Magento: A Deep Dive

magento-a-deep-dive
Andrew Raso 2 June 2025 22 minutes

The Ultimate Guide To eCommerce Magento SEO

Magento is a powerful and popular open-source e-commerce platform written in PHP. Since its launch, it has become a go-to solution for businesses ranging from small startups to large enterprises, renowned for its flexibility, scalability, and extensive feature set. As one of Australia’s top digital marketing firms as well as a leading agency for SEO services, we we have a long history with Magento SEO and ecommerce platforms in general.

Key Takeaways

  • Magento SEO refers to strategies optimising an online store built on Magento to improve visibility, user experience, and traffic.

  • URL structure, canonical tags, and redirects ensure correct indexing and prevent duplicate content.

  • Meta tags, product content, image alt attributes, and structured data enhance on-page optimisation.

  • Site speed, mobile responsiveness, Core Web Vitals, and HTTPS security all contribute to better rankings.

  • XML sitemaps, robots.txt, SEO extensions, and analytics are essential tools for ongoing optimisation.

URL structure, canonical tags, and redirects ensure correct indexing and prevent duplicate content.

We start at the beginning and work our way through all the different aspects of the robust E-commerce and SEO friendly platform.

What is Magento?

Magento is a powerful and flexible open-source eCommerce platform that enables businesses to create, manage, and optimise online stores. Known for its scalability and customisation options, Magento is widely used by businesses of all sizes, from small enterprises to large corporations.

Key Features of Magento:

  • Open-Source Platform: Magento offers an open-source edition, which means businesses can modify the source code to suit their specific needs. This allows for greater flexibility and customisation when building an online store.
  • User-Friendly Interface: Despite its complex backend, Magento provides a relatively intuitive admin interface, making it easier for store owners to manage their products, categories, and customers.
  • Customisable Design: Magento allows you to fully customise the design of your online store, from the layout to the colour scheme. It supports a variety of themes, including responsive site designs that adapt to all screens, to ensure your site works well on both desktop and mobile devices.
  • Scalability: One of Magento’s strongest points is its ability to scale as your business grows. Whether you’re adding new products, increasing your product categories, or expanding into international markets, Magento can handle it all.
  • Advanced SEO Capabilities: Magento is built with SEO in mind, offering tools to optimise your product pages, URLs, and metadata, which can help improve visibility in search engine rankings.
  • Multi-Store Management: With Magento, if you have multiple locations / sites, you can manage all you e-commerce online stores from a single admin panel. This feature is especially useful for businesses with different brands or regional markets.
  • Payment and Shipping Options: Magento integrates with a variety of online payment gateways and shipping carriers, providing a seamless experience for both merchants and customers.
  • Security Features: Magento comes with various security features, including SSL certificates, data encryption, and secure payment processing, to protect both customer and business data.
  • Extensions and Plugins: Magento has a vast library of extensions and plugins that can be used to add additional functionality to your online store, such as email marketing tools, social media integrations, and accounting solutions.
    3D illustration of Magento platform showcasing eCommerce tools, analytics, and integrations for building, managing, and scaling online stores

Why People Choose Magento?

  • Customisation: Unlike many out-of-the-box eCommerce platforms, Magento gives you the ability to create a completely unique online store tailored to your brand’s needs.
  • Business Growth: Magento is a great option for businesses that plan to scale. Whether you’re growing your product range or expanding to international markets, Magento can grow with you.
  • Large Community Support: As an open-source platform, Magento has a large community of developers, designers, and users who contribute to its continued development, share best practices, and offer support.

Magento Versions:

Magento offers different versions to suit different business needs:

  • Magento Open Source: A free version ideal for small businesses or those with the technical know-how to customise and manage their store.
  • Magento Commerce (formerly Magento Enterprise): A paid version with more advanced features, dedicated support, and additional scalability options for larger businesses.

