Content Strategy

Invest in high-impact content strategy from Australia's trusted content strategy agency. A expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.

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Ready for irresistible content that turns visitors into customers into brand advocates? Want a website that reaches the top of rankings and cements your presence online? A considered content strategy is what every business needs. The right strategy ensures every word you publish online creates results. Don't just make noise, make impact.

At OMG, we don’t approach content like most content strategy agencies. We don’t write blog posts and web pages jam-packed with keywords but no real ROI. Our bespoke content strategy focuses on real people and real results.

Connect with users who are actively searching and move them down the sales funnel. Demonstrate your authority to search engine and rank high for relevant queries. Engineer a seamless website experience supported by unique content.

Our content marketing gurus will match your content to your buyers, so you are always giving them the information they need to make a buying decision. After all, success isn’t measured by keyword repetition or word count. It’s measured by what your content achieves – leads, sales, and customer loyalty.

Dominate digital with content.

Drive your site up the search engines. Improve visibility online. Build your brand reputation and authority. Incredible things happen when you get great content in front of the right people. But they don’t happen by chance.

You need a plan. And not just any plan – your content marketing strategy needs to be built on real-life audience insights and keyword data. You need to know what your future customers are searching for and how they are searching.

That’s the only way you make sure your content is hitting the mark and accelerating towards your goals.

OMG is an Australian content strategy agency with the experience and expertise to make great things happen. Combining valuable data insights with our content marketing SEO know-how, we help our clients create a content strategy that helps you dominate digital and achieve revenue-busting results.

We create jaw-dropping and totally unique content that attracts people who are genuinely interested in what you have to say – the very same people who are most likely to buy from you, time and time again.

Every piece of content will be fully optimised to smash your SEO goals and improve conversion rates. Because without relevant, shareable, search-friendly content, digital domination will always be out of reach.

How we work.

Data and results: the two most important words in our vocabulary. Most content marketing companies will tell you that they are brilliant with words. That’s all well and good, but we know from experience that the real revenue-busting content marketing results come when you work with experts in data.

Data forms the backbone of every successful content marketing campaign. That’s why every single one of our content marketing strategies is built entirely around audience insights and keyword landscaping.

We make it our business to know what content you should be creating and why.

We pride ourselves on being up-front, honest and approachable from the get-go. Working as an extension of your team, we’ll always ensure you’re up to speed with how your campaign is performing and our next moves.

And because we know your boss loves data too, we give you regular reports to prove the incredible ROI of your content campaigns.

Data aside, a content marketing agency still needs a stellar team of writers, videographers and designers to bring a content plan to life.

At OMG, you can rely on our highly-talented team to deliver world-class content. From blog articles and service pages to infographics and downloadable eBooks, we do it all.

The results are in.

Incredible content is critical for any brand that wants to succeed. Brands that deliver get results — those that don't fall by the sidelines. At OMG, we aim to achieve real revenue results with every piece of content, and our digital marketing gurus have the technical expertise and creative panache to make it happen.

Hundreds of companies turned to us for content marketing as part of a multi-channel digital strategy, and we’ve delivered tangible results time and time again. We’re talking about increased sales, boosted search visibility, more and better quality web traffic, and higher conversion rates.

Let us show you how we helped a Sydney distilling company achieve over 230% growth in total digital marketing revenue, 30% growth in YoY organic revenue and 200% more growth in paid revenue. Our content marketing SEO formed a critical part of a winning multi-channel digital campaign.

See how we helped an online retailer outrank the competition by ensuring the content on every website page is ranking and converting to its fullest best potential.

The results? 135% growth in organic traffic, year on year, and 95% growth in organic conversions, year on year.

Want to know how we did it? Talk to us and we’ll break down each content strategy, so you can see for yourself how we achieved results. Claim your free digital audit and see how we can do the same for you.

Drive serious digital results with a multi-channel approach

OMG get every channel working in sync to deliver tangible revenue impact.

SEO Services

Dominate the search engine rankings and drive quality organic leads to your site. Turn high search engine rankings into revenue.

