Instagram Advertising

Grow your business with a targeted Instagram advertising plan that focuses on sales, not likes.

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Reach a vast audience on Instagram and compel them to action. Successful marketing is all about reaching your customers where they are spending time. And for some 800 million people, that’s on Instagram.

Over half of users access the social media network every single day. With such a massive base of regular users, Instagram is the ultimate platform to reach your target audience and put your brand at their fingertips. And because the social media platform is owned by Facebook, when you advertise on Instagram you have access to incredible targeting capabilities designed to help you pinpoint your audience and maximise your ROI.

Engagement rates on Instagram are shown to be much higher than they are on Facebook, with studies showing users are 58 times more likely to engage with branded content on Instagram compared to Facebook. This makes the platform extremely attractive if you want to interact with current and potential customers.

75% of Instagram users take action on ads that they see on their news feed and over one-third have used Instagram to purchase a product online. So, when you create effective ads as part of a targeted Instagram advertising strategy, you can increase website traffic and conversions.

Most Instagram advertisers focus on generating likes, followers and comments. But unless you’re getting real conversions, you’re not tapping into the platform’s full potential. Work with Online Marketing Gurus to create and execute a targeted Instagram advertising strategy that’s laser-focused on generating exceptional returns. Whether you want to focus on acquiring new customers, re-engage customers or build repeated awareness, our experience in social media advertising will get the results you want.

We’re all about hyper-targeted results-focused campaigns. Every element of your Instagram advertising campaign is designed to create a funnel that turns casual browsers into engaged buyers. Tap into the incredible targeting capabilities of the platform to pinpoint your target audience, in exactly the right place, at exactly the right time. Know everything you need to know about your audience to deliver content that resonates with their likes, goals and lifestyles.

Got their attention? Now seal the deal with an attention-grabbing, urgent call to action. When it comes to driving conversions, there’s nothing as powerful as the fear of missing out. Whatever your marketing objectives, whoever your audience, our gurus make sure every element of your campaign leverages Instagram’s advertising tools and unique characteristics to propel your ROI and your bottom line.

Partner with the best to unlock real-world results

Crush your conversion targets with the world’s best team on your side. Whatever your digital marketing needs, our partnerships with globally-renowned experts across all things digital means you’re primed to unlock even more opportunities to generate ROI.

While our Gurus focus on SEO, PPC, content marketing and social media marketing, we link up with industry guns for everything else: video, branding, PR, web design and development, CRO, and much more. But we don’t stop there: by joining the dots across all platforms, we create an ecosystem of digital channels that work seamlessly to maximise conversions and ROI.

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Before working with OMG, our website was invisible. We'd never had any SEO work done on it, so people just couldn't find us online. Now everything's on the rise — rankings, traffic, sales.

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Marketing Director, Zenith Payments

Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Is Instagram advertising worth it for my business?

Let’s put it this way - Instagram has some 800 million users. So, if you want to reach and engage your consumers where they are spending time, you need to be advertising on Instagram. Better yet, studies show users are 58x more likely to engage with branded content on Instagram compared to Facebook. And over one-third of Instagram users have used the platform to purchase a product online. With such an enormous base of regular, engaged users who are ready to buy, Instagram is one of the best digital platforms for your advertising spend.

How much does Instagram advertising cost?

The great thing about Instagram advertising is that it can cost as much or as little as your budget allows. You can drive significant results with minimal ad spend, so long as you take full advantage of the impressive targeting capabilities. Need some real numbers to play with? Expect to pay anywhere from $0.20 up to $5 for a click. But our advice is to think about to from an ROI point of view. Because users are 2.5X more likely to click on Instagram ads than ads on any other social media platform, your budget can deliver much more exciting results than other platforms. Work with our Gurus to squeeze the best return from your Instagram advertising budget.

Why is OMG the best social media advertising agency?

We’re the social media advertising agency trusted by Australia’s most innovative marketers and businesses. There are heaps of reasons for this, but above all it’s because we are entirely results-driven. We won’t stop until we are generating the maximum return for your social media advertising budget. Nothing less than the best is good enough. How do we do it? We work closely with you to drill down into your goals and your target audience. Then, we use all the tools available to reach your audience with the best, more relevant messaging and creative. Above all, we know the secret to social media advertising success: testing, testing and more testing. We live and breathe your digital data to uncover the insights that will give your campaign the edge and deliver that irresistible ROI.

How long does it take to get started?

How long it takes to roll out your Instagram advertising campaigns depends on whether you’re working solo or with an agency. Launching an Instagram advertising campaign might be simple in theory, but without the help of an experienced agency, it can prove stressful and difficult to get the results you deserve. You need to work out the right audiences, nail your ad creatives and craft a solid targeting approach. And it doesn’t stop once your campaign is live: you need track data and gather insights to continually fine-tune and test new ad creatives, audiences and targeting approaches for even better results. Does your team have the time and experience to achieve this? If not, you’ll wind up wasting more time trying to set things up than doing the fine-tuning and testing needed to deliver real conversions. Work with us and we can get you started within days. We use our proven formula for success to roll out your campaigns quickly and seamlessly. No need to stress about ticking the right boxes – we’ve got it covered. Give us a call to see how we can help your business succeed.