LinkedIn Advertising

Power your pipeline with qualified leads that convert. Send your bottom line soaring with LinkedIn Advertising.

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690 million users. That’s how many people actively use LinkedIn day in and day out to network, learn and connect with businesses. If you play your cards right, this advertising platform is a gold mine filled to the brim with clients that are ready to do business with your business.

Sounds great? It is — provided you know how to leverage the power of LinkedIn Advertising for your business. See, LinkedIn Advertising isn’t like Facebook, Instagram or YouTube. Its audience is there for a very specific reason, and you NEED to know how to tap into this if you want to see real results from your marketing efforts. It takes focused targeting, sharp messaging, and ongoing optimization to transform your LinkedIn ads into a lead generation machine. That’s where we come in.

We help you get massive exposure with a laser-focused LinkedIn marketing strategy that compels your ideal clients to act. Our team of LinkedIn Gurus combine their expertise with an evidence-based approach, creating targeted ad campaigns that deliver killer results for your bottom line. With the right foundations and continued finetuning, we’ll help you skyrocket your leads AND sales using LinkedIn Ads.

Is LinkedIn Advertising really all it’s cracked up to be? If you get it right, absolutely. LinkedIn users are some of the most influential decision-makers in their company. In fact, 4 out of 5 LinkedIn users drive business decisions, and professionals on this platform have 2x the buying power of the average web audience. Nail your advertising, and you’ll send your revenue rocketing (particularly if you offer B2B services).

Here’s the thing, though. LinkedIn Advertising is a breed of its own. There are different targeting options, bidding systems and ad formats — not to mention, LinkedIn Advertising is one of the most expensive social media platforms to promote your business on. That means your LinkedIn marketing strategy HAS to be on-point if you want to bring in more leads, more clients, and more sales from this channel. Another LinkedIn advertising agency might adopt a blanket approach to targeting and messaging with their services, which is a surefire way to send your ROI plummeting and your ad spend through the roof. That’s NOT us.

Our LinkedIn Advertising agency uses an evidence-based approach to ensure your campaigns are paying off — literally. Every LinkedIn Advertising campaign we run is marketed with laser-sharp precision to your audience based on two things: what we know about them, and what your end goal is. Then we optimise the content, messaging and audience to deliver maximum ROI for your business. Get ready to unleash the incredible power of LinkedIn Advertising with Online Marketing Gurus.

We’ve assembled your dream digital marketing team.

Team work makes the dream work. We know we’re the best marketing agency for SEO, PPC and social media services, but we don’t claim to be the best at everything (and if anyone does, run!). That’s why we’ve rounded up the top partners in the business, to ensure our clients dominate every aspect of digital marketing.

Our team is here to help you achieve incredible results with your paid search, Google SEO campaign, and social media marketing ads. We'll prime every aspect of ads for clicks, conversions, and ROI, because we only win when you win. Meanwhile, our industry connections have your back on other aspects of B2B and B2C marketing, from brand, logo design and content marketing to email marketing, conversion rate optimization, production for video ads, and more. With the best on your side, you’ll reach your revenue goals, faster.

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Frequently asked questions

Have questions? Here are some of the most common questions clients ask us. If your question isn't on here, fill out the form and just ask!

What is a LinkedIn marketing campaign?

A LinkedIn marketing campaign allows you to promote your brand and services on the world's largest professional social media network. If you’re a B2B business or you’re seeking to target key decision-makers at the manager level, then this is one of the best tools you have at your disposal.

Why?

While LinkedIn is technically a social media platform, LinkedIn is different from other platforms because its users are exclusively professional audiences looking to network with other professionals and expert authorities. They’re engaged in the content and, if the message is right, they’re far more likely to engage with your brand than on Facebook or Instagram. In fact, the numbers show that 80% of all B2B marketing leads from social media come through LinkedIn.

So how does the LinkedIn advertising platform work? Like other paid advertising channels such as Google, LinkedIn Advertising operates using a bidding system. You start by setting a budget for your ad and submitting all the parameters of your ad to LinkedIn via Campaign Manager. Once it's in LinkedIn Campaign Manager, the ad then goes through a rapid auction system to determine which message gets served up to an audience, based on bid value and relevance. In other words, you need to have an appropriate bid amount, precise targeting and effective messaging if you want to achieve killer ROI and bring in more clients with paid LinkedIn Advertising.

