Edible Beauty is an all Australian luxury brand offering "edible" skincare, teas and wellness supplements. Founder Anna Mitsios started as a naturopath and nutritionist inspired to spread vitality through the food we eat.
All Edible Beauty products are friendly to the earth, animals and humans alike — with no harmful chemicals found anywhere. As they say, "you are what you eat". Even the packaging is fully recyclable and crafted from beautiful Miron Violet Glass.
Starting from square one, this incredible small business began with quality products and a small digital presence. Without enough online visibility, the Edible Beauty team weren't generating the traffic, conversions and revenue they were truly looking for.
Compared to big-name competitors, Edible Beauty's website had little search engine visibility — meaning they couldn't reach their ideal customer base of earth and health conscious buyers.
That's why Edible Beauty partnered with OMG.
Starting with a team of 5 based in Sydney, we've since helped them expand to the US. We delivered a custom digital marketing strategy, tailored to their fast-growing business. This included hyper-targeted SEO, Facebook advertising and remarketing campaigns.
Through partnering with Edible Beauty, OMG has consistently delivered results as stunning as their products. 104% more organic traffic, 368% more organic revenue, 417% return on paid advertising spend — and the results just keep getting better.
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