Curious to see what else the Gurus can do? Check out why we’re the best-rated Digital Marketing Agency!

Capture more customers.

Ready to make an irresistible return for every dollar you spend? Thriving companies choose hyper-targeted PPC campaigns coupled with custom landing pages that WORK. With a PPC landing page tailored to your audience and goals, you'll capture and convert more of the right people — meaning more bang for your buck. Who could say no to that? 

Turning clicks into conversions starts with guiding your user effortlessly from the first touch to final payment. And that's where a custom landing page excels. Best of all, a custom landing page boosts relevance to your ads, meaning it will appear more often on PPC platforms and attract more visitors. 

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Make impact with an ROI you can't resist.

Worried about wasted spend? Want your dollars to go the extra mile? Maximising your PPC results is all about tailoring your content to the people you're targeting and the platform you're on. After working with 1,000+ companies across Australia and the world, we've figured out what works and what doesn't.

Partnering with OMG means you can have a dedicated team building your end-to-end PPC campaigns. Ongoing optimisation delivers an ROI you simply can't resist. Many of our clients see results as good as 417% more return from advertising spend. 

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What makes a good landing page?

There are lots of elements that combine to create a good landing page. First and foremost, a great landing page showcases what you have to offer in a way that is relevant to your visitors. Relevance is absolutely crucial here. Your visitors have clicked through from a PPC ad; they want to see content that provides what the ad promised.

Next, a good landing page is designed in such a way as to persuade visitors to take whatever next step you want from them, from downloading an eBook through to making a purchase. User experience must shape every step of the design and development of your page.

How do you get this right? It comes down to your goals. Landing pages need concrete, specific goals. Without this, there’s no way you can create an effective page.

Once you know what your goal is, you need a clear call to action (CTA) button. This is the single most crucial part of a good landing page. Make sure your CTA is specifically linked to your goal. Say you want to use your landing page to capture information about your audience, which you can use for email marketing for a new product. You need your call to action to entice visitors to enter their email address; then you can target people who have visited your page with a lead nurture campaign. Everything else on your landing page, from headline to images and overall layout, needs to lead to your call to action.

Other essential elements of a good landing page are excellent visuals and action-oriented copy. Images are the first thing the user’s eyes get drawn to, so make sure they are high quality, relevant and compelling. Your copy should be crafted to move your visitor forward and show the benefits of your product or offer to them.

Finally, good landing pages always use trust indicators. This could be a trust badge, independent endorsement of your product or service, testimonials, or other social proof. All of these things help build your credibility and garner trust in your brand.

So, how do you know you have a good landing page? You need a benchmark against which to measure success. This could be the number of conversions, or some other figure, based on your goals.

It’s a lot to take in, so you may need a little help. That’s where Online Marketing Gurus comes in. Work with an agency with tons of experience and expertise in creating high-converting landing pages for companies just like yours.

What makes OMG the best agency for custom landing pages?

Our reputation as the best agency for custom landing pages comes down to the way we think. We see the big picture – in other words, we know that the ultimate motivation behind custom landing pages is to engineer a full funnel that captures increased conversions and floods of new customers. And that’s exactly what we specialise in.

OMG is the trusted Digital Marketing Agency dedicated to maximising PPC results for our clients and making your dollars go the extra mile. Custom landing pages are the way to do this. Our digital gurus work with you to pinpoint your goals, then create a landing page that is specifically designed to hit them. How do we know what works? Our expertise comes from working with 1,000+ companies across Australia and the world, including small businesses and enterprises alike. Many of our clients see results as impressive as 417% more return from advertising spend.

Sure, anyone with the right tools can build a landing page. There are lots of drag and drop tools and landing page templates out there that make it easy. But a high-converting custom landing page requires a unique set of skills and experience to match your goals, audience and keywords with a design that drives people to action. Get this right and you can see your conversion rates soar.

Here’s the best part – we don’t stop once your campaign is live. We can set up your page with conversion tracking and Google Analytics so we can see how many page visitors have converted, how they interact with your page, how long they stay on the page, and more. Using these insights, we can continue to refine and improve your landing page for even more conversions. This is what you get when you work with the best agency for custom landing pages.

Need proof? Check out our reviews from happy clients and see our case studies to find out how we have turbocharged our results. We’re always happy to talk through our customer success stories – get in touch!

Are you the cheapest?

No. We focus on quality and getting revenue results. No shoddy stuff, or shifty business. There are lots of digital marketing agencies that focus on being cheap, which in turn gets poor results. We're not one of them. Our focus is making you successful (do check out our Google reviews), and providing an intense amount of value to your business.

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