Australia’s Top eCommerce SEO SPECIALIST AGENCY

What is eCommerce SEO?

eCommerce SEO is the process of increasing the search visibility of your online store, through a range of strategies, including ecommerce seo services as a crucial strategy for online businesses. The higher and more relevant your rankings, the more likely you’ll attract and convert those ready-to-buy customers.

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

Omg   Event   Founders
Omg   Event   Andrew Raso
Omg   Event   Founders
Omg   Event   Mez Homayunfard

An Australian eCommerce SEO Agency with Over 10+Years experience

We Help Brands Harness eCommerce SEO to Unlock Their Full Potential.

With a powerhouse team of 200+ expert Growth Gurus and a strong focus on supporting SMBs, we’re experts in ranking eCommerce sites across all major platforms. Our data-driven strategies help online stores boost rankings, drive high-intent traffic, and increase conversions. That’s why we’re one of Australia’s most trusted and top-rated eCommerce SEO agencies.

Why Your Business Needs a Tailored Ecommerce SEO Strategy

Unlock the full potential of your online eCommerce store with a custom ecommerce SEO strategy and gain a competitive edge in the eCommerce landscape with our specialised SEO strategies designed to enhance visibility, engagement, and, most importantly, conversion growth.

Platform-Specific Keyword Mastery and Market Acumen for eCommerce Excellence

At OMG, we specialise in eCommerce SEO across platforms like Shopify, WooCommerce, Neto, Magento, and BigCommerce. Our expertise allows us to understand consumer search behaviours and craft strategies centred on market-specific keywords. By analysing search intent at various buying stages, we select keywords crucial for conversions, ensuring your products dominate search results and boost online visibility and profitability.

Optimised Site Architecture and Superior User Experience for eCommerce-Specific SEO

Ecommerce websites face unique technical SEO challenges that require a comprehensive approach. We create SEO-friendly structures that improve visibility and user navigation across platforms like Shopify and WooCommerce. Our consultants focus on optimising category and product pages with targeted keywords, ensuring a seamless shopping journey. We also enhance page speed, mobile responsiveness, and navigation—key factors for customer retention and search rankings. Our goal is to transform websites into streamlined, customer-centric shopping experiences that captivate and convert.

Data-Driven Content Strategy and Rigorous Performance Analysis for eCommerce Platforms

Our eCommerce SEO strategy employs a data-driven approach tailored for platforms like Shopify, WooCommerce, and Neto. Our eCommerce SEO specialists develop comprehensive keyword strategies tailored for online retailers, creating a detailed keyword planner that addresses product and category clusters. We leverage analytics to inform every decision, refining your content to align with the latest SEO practices and customer engagement goals. By proactively identifying and addressing technical SEO issues through performance analysis, we ensure your site maintains a competitive edge in search engine algorithms. Our approach is designed to elevate your eCommerce site to new heights of digital success.

Omg   Jazmin Green

693% increase in Top 3 keywords worldwide

In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
Omg   Erika Dias

#1 Position for Underwear

Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
Omg   Ahkeem Sealy

900% increase in Top 3 keywords

In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
Omg   Ed Jones

45x ROAS on Paid Search

A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
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eCommerce Competitor Analysis

Competition is fierce online, so a static and cookie-cutter strategy won’t take you far. That’s why rigorous and ongoing competitor analysis is crucial for any Ecommerce SEO campaign.
We’ll find the tactics, quick wins, long term milestones, and customer insights that’ll help your business get ahead and stay ahead.

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eCommerce Keyword Research

Did you know consumers search for dresses in over 1600 different ways? SEO SEO for ecommerce sites is all about aligning every page on your site with the most profitable and relevant keywords.
This involves comprehensive keyword research and keyword mapping, to ensure you’re ranking for the right keywords.

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eCommerce Site Architecture

“Optimising for Google” is really all about optimising for your ideal customers. A seamless eCommerce user experience addresses a host of crucial ranking factors to consider.
In particular, site architecture is key! Our Gurus will review your website architecture to identify technical and content optimisations.

