Every successful digital marketing needs three things: time, resources and money. If you’re not ready to view digital marketing as a long-term investment, you won’t see results. Likewise, if you want to do it all on the cheap, you won’t see lasting results. Digital marketing can be a revenue driver, but unless you invest time, resources and budget, it won’t reach your goals. Whether you get an agency, consultant or hire in-house, you’ll still need to invest time to create results.
Once you’ve committed the time, resources and money, you need to set the foundations in place. After all, if you can’t measure your digital marketing results, you can’t improve them. Understand who your potential customers are, where they spend their time, chart their journey and use the data to drive better results. Every decision you make should be data-driven – that means everything from your website design and keyword research to search engine optimisation.
Another element of a successful digital marketing strategy is automation. Marketing automation allows you to create a digital experience that nurtures new visitors into leads and loyal customers. Automation can include everything from landing pages to list segmentation and lead scoring.
Now, if we’re talking specifics, a successful digital marketing strategy may include SEO campaigns, organic and paid search engine marketing, content marketing and social media advertising. Whichever channels you choose, you need to ensure you are using data to try, test and prove what works. That’s the only way to achieve game-changing results.