Facebook Advertising

Has your business befriended Facebook? Harness the incredible reach of the world’s largest social network to generate loads of quality leads.

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Crank out the maximum return on your social media advertising investment by using Facebook Ads’ incredible targeting capabilities. Tapping into the true power of Facebook requires more than just creating a cool profile with amusing posts. Many businesses aren’t connecting with new audiences because there is just too much content online; organic reach doesn’t cut it any more.

To get Facebook to drive actual sales, you need a carefully crafted Facebook Ads campaign. One that makes use of its in-depth targeting tools. By showing only relevant ads to a pinpointed target audience, you can unlock an ROI over four times greater, and massively decrease your cost-per-click.

Harness Facebook advertisements’ powerful data mining tools to paint detailed portraits of the people within your target markets. Where are they located? What sort of content do they want? What motivating factors trigger them to visit a store or site, follow a brand and share content?

Every element of your profile and ads are customised to appeal to the most valuable Facebook users. Whether its placement, bidding, content or monitoring, our Gurus make sure every action goes towards improving your bottom line and ROI.

Partnering with the best to give you an unfair advantage

Exceed your sales targets with a little help from our friends! No matter what your website needs, our partnerships with trailblazers in the best technology sectors means your goals will be delivered. Our Gurus will focus hard on building your content and social media marketing strategies, and boosting your SEO and PPC. Meanwhile, our industry links will elevate everything else, from video, branding, PR, web design and development, to CRO and much more. Our advertising agency will ensure every aspect of your online presence is primed for optimal rankings, conversions and lead generation.

Social Media Marketing Services

Drop in on where your audience hangs out most and get them to come to you with social media advertising.

Social Media Marketing

Build your brand and boost sales simultaneously by engaging motivated audiences on social media.

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Instagram Advertising

Grow your business with a targeted Instagram advertising plan that focuses on sales, not likes.

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YouTube Advertising

Reach millions to make millions by launching a YouTube Advertising campaign, engineered to capture click-ready buyers.

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Marketing Director, Zenith Payments

Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

What is Facebook Advertising? What can it do for my business?

Facebook advertising is one of the most cost-effective methods of online advertising or offline advertising for that matter.

Rather than relying on your social posts reaching your audience organically (unpaid), you pay to get them in front of your target audience. And with Facebook boasting 2 billion users every month, chances are your audience is on there somewhere!

As with pay per click, Facebook advertising is an auction. When you submit your ad, it goes to an auction to get in front of the right people. The ad that wins and gets shown is the one with the highest total value based on three main factors: bid amount, estimated action rates, ad quality and relevance.

Why do you need Facebook advertising? Bottom line: if you're not using Facebook advertising, you're missing a tremendous opportunity to grow your business.

Aside from the colossal number of people who use Facebook, the targeting capabilities of its advertising platform are exceptional. Facebook is one of the most highly targeted forms of advertising.

You can dig deep into behaviours, interests, connections, demographics, age ranges, languages and locations, and even layer them on top of each other to get in front of the right people.

Is Facebook advertising worth it?

Put it this way, the list of Facebook advertising benefits is mind-blowing. But as with all online advertising, it’s not always easy to increase sales and revenue through Facebook advertising unless you have the time and experience. You could easily and rapidly waste thousands of dollars and still not see any return on investment. Because of this, we highly recommend working with Facebook advertising gurus, like OMG, to ensure you have a tailored strategy and execution for success.

Are you the cheapest?

No. We focus on quality, and getting revenue results. No shoddy stuff, or shifty business. There are lots of digital marketing agencies that focus on being cheap, which in turn gets poor results. We're not one of them. Our focus is making you successful (do check out our Google reviews), and providing an intense amount of value to your business.

What companies advertise on Facebook?

A more relevant question would be - what companies don’t advertise on Facebook? Facebook advertising is one of the most cost-effective methods of both online and offline advertising.

Whether you’re a small business owner who wants to push out a single targeted ad every few months, or you’re after a comprehensive Facebook advertising campaign, you can be assured your needs will be met using OMG as your ad agency. Whether you’re a small company or a large business – advertising will get you the targeted social media users, and in turn, customers, you need.

How much does Facebook advertising cost?

As much or as little as you like! The great thing about Facebook advertising is that you don’t need a huge budget. You can advertise on Facebook for as little as $5 per day, making it an affordable option for small businesses. The CPM (cost per thousand impressions) on Facebook ranges from $5-10. In other words, you can spend less than $10 and reach over one thousand people! That said, it’s not really a question of how much Facebook costs, but how far your budget will go. Go into Facebook advertising with clear goals and a razor-sharp strategy, and you'll be astounded by the ROI you can achieve.

Why is OMG the best Facebook advertising agency?

We’re the Facebook advertising agency trusted by Australia’s most innovative businesses and marketing teams. Why? There are so many reasons, but the biggest one is this: we are dedicated to your results. We’re not satisfied unless we are generating the absolute best return on your FB ad budget. How do we do it? OMG gurus not only possess an incredible technical mastery of the Facebook advertising platform, we know the secret to Facebook advertising success: testing, testing and more testing.

We relentlessly test new creative, ad copy, audiences and landing pages to maximise your conversions. Our Facebook ad gurus live, eat and breathe Facebook, giving them direct insight into what works and where the opportunities are. The result? We consistently deliver sustainable game-changing growth for our clients.

What makes a good Facebook ad?

Creating a good Facebook ad depends on what ad format works with current trends, what your company is marketing, and who your audience is. Our Gurus are experts at crafting ads that appeal to your target audience, as we have worked with a range of businesses and business sizes. There’s no right answer for what makes a good Facebook ad - just that it reflects the voice of your business and is visible to your target audience!

Whether it’s a carousel ad, a video, lead generation, a right rail ad or a standard ad that pops up in the middle of your customers’ feeds, we will put in the testing and match it with our experience to deliver you a format that will work seamlessly with your business goals – AND get you the results you’re after.

Is Facebook advertising effective?

The amount of people who use Facebook per month recently surpassed over 2 billion people. That’s almost a third of the world’s population! Of course, not all of these users will fall under your target audience, but having the ability to be visible to hundreds of millions of potential customers everyday is a huge benefit – and a wildly effective way to measure how your business will grow once you invest in paid advertising. Have a chat to our Gurus and find out more about what Facebook advertising can bring to your business!