Magento is a powerful and flexible eCommerce platform that is especially well-suited for businesses looking for a highly customisable and scalable online store. Whether you’re starting a small business or managing a large enterprise, Magento offers the tools and features you need to succeed in the competitive eCommerce landscape.

History and Evolution Of Magento:

  • The Beginning (2007-2008): Magento’s development began in early 2007 by Varien Inc., a US private company based in Culver City, California, with assistance from volunteers. The first beta version was released in August 2007, and Magento 1.0 was officially launched on March 31, 2008. It quickly gained traction due to its open-source nature and rich feature set, which was a significant step up from many existing platforms.
  • eBay Buys Magento (2011): In June 2011, eBay acquired 100% of Magento. This period saw further growth and development, though some in the community felt eBay’s focus shifted.
  • Magento Becomes Independent (2015): In November 2015, Magento was spun out of eBay as an independent company after eBay’s split with PayPal. The new company was backed by the private equity firm Permira Funds.
  • Magento 2 Launch (2015): This was a pivotal moment. Magento 2.0 was released in November 2015, representing a significant architectural overhaul from Magento 1. It offered improved performance, a more modern technology stack (including full-page caching, Varnish support, and a new file structure), a more user-friendly admin interface, and enhanced scalability. However, it also meant that Magento 1 extensions and themes were not directly compatible with Magento 2, requiring significant redevelopment for those migrating.
  • Adobe Buys Magento (2018): In May 2018, Adobe announced it would acquire Magento for $1.68 billion. This acquisition integrated Magento into Adobe’s Experience Cloud, aiming to provide a comprehensive end-to-end solution for e-commerce and customer experience management. This has led to tighter integrations with other Adobe products like Adobe Analytics, Adobe Target, and Adobe Experience Manager.
  • The End Of Magento 1 (June 2020): Official support for Magento 1 ended in June 2020, pushing the ecosystem firmly towards Magento 2 (now often referred to as Adobe Commerce for the licensed version or Magento Open Source).
  • Ongoing Evolution: Post-Adobe acquisition, Magento continues to evolve with:
    • Headless Commerce: Enhanced support for PWA (Progressive Web Apps) Studio and GraphQL APIs, allowing for decoupled frontends and more flexible user experiences.
    • Cloud Offerings: Adobe Commerce Cloud provides a managed, cloud-hosted solution.
    • AI and Personalization: Integration with Adobe Sensei for AI-powered product recommendations, site search, and personalization.
    • Security and Performance Enhancements: Regular updates focus on security patches and performance improvements, including better Core Web Vitals support.

Pros of Using Magento:

  • Flexibility and Customization: Being open-source (Magento Open Source) or highly extensible (Adobe Commerce), Magento allows for deep customization of design, functionality, and integrations to meet specific business needs.
  • Scalability: Magento is designed to scale, capable of handling large product catalogs, high traffic volumes, and complex order management, making it suitable for growing and large businesses.
  • Extensive Feature Set: Out-of-the-box, Magento offers a rich array of e-commerce features, including multi-store management, advanced pricing rules, customer segmentation, built-in SEO tools, and robust catalog management.
  • Large Community and Marketplace: A vast global community of developers, agencies, and users provides extensive support, resources, and a rich marketplace (Adobe Commerce Marketplace) with thousands of extensions and themes.
  • SEO-Friendly: Magento offers good built-in SEO capabilities, including control over URL structures, meta tags, sitemaps, and more. When configured and managed correctly, it can be a powerful platform for search engine optimization.
  • Multi-Store Capabilities: Easily manage multiple stores, websites, and views with different languages, currencies, and branding from a single admin panel.
  • API Integration: Robust APIs (REST and GraphQL) allow for seamless integration with third-party systems like ERPs, CRMs, payment gateways, and shipping providers.

