Facebook Advertising

Facebook advertising is one of the most cost-effective methods of online advertising or offline advertising for that matter.

Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. And with Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!

As with pay per click, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.

Why do you need Facebook advertising? Bottom line: if you’re not using Facebook advertising, you’re missing a tremendous opportunity to grow your business.

Aside from the colossal number of people who use Facebook, the targeting capabilities of its advertising platform are exceptional. Facebook is one of the most highly targeted forms of advertising.

You can dig deep into behaviours, interests, connections, demographics, age ranges, languages and locations, and even layer them on top of each other to get in front of the right people.

Put it this way: the list of Facebook advertising benefits is mind-blowing. Facebook Ads have the potential to reach over 2.11 billion people or 34.1% of the total global population over the age of 13. No matter who your target audience is, they’re using Facebook. It’s not just your customers, either. There are more than 10 million businesses using Facebook Advertising. In other words, if you’re not using Facebook to reach potential customers, your competitors will be.

Not convinced yet? Consider this: social media influences 71% of consumer buying decisions. That means 7 in 10 people who make a purchase have been swayed in some way by what they’ve seen on platforms like Facebook. Put your products or services out there, and you’ll have a good shot at convincing your target audience to shop with you over the competition.

But as with all digital advertising, it’s not always easy to increase sales and revenue through Facebook ads campaigns unless you have the time and experience. You could easily and rapidly waste thousands of dollars and still not see any return on investment. Because of this, we highly recommend working with a leading Facebook advertising agency, like OMG, to ensure you have a tailored strategy and execution for success.

What’s our secret sauce, you ask? Integrated campaigns. It’s not just enough to invest in Facebook management services. You need to integrate your Facebook campaigns with other channels in a way that makes sense for your customer journey and ensure that all channels are firing when and how they should be. Our Gurus focus is on building out that full sales funnel across all your digital marketing platforms to achieve next-level growth for your business.

A more relevant question would be – what companies don’t advertise on Facebook? Facebook advertising is one of the most cost-effective methods of both online and offline advertising.

Whether you’re a small business owner who wants to push out a single targeted ad every few months, or you’re after a comprehensive Facebook advertising campaign, you can be assured your needs will be met using OMG as your ad agency. Whether you’re a small company or a large business – advertising will get you the targeted social media users, and in turn, customers, you need.

Make no mistake: A Facebook Ad campaign can deliver out-of-this-world results, provided you play your cards right. The platform works best when building out a funnel that increases awareness, captures clicks, and then converts those clicks into sales. Overlook any of these, and your ads won’t reach their full potential. Don’t expect to get by with basic ad copy either. You need eye-catching creative that stands out in the ever-crowded Facebook feed if you want to achieve the best return on ad spend possible from your advertising campaigns.

That’s where having the right Facebook advertising agency makes all the difference. Here at OMG, we don’t do set and forget campaigns. We’re in it for the long run, and committed to getting sustainable long-term results for your business. Our ongoing optimisations squeeze the best return for every dollar over time, so your ad campaigns only get better with age. We also make sure you’re capitalising on peak sales seasons for massive business wins, from Black Friday to Christmas.

Get these right, and the possibilities are limitless. Take, for example, this Australian beauty brand. Starting out from square one with a team of 5 based in Sydney, this team partnered with OMG to drive more meaningful brand visibility, increase sales and grow their customer base. Thanks to a hyper-targeted SEO, Facebook marketing and remarketing campaigns, they’ve achieved a massive 368% increase in organic revenue and 417% return on paid media spend — and even expanded their operations to the US.

Here’s another example of the power of Facebook business ads. An up-and-coming fashion retailer in Rosebery, NSW wanted to grow sales in a fiercely competitive industry and cement themselves as Australia’s leading plus-size fashion brand. They teamed up with OMG to drive ready-to-buy online traffic AND foot traffic with an integrated campaign that spanned SEO, PPC and Social — and we delivered. Since working together, we’ve helped them achieve 20:1 ROAS and 53% increase in website revenue, while also driving foot traffic to their 200+ stockists across the country.

A top-tier Facebook Ads agency should take care of everything needed to help you get the best return on ad spend possible from your advertising budget. We’re talking end-to-end campaign ideation, implementation, Facebook Ads management, and optimisation.