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Technical SEO for Ecommerce

It’s time to get into the technical details to ensure your eCommerce website site operates seamlessly. An effective eCommerce SEO strategy demands attention to crucial technical elements, from optimising canonical tags and implementing structured data to resolving errors like 404s and enhancing navigation with breadcrumbs. These optimisations create a smooth experience that supports search engine indexing and user navigation alike.

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Showcasing Customer Feedback

Customer feedback is invaluable for eCommerce, helping to establish trust and boost conversions. By prominently featuring reviews across product pages, you add credibility while enriching these pages with content that’s highly relevant to potential buyers. Reviews also signal quality and reliability, making them a powerful addition to your eCommerce strategy.

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Optimising Structured Data for eCommerce

Implementing structured data, such as schema markup, enables search engines to better interpret your eCommerce product information. By adding specific tags to your site’s HTML, you highlight essential details like product names, prices, and availability. This improves how your site appears in search results, increasing the chances of attracting the right shoppers with a well-structured and visible presence.

Omg   Client   Calvin Klein

SEO Success for Calvin Klein

Omg   Real Results   Calvin Klein
320%

increase in Top 3 Keyword Positioning

20%

increase in organic sessions YoY

#1

Position 1 for the ‘underwear’ keyword

18%

increase in organic users

Omg   Image Gurus

How does eCommerce SEO actually work in 2025 and beyond?

With Google’s constant updates and algorithm changes our eCommerce expert Gurus constantly cover these 3 key areas

Omg   Client   Tegan Thorpe

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
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eCommerce Keyword Strategy

Our eCommerce SEO campaign analyses market-specific keywords tailored to your business, focusing on platforms like Shopify, WooCommerce, Neto, Magento, and BigCommerce. We prioritise keywords that boost sales and enhance platform performance, understanding consumer search behaviours for long-term results.

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Optimised eCommerce Site Architecture

The architecture of an eCommerce website is crucial for user experience, differing among platforms like Shopify and WooCommerce. Our team excels in crafting SEO-friendly site structures and hierarchies that boost visibility and site navigation, optimising pages and integrating keywords for a positive shopping experience.

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Data-Driven eCommerce Content Analysis

Following data is core to our eCommerce SEO strategies, involving a detailed assessment of your site’s performance, tailored for platforms like Shopify, WooCommerce, Neto, or other solutions. Our content team ensures all content meets SEO best practices and customer search objectives, continuously refining it based on data.

We Explain How SEO Actually Works!

eCommerce SEO Optimisation Journey

Optimise Your eCommerce Store for Success – Kickstart your SEO journey with in-depth market research, keyword mapping, and technical audits designed for eCommerce growth. From the first month onward, we refine your strategy with Technical SEO, Link Building, and Content Development—ensuring your online store ranks higher, attracts more customers, and drives sales.

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Month 1

eCommerce SEO Foundations

It all Starts here
  1. 1

    eCommerce Market Insights and Competitive Analysis

    Our eCommerce SEO strategy begins with a market intelligence analysis tailored for your sector and platform, from Shopify to WooCommerce and BigCommerce. We identify key competitors and analyse their successful SEO tactics to tailor effective keywords and backlink strategies for your eCommerce business, helping you outperform competitors and capture key market segments on any platform.
  2. 2

    Customised Keyword Strategy for eCommerce

    Our bespoke keyword strategy involves examining your online store’s content and structure across platforms, analysing product-specific and category terms to attract relevant traffic. We pinpoint keywords with high search volumes and strong purchase intent to resonate with your target audience’s needs.
  3. 3

    Technical SEO for Online Retail Across eCommerce Platforms

    Our technical SEO team ensures your customers never have a subpar checkout experience. We enhance site speed and mobile responsiveness, fixing issues like broken links or 404 errors, and optimise your site’s technical framework for the best indexing and user experience, crucial for converting visitors into customers on any eCommerce platform.
  4. 4