Cons of Using Magento:

  • Complexity and Steep Learning Curve: Magento’s power and flexibility come with complexity. It requires skilled developers and a deeper understanding to set up, customize, and maintain effectively.
  • Cost:
    • Development Costs: Customization and development can be expensive due to the platform’s complexity and the need for experienced Magento developers.
    • Hosting: Magento is resource-intensive and requires robust hosting environments, which can be more costly than hosting for simpler platforms.
    • Extensions: While many free extensions exist, premium extensions for specific functionalities can add to the cost.
    • Adobe Commerce: The licensed version (Adobe Commerce, formerly Magento Enterprise Edition) involves significant licensing fees.
  • Resource Intensive: Requires significant server resources (CPU, RAM, storage) for optimal performance, especially for larger stores.
  • Time to Market: Due to its complexity, developing and launching a highly customized Magento store can take longer compared to simpler SaaS platforms.
  • Maintenance and Upgrades: Keeping Magento updated with the latest versions and security patches can be complex and time-consuming, sometimes requiring developer assistance to ensure compatibility with customizations and extensions.
  • Performance Optimization: While Magento 2 is much improved, achieving optimal performance often requires careful configuration, caching strategies, and ongoing optimization.

Despite its cons, Magento remains a leading choice for businesses serious about e-commerce, offering unparalleled control and scalability for those willing to invest the resources.

5 Tips When Designing Your Magento Site

Designing a Magento site is a multi-stage process that blends business goals, user experience (UX), visual appeal (UI), and technical implementation.

1. Strategic Planning & Conception (Primarily Non-Developer, Business / Marketing Lead):

  • Define Business Goals & Target Audience: What are you selling? Who is your ideal customer?
  • Brand Identity: Develop your logo, color palette, typography, and brand voice.
  • Competitor Analysis: Review competitor sites for inspiration and identify opportunities.
  • Feature & Functionality Requirements: List essential and desired features. (Developer input for feasibility on complex items is wise).

2. UX / UI Design (Primarily Design Professionals; Developer Input for Feasibility):

  • User Experience (UX) Design: Create user personas, map user journeys, develop wireframes (low-fidelity blueprints), and build interactive prototypes.
  • User Interface (UI) Design: Create high-fidelity visual mockups based on wireframes, incorporating branding. Develop style guides for consistency.

3. Theme Selection or Custom Development (Mix of Non-Developer & Developer)

Choosing a Pre-built Theme:

  • Action (Non-Developer/Tech-Savvy User): Browse marketplaces (e.g., Adobe Commerce Marketplace), review demos, check reviews.
  • Action (Developer Consultation Recommended): Assess code quality, extensibility, and performance.

Custom Theme Development:

Action (Developer): Magento frontend web developers build the theme and Website designers provide and create visual specifications.

4. Content Integration & Asset Preparation (Primarily Non-Developer/Content Team):

5. Review, Testing & Launch (Collaborative):

Design review, functionality testing, usability testing, and cross-browser/device testing.

Making Your Magento Site Responsive

Responsive design ensures your Magento store adapts optimally to all devices (desktops, tablets, smartphones), crucial for user experience and SEO (Google’s mobile-first indexing).

1. Implementation Approaches:

Choose a Responsive Theme (Easiest for Non-Developers, Developer for Issues):

Most modern Magento themes are built to be responsive.

But if not:

  • Action (Non-Developer): Verify “responsive” in theme descriptions. Test demos on various devices or with browser developer tools.
  • Action (Developer): Can fix minor layout issues on specific devices with CSS.

Custom Responsive Development (Requires Developer):

  • Responsiveness: This must be a core part of custom theme development. Making an old, non-responsive theme responsive can be a major project.
  • Action (Developer): Uses HTML, CSS (media queries, flexbox, grid), and JavaScript.

Magento PWA Studio (Advanced – Requires Developer): For building Progressive Web Apps, inherently mobile-first.

2. Key Considerations & Best Practices for Responsiveness:

  • Mobile-First Approach: Design for small screens first.
  • Intuitive Navigation: Ensure mobile menus (e.g., “hamburger” menus) are easy to use.
  • Adequate Tap Targets: Buttons / links must be easily tappable.
  • Mobile Performance: Optimize for fast loading on mobile.