What does that include? We’re glad you asked! For starters, any seasoned Facebook Ads agency understands that sales don’t just magically happen. You have to put in the work at each stage of the customer journey to reap the rewards at the end. That’s why we start by building out a full marketing funnel that covers brand awareness, consideration, and conversion — so we’re hitting all the correct channels with powerful messages that convince your customers to take action. Alongside this funnel mapping, we’ll conduct comprehensive competitor, customer and market research to find new ways of targeting your ideal customers.

Speaking of targeting your customers, a leading Facebook Ad agency should help you develop and finetune your creative so it has maximum impact on the feed. Persuasive copywriting that drives people to take action? Yep. Insanely effective creative that entices visitors to click? You bet. This isn’t a one-and-done either. Your agency should constantly be developing new creative to ensure your audiences don’t get ad fatigue and that you’re optimising your Facebook Ads cost. They should also regularly A/B test every component of your ads to optimise your performance — we’re talking targeting, copy, creative and CTA.

Now let’s move on to tracking. Any Facebook advertising specialists worth their salt should work with you to make sure your goal tracking is on point, so you have the insights needed to measure how your Facebook business page is performing. This is important because if you’re not tracking the right data or using Facebook Pixel, you have no way of knowing whether your ad campaign is actually working as hard as it should for your bottom line. What’s more, a good Facebook marketing company will use this data to finetune your campaigns for performance.

If you work with a Premium Facebook Partner like OMG, you’ll be working with an agency that has a wide-ranging and robust portfolio in which to have tried and tested what strategies work best. They We don’t just settle for what others say is “best practice” — our Gurus use smart tactics, then optimise, optimise, and optimise some more to achieve sustainable growth over time. The benefits don’t stop there either. As a Premium Facebook Partner, we have access to more than just your average digital marketers, including new ad formats, advertising initiatives, and priority tech support.

It’s a lot, which is why not all Facebook Ads agencies aren’t up to the task. Some cut corners or hide campaign performance. Others report on vanity metrics, without delivering impact on your bottom line. But not us. Our Facebook Ads agency is all about the results you can see, and performance you can measure. Contact us today to claim your FREE strategy session, digital audit and 6-month game plan, and discover what sets us apart from the rest.

As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5-10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Go into Facebook advertising with clear goals and a razor-sharp strategy, and you’ll be astounded by the ROI you can achieve.

We’re the Facebook Advertising agency trusted by Australia’s most innovative businesses and marketing teams. Why? Because, unlike other agencies that talk a big game, we’re all about the end game: achieving revenue-shifting results for our clients.

It’s this commitment to outcomes that has earned us our Premium Facebook Partner status, the highest tier of verified agency partners. This accolade means that, of all the thousands of agencies working with Facebook, we have one of the strongest portfolios of Facebook Ads clients out there. We also get exclusive access to new features and research initiatives from Facebook, plus priority technical support.

Of course, our Premium Facebook Partner status didn’t just appear out of thin air. We earned it with our stellar track record of delivering revenue impact for thousands of clients over the years. From enterprise-level businesses to local storefronts, eCommerce to B2B, we’ve built high-performing campaigns for brands of all sizes and industries (including yours!). Just look at Artelia, who worked with us to grow their Facebook Ads CTR by 32% in 6 months. Or Edible Beauty, who achieved a whopping 417% return on ad spend from their paid advertising campaigns.

We can’t talk about results without talking about our Gurus. They’re the ones hard at work day in and day out, ensuring that every campaign achieves the level of performance we know our clients deserve. Best of all, our Gurus aren’t just jacks of all trades — they’re also masters. With 150+ Gurus around the world, we’re specialists, not generalists — so we know precisely how to optimise Facebook Ads and get it working with your other marketing campaigns to help you smash your goals. This is where our biggest strength lies: in matching your ambitions with our digital marketing expertise to deliver truly integrated campaign results.

Wondering how your ads are going? You’ll always know with Gurulytics, our purpose-built reporting dashboard that gives you 100% transparency into your campaign performance. As our client, you get instant access to your campaign data, along with key wins and tasks in the pipeline. And rest assured, innovations like this are all the norm when you work with us. Our R&D team are constantly experimenting with new ad formats, platforms, and tools to get our clients serious digital results.

You wanted to know why we’re the best Facebook marketing agency around. We’ve given you plenty of reasons, but the biggest one is this: everything we do, we do to get you sustainable game-changing growth. Want to put us to the test? Claim your FREE digital audit and game plan today, and we’ll show you exactly how your brand can grow, faster with OMG.