    Content Development for Conversion Across Platforms

    Our content strategy is tailored to your eCommerce platform, focusing on attracting and converting visitors. We create content that addresses your customers’ needs, whether they’re on Shopify, WooCommerce, or another platform. With compelling product descriptions and informative blog posts, we position your site as a credible authority in your niche, building trust and increasing conversions.
  5. 5

    Backlink Strategy for eCommerce Authority

    In the competitive eCommerce market, credibility is key. We focus on acquiring high-quality backlinks to boost your site’s authority. By targeting industry-specific directories and authoritative publications, we enhance your online presence and credibility.
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BESPOKE STRATEGY DEVELOPMENT

Your Personalised Roadmap to eCommerce Success

Every eCommerce business is unique, and so is our approach. We create a tailored strategy that aligns with your goals, optimising your site for visibility, conversions, and long-term growth. From technical SEO to seamless user experience, we help you turn clicks into customers.

MONTH 2 onwards

Agile eCommerce Campaign Development

Implementation of your eCommerce SEO Strategy roadmap
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E-commerce Performance Review

Following the launch of your eCommerce SEO campaign, we perform a detailed performance review to assess current progress. This involves evaluating which strategies are driving results and identifying areas that need refinement to ensure a seamless path to growth and increased online sales.

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eCommerce Product-Specific SERP Analysis

We examine the search results landscape for eCommerce-specific features, such as product carousels, reviews, and featured snippets, which frequently appear for targeted keywords. This analysis provides critical insights to help tailor our strategy and maximise your product visibility on search engine results pages.

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Technical Audit for eCommerce

Our thorough technical audit identifies essential eCommerce optimisations to improve search engines’ ability to reach and interpret your site’s product pages effectively. This includes optimising page speed, fixing any crawl errors, and implementing best practices for structured data specific to eCommerce.

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eCommerce Opportunity Mapping for Product Pages

Our team conducts in-depth keyword research and opportunity mapping for each of your product pages. By comparing current performance to potential growth areas, we pinpoint the highest-impact keywords that can elevate your product listings and attract more targeted traffic.

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On-Page Optimisation for eCommerce Product Pages

To maximise the effectiveness of each product page on your eCommerce site, we offer targeted recommendations for on-page optimisation. This includes refining content, improving navigation, and implementing content clustering to enhance the user journey, guiding customers towards conversions more effectively.

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Off-Page Strategies for E-commerce

We explore off-page strategies unique to eCommerce, such as building high-quality backlinks from relevant industry sites and analysing competitor activities. These strategies help increase your site’s authority and drive qualified traffic, ultimately supporting stronger search visibility and brand growth.

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Driving eCommerce Growth for Our Australian SEO Clients

For Australian eCommerce businesses, SEO is an ongoing commitment that delivers lasting results over time. While early improvements in rankings and traffic are common, achieving sustained growth requires strategic effort and consistent optimisation. Be cautious of agencies claiming quick fixes—credible SEO and online shopping experts focus on setting realistic goals, refining strategies, and making incremental improvements to build a solid foundation for long-term success. Our eCommerce approach to search marketing is designed to enhance your online presence, increase conversions, and ultimately drive revenue growth, all while maintaining a focus on sustainable, measurable outcomes.

Book an SEO Strategy Session
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693% increase in Top 3 keywords worldwide

In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.

Jazmin GreenHead of Enterprise SEO
Omg   Erika Dias

#1 Position
for Underwear

Calvin Klein secured the top spot for its leading product category through organic search with OMG.

Erika DiasSenior Enterprise SEO Consultant
Omg   Ahkeem Sealy

900% increase in Top 3 keywords

In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.

Ahkeem SealySEO Manager

Getting Money keywords ranked using our Evidence Driven eCommerce Optimisation Framework For Clients In Australia

We dedicate ourselves to eCommerce SEO that generate significant revenue for your business. While other agencies may boast about increasing clicks and website traffic, our commitment is to the SEO results that matter most to you—the ones that contribute to your financial success.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4

How Can We Help?