Thorough Testing:

  • Action (Non-Developer): Manual testing by resizing browser windows, using actual devices, and browser developer tools for emulation.
  • Action (Developer): Debugs and fixes responsive issues identified.

Key Magento SEO Best Practices: Implementation, How-Tos, and Who Does What

Here’s a detailed look at crucial Magento SEO best practices, including how to implement them and who typically handles the task.

1. URL Structure and Management:

Best Practice:

Who Does What:

  • Tech-Savvy User: Can configure basic URL settings in the Magento Admin.
  • Developer: May be needed for complex rewrite rules or if the theme / customizations interfere with default settings.

How-To Example / Key Consideration:

  • Removing .html Suffix: Navigate to Stores > Configuration > Catalog > Catalog > Search Engine Optimization. Set ‘Product URL Suffix’ and ‘Category URL Suffix’ to be empty or just a forward slash (/).
  • Removing Store Codes (if present): Go to Stores > Configuration > General > Web > URL Options. Set ‘Add Store Code to URLs’ to ‘No’. (Ensure this doesn’t create conflicts if you use store codes for multi-store setups that rely on them in URLs).
  • SEO-Friendly URLs / Slugs: When creating products / categories, ensure the ‘URL Key’ field is concise and keyword-rich.

2. Canonical URLs:

Best Practice:

  • Canonical url’s are crucial for avoiding duplicate content issues, especially with product variations, filtered navigation, and pagination. Implement canonical tags (rel=”canonical”) to point search engines to the preferred version of a page.

Who Does What:

  • Tech-Savvy User: Can enable built-in canonical tag settings.
  • Developer: Needed for complex canonical logic (e.g., for highly configurable products, advanced layered navigation filtering).

How-To Example / Key Consideration:

  • Enable Basic Canonicals: In Magento Admin, go to Stores > Configuration > Catalog > Catalog > Search Engine Optimization. Set ‘Use Canonical Link Meta Tag For Categories’ and ‘Use Canonical Link Meta Tag For Products’ to ‘Yes’.
  • Consideration: For configurable products, ensure the canonical URL points to the main configurable product page rather than a specific simple product variant URL, unless variants have distinct content and are meant to be indexed separately. Review how your layered navigation handles canonicals to prevent indexing of numerous filtered URLs.

3. Redirect Management:

Best Practice:

Who Does What:

  • Tech-Savvy User: Can create individual 301 redirects via Magento Admin (Marketing > SEO & Search > URL Rewrites).
  • Developer: For bulk redirects, complex pattern-based redirects (e.g., via .htaccess or Nginx server configuration), or managing redirects during a major site migration.

How-To Example / Key Consideration:

  • Creating a Redirect: In URL Rewrites, click ‘Add URL Rewrite’. Select ‘Custom’ for ‘Create URL Rewrite’. Choose your store. In ‘Request Path’, enter the old URL (e.g., old-product.html). In ‘Target Path’, enter the new URL (e.g., new-product). Select ‘Permanent (301)’ for ‘Redirect Type’.
  • Automatic Redirects: Magento can automatically create a redirect if you change a product’s URL key, if ‘Create Permanent Redirect for URLs if URL Key Changed’ is enabled for that product.

4. Meta Tags Optimization:

Best Practice:

  • Unique Meta Titles: Craft compelling and unique title tags (under 60-70 characters) for each page, incorporating primary keywords.
  • Engaging Meta Descriptions: Write unique and persuasive meta descriptions (under 155-160 characters) that accurately summarize page content and encourage clicks. Include relevant keywords.
  • Automated Meta Tag Generation: For large catalogs, Magento offers (or can be enhanced with extensions for) auto-generation of meta tags for products, though manual optimization for key pages is still recommended.

Who Does What:

  • Tech-Savvy User / Content Team: Writes and inputs meta titles and descriptions via Magento Admin (Product Edit, Category Edit, CMS Page Edit). Can configure basic automation rules if an extension is used.

