Grow your business with a Facebook campaign

Most Facebook advertisers focus on farming followers, likes and comments. But if you’re not actually turning over a profit with Facebook, you’re not using its full potential. When you’re investing in Facebook advertising, why settle for anything less than great returns?

By using Facebook’s powerful targeting tools, we will give you data-driven lead generation campaigns. We’ll also give your profile a makeover to feature content that gets traction from new audiences. 

Ed Jones
PPC Director
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Smart targeting generates incredible results

Crank out the maximum return on your social media advertising investment by using Facebook Ads’ incredible targeting capabilities. Tapping into the true power of Facebook requires more than just creating a cool profile with amusing posts. Many businesses aren’t connecting with new audiences because there is just too much content online; organic reach doesn’t cut it any more.

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Make use of in-depth targeting tools

To get Facebook to drive actual sales, you need a carefully crafted Facebook Ads campaign. One that makes use of its in-depth targeting tools. By showing only relevant ads to a pinpointed target audience, you can unlock an ROI over four times greater, and massively decrease your cost-per-click.

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More than just likes and followers.

Harness Facebook advertisements’ powerful data mining tools to paint detailed portraits of the people within your target markets. Every element of your profile and ads are customised to appeal to the most valuable Facebook users. Whether it's placement, bidding, content or monitoring, our Gurus make sure every action goes towards improving your bottom line and ROI.

Ed Jones
PPC Director
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Meet The Gurus

Meet Jeremy – our very own super-guru! He skyrockets results with PPC, fangirls over superhero movies, spins an ad (any size), and catches clicks just like flies! Curious to see what else the Gurus can do? Check out why we’re the best-rated Digital Marketing Agency!

What makes a good Facebook ad?

Creating a good Facebook ad depends on what ad format works with current trends, what your company is marketing, and who your audience is. Our Gurus are experts at crafting ads that appeal to your target audience, as we have worked with a range of businesses and business sizes. There’s no right answer for what makes a good Facebook ad - just that it reflects the voice of your business and is visible to your target audience!

Whether it’s a carousel ad, a video, lead generation, a right rail ad or a standard ad that pops up in the middle of your customers’ feeds, we will put in the testing and match it with our experience to deliver you a format that will work seamlessly with your business goals – AND get you the results you’re after.

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Is Facebook advertising effective?
The number of people who use Facebook per month recently surpassed over 2 billion people. That’s almost a third of the world’s population! Of course, not all of these users will fall under your target audience, but having the ability to be visible to hundreds of millions of potential customers every day is a huge benefit – and a wildly effective way to measure how your business will grow once you invest in paid advertising. Have a chat with our Gurus and find out more about what Facebook advertising can bring to your business!
 
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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

What is Facebook Advertising? What can it do for my business?

Facebook advertising is one of the most cost-effective methods of online advertising or offline advertising for that matter.

Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. And with Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!

As with pay per click, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.

Why do you need Facebook advertising? Bottom line: if you're not using Facebook advertising, you're missing a tremendous opportunity to grow your business.

Aside from the colossal number of people who use Facebook, the targeting capabilities of its advertising platform are exceptional. Facebook is one of the most highly targeted forms of advertising.

You can dig deep into behaviours, interests, connections, demographics, age ranges, languages and locations, and even layer them on top of each other to get in front of the right people.

Is Facebook advertising worth it?

Put it this way, the list of Facebook advertising benefits is mind-blowing. But as with all online advertising, it’s not always easy to increase sales and revenue through Facebook advertising unless you have the time and experience. You could easily and rapidly waste thousands of dollars and still not see any return on investment. Because of this, we highly recommend working with Facebook advertising gurus, like OMG, to ensure you have a tailored strategy and execution for success.

What companies advertise on Facebook?

A more relevant question would be - what companies don’t advertise on Facebook? Facebook advertising is one of the most cost-effective methods of both online and offline advertising.

Whether you’re a small business owner who wants to push out a single targeted ad every few months, or you’re after a comprehensive Facebook advertising campaign, you can be assured your needs will be met using OMG as your ad agency. Whether you’re a small company or a large business – advertising will get you the targeted social media users, and in turn, customers, you need.

How much does Facebook advertising cost?

As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5-10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Go into Facebook advertising with clear goals and a razor-sharp strategy, and you'll be astounded by the ROI you can achieve.

Why is OMG the best Facebook advertising agency?

We’re the Facebook advertising agency trusted by Australia’s most innovative businesses and marketing teams. Why? There are so many reasons, but the biggest one is this: we are dedicated to your results. We’re not satisfied unless we are generating the absolute best return on your FB ad budget. How do we do it? OMG gurus not only possess an incredible technical mastery of the Facebook advertising platform, we know the secret to Facebook advertising success: testing, testing and more testing.

We relentlessly test new creative, ad copy, audiences and landing pages to maximise your conversions. Our Facebook ad gurus live, eat and breathe Facebook, giving them direct insight into what works and where the opportunities are. The result? We consistently deliver sustainable game-changing growth for our clients.

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100% transparency, no excuses, and no dodgy practices. Just serious digital results.