Let’s cut to the chase. If you want real marketing ROI, you need to engage consumers where they spend their time. For over one billion people across the world, that’s on YouTube. In fact, one third of all online activity is now spent watching videos. There are over 30 million daily active users on YouTube every single day. That’s more than the whole population of Australia.
Here’s the kicker – this audience is not mindlessly scrolling through videos, as on other social media channels. They use YouTube for entertainment or help with everything from cooking to exercise, tech tips to business inspiration, and more. They are involved in what they are watching. YouTube claims that 95% of time spent watching video on is full-screen and with the sound on.So, when you advertise on YouTube, you are not just reaching a huge audience, you are reaching a huge engaged audience. That’s where the real magic happens.
Create a hyper-targeted YouTube marketing campaign that will reach the people who matter to you – just those who are interested in what you have to offer. And do it in a way that resonates and compels them to act. Our experience shows it’s these hyper-targeted campaigns that can deliver some of the lowest costs per view, meaning your business can get MASSIVE exposure and deliver HUGE revenue impact.
Is it really possible to ramp up revenue with YouTube advertising? Yes! We know because we’ve worked with businesses to launch campaigns that reach millions of viewers and create millions in revenue.
Google's YouTube platform is growing at an incredible rate. Not just on the small screen, either. With YouTube apps available for a vast range of smart TVs, gaming consoles and streaming devices, TV represents YouTube’s fastest growing screen type. Specifically target a growing audience watching YouTube via a TV screen, as well as small screens, and the growth opportunities are explosive.
Our Gurus are here to identify new opportunities to pinpoint audiences, engage them and drive the actions you want. Every message you communicate on YouTube is shaped to appeal to your target audience based on everything we know about them, and your objective with that audience. Then, we refine the content, messaging and targeting to deliver the maximum return on your ad budget. It’s all part of our YouTube advertising services.
Ever heard the saying “it takes a village to raise a child”. The same is true for digital marketing success. That’s why we don’t proclaim to do everything ourselves. We partner with the world’s best to make sure you have access to the skills and tools you need to get incredible results – not just on YouTube but every digital marketing channel.
Integration is key. Our team has worked with businesses of all types and sizes to create integrated results-driven campaigns that reach and engage your audience on YouTube, Facebook, Instagram, Google, Bing …everywhere. We not only create impact, we measure it too. Because it’s only through using these insights that we can improve time and time again.
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