Is advertising on LinkedIn effective?

Absolutely, if you use it right. With over 690 million professional users, LinkedIn is one of the MOST valuable digital marketing platforms out there for lead generation and business growth. LinkedIn users are savvy, professional, engaged, and willing to learn more about brands that will benefit their company or career. You can also target your audience by professional job title, business name, industry, and more, which ensures you only reach high-quality potential clients that are likely to convert.

But there’s a catch. LinkedIn Advertising is only effective if you understand how the LinkedIn advertising platform works, and know how to use LinkedIn to reach your audience with the right message at the right time. LinkedIn Advertising has the highest cost-per-click (CPC) and cost-per-impression (CPM) of any paid social media marketing platform. If your advertising campaigns aren’t hyper-focused, it’s easy to sink thousands of dollars into LinkedIn without ever seeing real revenue results. This is exactly why you need the best LinkedIn Advertising agency on your side. Don't worry — that’s us.

At Online Marketing Gurus, we engineer B2B and B2C LinkedIn Advertising campaigns that are primed to generate leads and sales in SPADES. Our expert team knows the platform inside-out, and will use their specialist skillset to build the optimal LinkedIn ad strategy for your business objectives and budget.

We take care of it with our LinkedIn marketing services, from choosing the right ad type to targeting job titles and with precision, and developing impactful ad creative that converts. Then we focus all our energy on campaign management and optimization, to ensure your ads are working as hard as possible for your business. It’s this evidence-based approach that has garnered us 200+ positive reviews from clients just like you.

Whether you’re a small business trying to build brand awareness or an enterprise-level brand that’s ready to crush the competition, our marketing agency will help you smash your targets and come out on top with our LinkedIn Advertising services. Get in touch with us today to learn how we can help you use LinkedIn ads to target and reach more clients.

Which LinkedIn Ad types are the best?

There are a ton of LinkedIn ad types at your disposal with LinkedIn Advertising services. These range from basic Text Ads to Sponsored Content, Sponsored InMail — and each serves a different purpose in the marketing funnel.

Let’s start with content sponsored on LinkedIn. Sponsored content appears on a user’s LinkedIn feed, Sponsored content looks and feels like native content, which makes this ad type perfect for driving traffic to your website or page, registrations for an event, or downloads for a white paper. If you want to take a more personalised approach, Sponsored InMail is the perfect way to connect with your target audience directly in their LinkedIn inbox. Last but not least, there are Text Ads and Dynamic Ads. These LinkedIn marketing campaigns appear on the sidebar and are similar to the paid advertising you’d find on Google and Bing. If you want to build brand awareness, promote your company page or get your logo in front of more clients, these ads can be an effective way to do so.

So which LinkedIn marketing ad type is ideal for your business? Ultimately, it depends. Like any PPC campaign, the perfect LinkedIn Ad is the one that has the right targeting, the right message, and that has been optimized for performance. That’s where our digital marketing agency comes in.

Right off the bat, our expert LinkedIn Gurus will set you up with the best possible ad types for your business, based on our extensive expertise and experience with LinkedIn Ads. Then we move on to the most important step: testing different creative options, target audience groups, messaging, and ad formats to prime your LinkedIn advertising for phenomenal results.

How do I get started?

It’s easy to get started with our LinkedIn marketing services. We offer a FREE digital marketing audit worth $2,000 — with no obligations and no strings attached. In this audit, we do a deep-dive into your existing digital marketing campaigns to see how they stack up. Our Gurus investigate your industry, your competitors and your audience, as well as review any LinkedIn ads you’ve previously run (or any other social media marketing platforms). We'll use this information to give you a completely transparent overview of how your online marketing stacks up to date, and an in-depth roadmap for your digital domination.

From here, the ball’s in your court. If you’re happy with what you hear, great. We’ll assemble the troops, put together a LinkedIn Advertising strategy that will help you smash your sales targets, get your logo and services in front of more clients, and set you up in the best position possible for success. Then it’s all about optimization and fine-tuning your campaigns, so you get the ROI you deserve from your LinkedIn ads. Get ready for floods of high-quality leads and clients, because that’s what we’ll help you achieve.

Ready to work with Australia's leading LinkedIn Advertising agency? Contact us today to get started with your FREE audit.

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