Our eCommerce SEO Services

Our expert team of eCommerce specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.

Website design and development Icon OMG

Local SEO

Enterprise SEO

Lead Generation SEO

B2B SEO

Content Strategy SEO

Content Marketing SEO

Link Building SEO

Our dedicated experts are ready & waiting to get started today.

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Our Clients love us

  • It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

    Marvin Christian

  • An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more.

    Anna Mitsios

  • Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

    Stephanie Reid

  • I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

    Karleitia Bodlovic

    Digital Marketing Head
  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
OMG - Hyperkarting Video Thumbnail
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
086155Dfb1B3C6Fb97D1Abfcb8514Fb3
Play Button

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
8A5277Fce2499C18A628B38C7Dd662Eb
Play Button

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these eCommerce Success Stories
started with a Free Audit

Our eCommerce marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

Calvin Klein Angle Down Black

eCommerce Success Story

Underneath Calvin Klein’s Digital Success with eCommerce SEO

OMG collaborated with Calvin Klein to deliver an integrated solution that leveraged eCommerce marketing with SEO fundamentals to drive strong incremental growth. With a full-service SEO campaign, we were able to drive positive revenue growth, increase brand visibility in a meaningful way, translate digital visitors into in-store visits, and expand from brick-and-mortar to become online market leaders.

Omg   Case Studies   Calvin Klein

Our dedicated experts are ready & waiting to get started today.

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WE ARE Australia’s eCommerce Search Engine Optimasation LEADERS

We don’t just execute eCommerce SEO strategies we pioneer innovation.

OMG a top Australian eCommerce SEO agency, consistently pushing boundaries of selling online to provide clients with leading-edge strategies in the dynamic eCommerce landscape.

Leaders
Online Marketing Gurus announces its new partnership with StackAdapt
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Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

200 Online Digital Marketing and SEO Gurus Icon OMG
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Location DefaultOMG - Location - SydneyLocation MelbourneLocation PerthLocation Gold CoastLocation BrisbaneLocation AdelaideLocation SingaporeLocation DubaiLocation TexasLocation Cape TownLocation Serbia
Omg   Gurulytics Mobile
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

Australia’s 5 Star eCommerce SEO Agency

Drive genuine eCommerce business growth

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Drive a Surge in Organic eCommerce Traffic

Gain unmatched visibility in search results with an eCommerce SEO team committed to delivering results. Watch as your online store rises above competitors on major search engines, building new revenue streams through expertly crafted SEO strategies. Our approach has enabled Australian eCommerce brands to triple their organic traffic and sales by optimising their SEO efforts with our proven methods.

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Achieve Top eCommerce Rankings on Google for Your Products

Elevate your eCommerce site to the top of Google search results and beyond. Outperform competitors with multiple first-page rankings for key product terms. Stay ahead by leveraging innovative digital marketing tactics tailored to eCommerce, ensuring your product pages get the attention they deserve.

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Work with Transparent eCommerce SEO Professionals

While some agencies rely on tactics that obscure results, OMG is committed to full transparency. Whether focusing on technical SEO, link building, or content strategies, our specialists keep you informed every step of the way. We deliver tangible results for your eCommerce business and won’t rest until you see the ROI you deserve.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Pinterest
SEMRush
Shopify Partners
Tiktok

Frequently Asked Questions eCommerce SEO

What are the key challenges in eCommerce SEO?

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Is local SEO important for eCommerce businesses?

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Can eCommerce SEO help me get international sales and grow my Australian store globally?

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Should Australian ecommerce businesses invest in SEO?

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How can SEO improve my eCommerce site’s conversion rate?

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What Australian businesses are dominating online eCommerce?

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Is eCommerce SEO in Australia considered competitive?

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How do you handle eCommerce search optimisation for a large inventory of products?

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Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

Get your $4000 Digital Strategy Audit Free Now

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