LINKEDIN ADVERTISING

A LinkedIn marketing campaign allows you to promote your brand and services on the world's largest professional social media network. If you’re a B2B business or you’re seeking to target key decision-makers at the manager level, then this is one of the best tools you have at your disposal.

Why?

While LinkedIn is technically a social media platform, LinkedIn is different from other platforms because its users are exclusively professional audiences looking to network with other professionals and expert authorities. They’re engaged in the content and, if the message is right, they’re far more likely to engage with your brand than on Facebook or Instagram. In fact, the numbers show that 80% of all B2B marketing leads from social media come through LinkedIn.

So how does the LinkedIn advertising platform work? Like other paid advertising channels such as Google, LinkedIn Advertising operates using a bidding system. You start by setting a budget for your ad and submitting all the parameters of your ad to LinkedIn via Campaign Manager. Once it's in LinkedIn Campaign Manager, the ad then goes through a rapid auction system to determine which message gets served up to an audience, based on bid value and relevance. In other words, you need to have an appropriate bid amount, precise targeting and effective messaging if you want to achieve killer ROI and bring in more clients with paid LinkedIn Advertising.

Absolutely, if you use it right. With over 690 million professional users, LinkedIn is one of the MOST valuable digital marketing platforms out there for lead generation and business growth. LinkedIn users are savvy, professional, engaged, and willing to learn more about brands that will benefit their company or career. You can also target your audience by professional job title, business name, industry, and more, which ensures you only reach high-quality potential clients that are likely to convert.

But there’s a catch. LinkedIn Advertising is only effective if you understand how the LinkedIn advertising platform works, and know how to use LinkedIn to reach your audience with the right message at the right time. LinkedIn Advertising has the highest cost-per-click (CPC) and cost-per-impression (CPM) of any paid social media marketing platform. If your advertising campaigns aren’t hyper-focused, it’s easy to sink thousands of dollars into LinkedIn without ever seeing real revenue results. This is exactly why you need the best LinkedIn Advertising agency on your side. Don't worry — that’s us.

At Online Marketing Gurus, we engineer B2B and B2C LinkedIn Advertising campaigns that are primed to generate leads and sales in SPADES. Our expert team knows the platform inside-out, and will use their specialist skillset to build the optimal LinkedIn ad strategy for your business objectives and budget.

We take care of it with our LinkedIn marketing services, from choosing the right ad type to targeting job titles and with precision, and developing impactful ad creative that converts. Then we focus all our energy on campaign management and optimization, to ensure your ads are working as hard as possible for your business. It’s this evidence-based approach that has garnered us 200+ positive reviews from clients just like you.

There are a ton of LinkedIn ad types at your disposal with LinkedIn Advertising services. These range from basic Text Ads to Sponsored Content, Sponsored InMail — and each serves a different purpose in the marketing funnel.

Let’s start with content sponsored on LinkedIn. Sponsored content appears on a user’s LinkedIn feed, Sponsored content looks and feels like native content, which makes this ad type perfect for driving traffic to your website or page, registrations for an event, or downloads for a white paper. If you want to take a more personalised approach, Sponsored InMail is the perfect way to connect with your target audience directly in their LinkedIn inbox. Last but not least, there are Text Ads and Dynamic Ads. These LinkedIn marketing campaigns appear on the sidebar and are similar to the paid advertising you’d find on Google and Bing. If you want to build brand awareness, promote your company page or get your logo in front of more clients, these ads can be an effective way to do so.

So which LinkedIn marketing ad type is ideal for your business? Ultimately, it depends. Like any PPC campaign, the perfect LinkedIn Ad is the one that has the right targeting, the right message, and that has been optimized for performance. That’s where our digital marketing agency comes in.

Right off the bat, our expert LinkedIn Gurus will set you up with the best possible ad types for your business, based on our extensive expertise and experience with LinkedIn Ads. Then we move on to the most important step: testing different creative options, target audience groups, messaging, and ad formats to prime your LinkedIn advertising for phenomenal results.

It’s easy to get started with our LinkedIn marketing services. We offer a FREE digital marketing audit worth $2,000 — with no obligations and no strings attached. In this audit, we do a deep dive into your existing digital marketing campaigns to see how they stack up. Our Gurus investigate your industry, your competitors and your audience, as well as review any LinkedIn ads you’ve previously run (or any other social media marketing platforms). We'll use this information to give you a completely transparent overview of how your online marketing stacks up to date, and an in-depth roadmap for your digital domination.

From here, the ball’s in your court. If you’re happy with what you hear, great. We’ll assemble the troops, put together a LinkedIn Advertising strategy that will help you smash your sales targets, get your logo and services in front of more clients, and set you up in the best position possible for success. Then it’s all about optimization and fine-tuning your campaigns, so you get the ROI you deserve from your LinkedIn ads. Get ready for floods of high-quality leads and clients, because that’s what we’ll help you achieve.

Ready to work with Australia's leading LinkedIn Advertising agency? Contact us today to get started with your FREE audit.