How-To Example / Key Consideration:

  • Editing Product Meta Tags: Go to Catalog > Products, select a product. Expand the ‘Search Engine Optimization’ section to edit ‘Meta Title’, ‘Meta Keywords’ (less important for Google now), and ‘Meta Description’.
  • Automation: Many Magento SEO extensions allow setting up templates for meta tags, e.g., {{name}} – {{brand}} | {{site_name}} for product titles. However, prioritize manual optimization for top-performing and strategic pages.

5. Content Optimization:

Best Practice:

Who Does What:

  • Content Team / Marketing / SEO Specialist: Develops content strategy, writes, and inputs content via Magento Admin.
  • Developer: bbe needed to modify theme templates to ensure correct H1-H6 structure if the theme isn’t well-optimized.

How-To Example / Key Consideration:

  • Category Content: Edit a category page (Catalog > Categories). Add unique content to the ‘Description’ field (often displayed above products) and consider using the ‘CMS Block’ functionality to add richer content sections.
  • Heading Tags: Ensure your product name is the H1 on product pages and category name is H1 on category pages. Use H2s for significant subtopics within your descriptions.

6. Image SEO:

Best Practice:

  • Descriptive Alt Text: Use descriptive alt text for all images.
  • Optimized File Names: Use keyword-rich and descriptive file names for images before uploading.
  • Image Compression: Compress images to reduce file size and improve page load speed. Consider modern formats like WebP.
  • Responsive Images: Ensure images adapt to different screen sizes (often handled by responsive themes).

Who Does What:

  • Tech-Savvy User / Content Team: Adds alt text when uploading images or via product / category image settings. Optimizes file names before upload. Can manually compress images.
  • Developer: To implement automated image compression solutions, WebP conversion, or fix complex responsive image issues.

How-To Example / Key Consideration:

  • Adding Alt Text: When editing a product, go to the ‘Images and Videos’ section. Click on an image, and you’ll find an ‘Alt Text’ field.
  • Image Compression:
    • Manual: Use tools like TinyPNG.com, Squoosh.app, or ImageOptim before uploading.
    • Extensions: Look for Magento SEO extensions (e.g., from Amasty, Mageplaza) that can automatically compress images on upload or in bulk. Some integrate with services like TinyPNG.
    • Developer Task (Advanced): Implement server-side tools like jpegoptim or optipng, or configure a service worker for WebP conversion.

7. Site Performance and Core Web Vitals:

Best Practice Critical for SEO and user experience

  • Caching: Utilize full-page caching (Varnish, Redis).
  • Minification: Minify CSS, JavaScript, and HTML.
  • Image Optimization: (As above).
  • Content Delivery Network (CDN): Serve assets faster.
  • Reduce Server Response Time: Optimize server configurations and hosting.
  • Core Web Vitals (CWV): Monitor and optimize for LCP, INP, and CLS.

Who Does What:

  • Developer/DevOps/Hosting Provider: Primarily responsible for these technical SEO optimizations.
  • Tech-Savvy User: Can enable basic Magento caching settings and ensure JS/CSS minification is turned on if the theme supports it easily.

How-To Example / Key Consideration:

  • Enable Magento Caching: Go to System > Tools > Cache Management. Select all cache types and ‘Enable’.
  • Enable JS / CSS Minification (if available and safe with your theme): Stores > Configuration > Advanced > Developer > JavaScript Settings > Minify JavaScript Files (Yes). Stores > Configuration > Advanced > Developer > CSS Settings > Minify CSS Files (Yes). Note: In production mode, these settings might be managed via deployment processes. Test thoroughly as minification can sometimes break themes/extensions.
  • Varnish: Stores > Configuration > Advanced > System > Full Page Cache. Select ‘Varnish Cache’. This requires Varnish to be installed and configured on your server (developer task).

8. Mobile Optimization:

Best Practice:

  • Responsive Design: Essential for mobile-first indexing.
  • Mobile Page Speed: Pay special attention to loading speed on mobile.
  • Mobile-Friendly Navigation: Easy-to-use menus and clickable elements.

