Facebook Advertising

Has your business befriended Facebook? Harness the incredible reach of the world’s largest social network to generate loads of quality leads.
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Achieve insane growth with a Facebook campaign

Most Facebook advertisers focus on farming followers, likes and comments. But if you’re not actually turning over a profit with Facebook, you’re not using its full potential. When you’re investing in Facebook advertising, why settle for anything less than exceptional returns?

Get data-driven lead generation campaigns using Facebook Ads’ powerful, precise targeting tools, while giving your profile a makeover to feature attention-grabbing content that gets clicked, liked and shared to new audiences.

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What can Facebook advertising do for your business? Our CEO Andrew shares some insight.
Super-powered targeting. Incredible results.

Crank out the maximum return on your social media advertising investment by using the incredible targeting capabilities of Facebook Ads. Tapping into the true power of Facebook requires more than just creating a cool profile with a sprinkling of amusing posts. Many businesses aren’t connecting with new audiences because they’re being drowned out in a flood of content – organic reach doesn’t cut it any more. To get Facebook to drive actual sales, you need a carefully crafted Facebook Ads campaign. One that makes use of its in-depth targeting tools. By showing only relevant ads to a pinpoint targeted audience, you can unlock a ROI over four times greater and massively lower your cost-per-click.

Harness Facebook’s powerful data mining tools to paint detailed portraits of the individuals within your target markets. Where are they? What sort of content do they seek? What motivating factors trigger them to visit a store or site, follow a brand and share content? Every element of your profile and ads are customised to appeal to the most valuable Facebook users. From placement and bidding to content and monitoring, our gurus make sure every action goes towards improving your ROI and your bottom line.

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Smash your sales targets with a little help from our friends. That’s right, no matter what your website needs, our partnerships with the best people in the best digital technology sectors means a massive advantage for you.
While our gurus focus on SEO, PPC and social media marketing, we’ve partnered with industry guns in CRO, content marketing, web design and development and more. Ensure every aspect of your online presence is primed for optimal rankings, conversions and lead generation.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Facebook advertising is one of the most cost-effective methods of online advertising or offline advertising for that matter.

Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. And with Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!

As with pay per click, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.

Why do you need Facebook advertising? Bottom line: if you're not using Facebook advertising, you're missing a tremendous opportunity to grow your business.

Aside from the colossal number of people who use Facebook, the targeting capabilities of its advertising platform are exceptional. Facebook is one of the most highly targeted forms of advertising.

You can dig deep into behaviours, interests, connections, demographics, age ranges, languages and locations, and even layer them on top of each other to get in front of the right people.
Put it this way, the list of Facebook advertising benefits is mind-blowing. But as with all online advertising, it’s not always easy to increase sales and revenue through Facebook advertising unless you have the time and experience. You could easily and rapidly waste thousands of dollars and still not see any return on investment. Because of this, we highly recommend working with Facebook advertising gurus, like OMG, to ensure you have a tailored strategy and execution for success.
As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5-10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Go into Facebook advertising with clear goals and a razor-sharp strategy, and you'll be astounded by the ROI you can achieve.
We’re the Facebook advertising agency trusted by Australia’s most innovative businesses and marketing teams. Why? There are so many reasons, but the biggest one is this: we are dedicated to your results. We’re not satisfied unless we are generating the absolute best return on your FB ad budget. How do we do it? OMG gurus not only possess an incredible technical mastery of the Facebook advertising platform, we know the secret to Facebook advertising success: testing, testing and more testing.

We relentlessly test new creative, ad copy, audiences and landing pages to maximise your conversions. Our Facebook ad gurus live, eat and breathe Facebook, giving them direct insight into what works and where the opportunities are. The result? We consistently deliver sustainable game-changing growth for our clients.

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