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PPC Marketing

Get an an instant influx of sales by targeting your ideal customers with highly visible paid ads. Finetuned campaigns deliver qualified and click-happy visitors.

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Remarketing

Stay front of mind with audiences most likely to buy and convert formerly ‘lost leads’ into customers through hyper-targeted remarketing

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Social Media Marketing

Build your brand and boost sales simultaneously by engaging motivated audiences on social media.

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Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

See the success stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our highly customised content strategies.

200+ Reviews Rated

Alison Hootman

Managing Director at Mavi Jeans

We at Mavi Australia have found the team at Online Marketing Gurus extremely knowledgeable, engaged & really own our account. They want to see our brand succeed! Can’t recommend them highly enough!

Anna Mitsios

Naturopath and Founder of Edible Beauty

An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more. It has been refreshing to work with their results driven team and I highly recommend their services.

Leon Saliba

Co-Founder & CEO at Sparesbox

We’ve been working with Mez and the team at OMG for 12 months now and they’ve been a great culture fit for our business. They’ve helped us achieve our overall goal of increasing organic traffic and revenue.

Marvin Christian

1001 Optical

It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

Sabir Samtani

Kiindred

Mez and the Team at Online Marketing Gurus have been an absolute pleasure to work with over the past 3-4 years. They are passionate, genuinely care and will go the extra mile to deliver a great result. Would highly recommend them for anyone looking for an SEO company with integrity.

Kimberley

Sydney Shade Sails

I can't recommend Online Marketing Gurus more highly! Emily, Danny and Abe are reliable, friendly and dedicated to achieving the best outcomes for our campaigns. The team are professional and efficient. Emily has gone above and beyond assisting me with every aspect of our campaigns and on our website. They provide an amazing service, Sydney Shade Sails is an extremely happy customer!

Amanda De Boire

Killer Coffee Co

Having recently joined the Killer Coffee Co as the Marketing Manager, I am very happy with the work that OMG have completed and are completing on behalf of the company. Elodie is very professional to work with and I would recommend the services of OMG.

Natasha Pillion

Rhinoplasty Sydney

Wonderful and professional company. Online Marketing Gurus' have been instrumental in helping us rebuild and re-brand. They are always so professional and prompt in their response. I highly recommend their services.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Are you the cheapest?

No. We focus on quality, and getting revenue results. No shoddy stuff, or shifty business. There are lots of digital marketing agencies that focus on being cheap, which in turn gets poor results. We're not one of them. Our focus is making you successful (do check out our Google reviews), and providing an intense amount of value to your business.

How much should content strategy cost?

How long is a piece of string? This is where the $2,000 free audit will come handy for you. Want results? A good rule of thumb is a bare minimum of $1,500 per month over 6 months. This'll vary up or down based on your business size, industry, vertical, how good your site is, how many channels you need, and a variety of other factors.

Why is OMG the best content strategy agency?

We’re often told the thing that makes us the best content strategy agency is our unique approach. At OMG, we don’t do content like most other content strategy agencies. In other words, we don’t just write blog posts, case studies and web pages that squeeze in keywords with no real purpose or ROI.

Every content strategy we create focuses on real people, real goals and real results. We create strategies that connect with users who are actively searching and move them through the sales funnel. Want to rank higher for relevant search queries and build brand awareness? We know how to use content to demonstrate your authority to search engines and get measurable results. Need a website that delivers an incredible user experience and cements your online presence? We will deliver a strategy for content creation that hits your goals.

Our content strategists are not like other content teams. They don’t just create a content calendar and expect you to get on with it. They specialise in matching the right types of content to buyers, so you are always giving your potential customers usable content they need along their purchase journey. Most importantly, all content strategies are created in collaboration with you and work as part of your bigger marketing plan. Because we’re here for the end game – to deliver long-term revenue-shifting results.

What is the best way to create a killer content strategy?

A killer content strategy boils down to working out what content will help your target audience and inspire them to take action, and where the content needs to be to reach them.

Sounds simple, right? Not so fast. Getting this right takes some hard yards in research, planning and fine-tuning. You need to set goals, research your target audience, and map out how people will interact with your content. Then you need to focus on the successful creation, delivery and governance of that content.