Who Does What:

  • Developer: Ensures the theme is fully responsive or develops a custom responsive theme. Optimizes for mobile speed.
  • Tech-Savvy User / QA: Tests thoroughly on various mobile devices.

How-To Example / Key Consideration:

  • Use Google’s Mobile-Friendly Test and PageSpeed Insights to check mobile usability and performance. (Covered more in “Making Your Magento Site Responsive” section above).

9. Structured Data (Schema Markup):

Best Practice:

  • Use schema.org vocabulary for products (price, availability, reviews), organization, breadcrumbs, FAQs, etc., to enhance rich snippets in search results.

Who Does What:

  • Developer / SEO Specialist with Technical Skills: Implements comprehensive schema.
  • Tech-Savvy User: Can utilize built-in schema or features from SEO extensions for basic markup.

How-To Example / Key Consideration:

  • Product Schema: Magento natively adds some product schema. For more detail (e.g., reviews, offers, GTINs):
    • Extensions: Many SEO extensions (e.g., Amasty, Mageplaza, Mirasvit) offer enhanced schema generation. Configure the extension settings for product, organization, and other schema types.
    • Developer Task: For custom schema or very specific needs, developers can add JSON-LD scripts directly into relevant .phtml template files (e.g., app/design/frontend///Magento_Catalog/templates/product/view/detail.phtml for product details) or via layout XML.

10. XML Sitemaps:

Best Practice:

Generate and submit an up-to-date XML sitemap to search engines. Include only indexable, canonical URLs.

Who Does What:

Tech-Savvy User: Configures sitemap generation in Magento Admin and submits to Google Search Console.

How-To Example / Key Consideration:

  • Configuration: Go to Stores > Configuration > Catalog > XML Sitemap. Configure frequency, priority for categories, products, CMS pages.
  • Generation: Go to Marketing > SEO & Search > Site Map. Click ‘Add Sitemap’, provide a filename (e.g., sitemap.xml), path (/), and choose your store view. Click ‘Save & Generate’.
  • Submission: Submit the sitemap URL (e.g., yourdomain.com/sitemap.xml) to Google Search Console.

11. Robots.txt and Crawlability:

Best Practice:

Who Does What:

  • Tech-Savvy User / SEO Specialist: Can edit robots.txt via Magento Admin for common rules.
  • Developer: For complex rules or server-level configurations if direct file access is preferred/needed.

How-To Example / Key Consideration:

  • Editing in Admin: Content > Design > Configuration. Select your store view/theme, expand ‘Search Engine Robots’. Edit the ‘Custom instructions for robots.txt File’.
  • Common Disallows (use with caution):
    • User-agent: *
    • Disallow: /admin/
    • Disallow: /checkout/
    • Disallow: /customer/
    • Disallow: /wishlist/
    • Disallow: /catalogsearch/
    • Disallow: /*?SID=
    • Disallow: /media/customer/
    • Disallow: /media/downloadable/
    • Allow: /media/wysiwyg/ # Or other specific public media folders
  • Ensure your sitemap URL is listed: Sitemap: https://yourdomain.com/sitemap.xml

12. Security (HTTPS):

Best Practice:

Ensure your entire site uses HTTPS.

Who Does What:

How-To Example / Key Consideration:

  • Magento Configuration: Stores > Configuration > General > Web. Under ‘Base URLs (Secure)’, ensure ‘Use Secure URLs on Storefront’ and ‘Use Secure URLs in Admin’ are set to ‘Yes’. Ensure ‘Secure Base URL’ starts with https://.

13. Technical SEO Enhancements:

Best Practice:

  • JavaScript and CSS Optimization: Defer non-critical JS, bundle files, efficient rendering.
  • Lazy Loading: For images and videos.
  • Hreflang Tags: For multilingual/multi-regional stores.