We relentlessly test new creative, ad copy, audiences and landing pages to maximise your conversions. Our Facebook ad gurus live, eat and breathe Facebook, giving them direct insight into what works and where the opportunities are. The result? We consistently deliver sustainable game-changing growth for our clients.

Different agencies have different options, but most commonly you’ll find one of two models. Either the agency will charge a flat fee based on your total advertising spend, or calculate their fee as a percentage of your total advertising spend.

Here at OMG, we do a flat fee based on the size of spend, which includes all Facebook marketing services from ideation to implementation and optimisation. You’ll know exactly how much you’ll be investing in your Facebook advertising strategies every month, and our Gurus will be able to get the best performance possible from your campaigns.

Keep in mind: we’re not the cheapest, and for good reason. See, the cheapest agency might sound good on paper, but it doesn’t mean that you’re getting the same value out of them. Let’s say you pay $1,000 a month with one agency and only generate one sale, whereas another agency gets you a 50:1 ROAS. The first is cheaper, sure — but the second one is making your Facebook Ads worth more in terms of sales.

With OMG, this is what you’ll get: insane value from your social media marketing. You’ll have access to a team of 150+ Gurus who are masters of Facebook Ads. You’ll get a Facebook marketing strategy that is designed to make you money, while catapulting your social media presence into the stratosphere. You’ll stand out with creative that puts you ahead of the competition. And most of all, you’ll get the knowledge that we’re constantly optimising your campaigns to build unique strategies that reap better rewards year on year.

Google Ads and Facebook Ads are both insanely powerful platforms for growing reach, revenue and ROI online. However, the best one for your business will depend entirely on your budget, goals and audience.

Let’s start with Google. As the world’s biggest pay-per-click (PPC) advertising platform, Google Ads allows you to put your website at the top of Google search results. And, given that billions of searches are carried out every single day, that’s a ton of potential website traffic to your business website. Google AdWords works on an auction model, where you bid to show up for specific keywords that your target market is using to look for your products and services. If you win the auction, your ad appears in search.

Now let’s look at Facebook. With 2.6 billion users, Facebook is the world’s largest social media platform — and Facebook Ads gives you the ability to put your brand in front of those users. Facebook Ads also works on an auction model; however, you’re not bidding for your own Facebook ads to appear for certain search terms. You’re bidding to appear in front of specific audiences based on their interests and behaviours.

Google’s advertising platform is extremely effective in the later stages of the buying journey. You can target only keywords that you know are likely to generate sales, and capture clicks from ready-to-buy customers. However, it does get costly if you’re building brand awareness or engaging in top-of-funnel activities. Facebook, on the other hand, is a great platform if you want to build a full-funnel campaign that builds awareness, drives clicks and delivers conversions.

At the end of the day, both platforms have the potential to skyrocket your sales — and the best campaigns often use Facebook and Google to achieve out-of-this-world results. Want to know how? Claim your free digital audit today, and we’ll help you kick awareness, leads and sales into overdrive with an integrated digital marketing campaign.

Absolutely. According to Paymill, Facebook is responsible for the lion’s share of eCommerce orders from social media. If that wasn’t enough, Hubspot also found that Facebook Ads has the highest ROI amongst all paid traffic sources (including Google Ads).

Facebook Ads is an absolute must if you want to reach your target market online and bring them to your landing pages to make a purchase. But there are a few boxes you need to check off if you want to run high-converting ads that deliver tangible results.

First, don’t just stay inside the targeting box that Facebook gives you. Use custom audience targeting, such as lookalike target audiences or intent-based targeting, to pinpoint prospective customers with laser-sharp precision. Don’t forget about retargeting either. These audiences are already engaged with your Facebook page, which means it’s a lot easier to bring them back to your website and push them further down the marketing funnel. Get this right, and you can bring back more than a quarter of cart abandoners to complete the sales process — simply by reminding them to shop with your brand!

Then there are your loyal customers. These customers are integral to successful campaigns on Faacebook. Why? It costs five times less money to keep your current customers as it does to attract new ones. With Facebook’s platform, it’s easy to reach people in your audience network who have previously shopped with you and encourage them to purchase your new products or refer more business your way.

Finally, don’t be afraid to explore new types of creative for your paid ads. Facebook Ads has a TON of exciting formats that eCommerce brands can take advantage of, including Instant Experience Ads, Collection Ads, Facebook Messenger ads, and Video Ads. With the right creative and spot-on targeting, you’ll be driving floods of customers to your eCommerce site to buy, buy, buy.