Unfortunately, when it comes to crafting a stellar content strategy, there’s no one size fits all. The way you develop a content strategy will be unique to your business and situation. However, there are a few steps that every business should take.

Setting goals is the first essential step to a killer content strategy. You need clear goals if your content is to have any direction and purpose.

Next, research your audiences. Do lots of research. Dig deep into your qualitative and quantitative data to define your ideal customers. Work out where they spend their time. For example, when it comes to social networks, that could be LinkedIn for professional services, Instagram for anything retail related and Facebook for almost all audiences.

Only when you have a clear picture of your audience can you lock on the right content to engage them. This research shows you how to use the content to accelerate your search engine optimisation (SEO) results, attract waves of new visitors and convert more customers.

Another essential step in creating your content strategy is a gap analysis. Check out your competitors and see what you’re up against. Conduct a thorough audit of your existing content. What successes can you build on? What needs improvement? Where are the gaps? Is your content too niche or too broad?

This might all sound time-consuming and overwhelming, which is where hiring an agency can help. Talk to us about how we’ll work with you to craft a content strategy that hits your goals.

How do I scale a content strategy?

Ready to give your audience even more usable content? Scaling your content strategy isn’t as hard as you might think. The first step is to review your strategy. Do you need to set new goals and KPIs? Will the same tone of voice and approach work? How has your target audience changed?

Scaling your content strategy means you need to invest in creating more pieces of content, which means you need more resources and more budget. So, get ready to make a strong business case. Look at the ROI your content has achieved to date and use real numbers to guide your business case and future strategy.

Your current content strategy might be based on educated guesses, but when you're scaling, you can use real benchmarks to set the path. How are your content and SEO performing? Is your team creating content that resonates and compels your audience to act?

After all, scaling doesn’t just mean pumping out a higher volume of content – it means creating more high-quality content that adds value to your audience. And they’re the insights you can only find in the data. That means you not only need a content management system that is set up properly, but you also need to know how to get the right insights to make data-driven decisions.

Want to dive deep into your data to scale your content strategy? OMG can help.

Do you focus on small or big companies?

Everyone. Small businesses, enterprises, and all else in between come to us to get their digital marketing cranking. Get results regardless of the size of your company. From tradies, to online retailers, to the biggest enterprises across all verticals, the best digital agencies know that the "formula" is the same to get outstanding results. Chances are, we've already worked with someone just like your business, which makes helping you grow, that much easier.

How long does it take to get started?

Roughly 2-4 weeks, depending on where you're at. The $2,000 free audit will give you a crystal clear overview of where your business is at, an in-depth roadmap, on-boarding, as well in-depth timelines to accelerate your content strategy and marketing success.

Will a content strategy work for me?

Depends how serious you are. Here's who this is NOT for: if you want overnight success, if you're not ready to view marketing as a long term investment, or if you're after "cheap", this absolutely won't work. To those willing to invest time, and who truly believe in the power of digital, it's one of the most effective, and longest lasting sources of lead generation when done right. In most cases, given the above, content will absolutely work for you.

How does your business benefit from content strategy?

Content strategy is a roadmap to your digital marketing success. The process of creating a content strategy means you have a clear vision of what content you need to create, who you are creating it for, and how it will be delivered.

Content strategy is full of questions like, "Who are we trying to reach?", “What are our goals?”, and “How will we measure success?”.

In other words, it defines how your content will add value for your audience, satisfy their needs, and meet your business goals.

Another way to look at it is that a content strategy makes sure every piece of content has value. Nothing goes to waste. This ensures you maximise your content marketing budget and drive a stronger ROI.

And there’s more. Content strategy makes your life easier as a marketer too. It guides decisions about content from the moment of creation to deletion. It also sets benchmarks against which to measure your content’s success. All of this means you have a strong business case for your content marketing, as well as clear guidelines for your team to follow. Whenever someone asks “what are we doing?” or “why are we doing this?”, you have an answer ready to go.

Content Strategy

Craft content that converts. Every single time.