Who Does What:

  • Developer: These are typically advanced developer tasks, sometimes aided by specialized extensions.

How-To Example / Key Consideration:

  • Lazy Loading: Can be implemented via theme features, JavaScript libraries (e.g., lazysizes), or extensions. Developer typically integrates these.
  • Hreflang: For stores with multiple language / region versions, hreflang tags tell Google which URL to serve to which audience. Example for an English and French product page:
    • link rel=”alternate” hreflang=”en-us” href=”https://yourdomain.com/us/product.html”
    • link rel=”alternate” hreflang=”fr-ca” href=”https://yourdomain.com/ca/fr/produit.html”
    • link rel=”alternate” hreflang=”x-default” href=”https://yourdomain.com/us/product.html”

Implementing this correctly across a large site usually requires developer expertise or a robust internationalization extension.

14. Voice Search Optimization:

Best Practice:

Optimize content with conversational phrases, long-tail keywords, and FAQ pages.

Who Does What:

Content Team / SEO Specialist: Focuses on content strategy.

How-To Example / Key Consideration:

  • Structure content using questions as subheadings (H2, H3). Provide clear, concise answers directly below the questions. Use schema markup for FAQs (see point #9).

15. Magento SEO Extensions and Tools:

Best Practice:

  • While Magento has many built-in SEO features, various third-party extensions can offer more advanced control.

Who Does What:

  • Tech-Savvy User: Can install and configure simpler extensions.
  • Developer: May be needed for complex extensions, troubleshooting conflicts, or custom integrations.

How-To Example / Key Consideration:

  • Popular extensions often provide enhanced schema, advanced meta tag templating, improved sitemap generation, redirect managers, and tools for layered navigation optimization. Research reputable vendors like Amasty, Mageplaza, Mirasvit, Aheadworks. Always test extensions on a staging environment first.

16. Tracking and Analytics:

Best Practice:

Who Does What:

  • Tech-Savvy User/Marketing: Can set up basic GA4 integration (if a simple field is provided by the theme / Magento or via an extension) and set up GSC.
  • Developer: For advanced GA4 setup using Google Tag Manager (GTM), custom event tracking, or e-commerce tracking.

How-To Example / Key Consideration:

  • GSC Setup: Go to Google Search Console, add your property (domain or URL prefix), and verify ownership (e.g., by uploading an HTML file, adding a meta tag – developer might assist here if direct code access is needed).
  • GA4 Integration: Some themes or extensions offer direct GA4 ID input. Otherwise, the standard method is via Google Tag Manager. This involves adding the GTM container snippet to your Magento site’s head and body (developer task or via an extension), then configuring GA4 tags within GTM.

By understanding these practices, how to approach them, and who is best suited to implement them, you can significantly improve your Magento store’s visibility and performance in search engine results.

Need help with Magento SEO or website or have questions about E-commerce?

Now you’ve got the tips and techniques for a high-performing Magento website, it’s over to you. Are you ready to skyrocket sales?

By implementing some or all of the Magento SEO tips in this guide, you will increase your website’s authority and ranking on search engines.

Do you know what that leads to? MORE visitors, MORE leads and MORE sales and more conversions.

There’s one final, crucial thing we need to tell you:

Don’t set and forget your Magento SEO.

You need a person or a top notch digital marketing team to track, analyse and optimise your SEO continually.

Whether you’re just starting out with SEO or need help optimising an enterprise Magento site, we’re here to help.

We know it can be overwhelming working out what you need to do to improve your SEO. That’s why we offer a digital health check on your Magento site.

Author Andrew Raso SEO Expert and Global CEO of OMG

About the Author

Andrew Raso

Andrew Raso, Co-founder and Global CEO of Online Marketing Gurus, has been instrumental in transforming the agency from a start-up into a $15 million global powerhouse. Since co-founding OMG in 2012 with colleague Mez Homayunfard, Andrew has leveraged his deep expertise in SEO and digital marketing to drive OMG’s expansion across Australia, the US, and Singapore.

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