Andrew Raso January 20, 2022

Make no mistake: eCommerce is BOOMING.

It doesn’t matter whether you’re in the US, Japan, Australia or New Zealand.

Consumers around the world are shopping online more than ever, and this trend is only set to increase in the future.

eCommerce is becoming the preferred way of shopping for a growing number of people around the world.

And if we’re talking about eCommerce, we have to talk about Shopify.

As one of the most popular platforms out there for merchants, Shopify is used by millions of retailers looking to sell their products and services to a global audience.


So just how big is Shopify in 2022?

These mind-blowing Shopify statistics reveal the true scale of the platform, and the power of Shopify for online merchants.

We’ll cover:

Let’s dive in.

The latest global eCommerce statistics

With COVID-19 and the growing availability of digital payment systems, eCommerce is growing at record speeds around the world. Below, we’ve rounded up the top stats that reveal just how massive the eCommerce market (and the opportunity) is.

  • In 2021, the global eCommerce market is expected to reach a massive $4.89 trillion. (Shopify)
  • eCommerce revenue is expected to grow to $5.4 trillion in 2022. (Statista)
  • In 2019, 13.6% of sales were made online. In 2021, the share of retail sales online is projected to reach 19.5%. (Shopify)
  • Global retail eCommerce sales will reach $6.39 trillion in 2021, which accounts for 21.8% of total retail sales. (eMarketer)
  • 83% of shoppers made at least one online purchase between March and June 2020. (Shopify)
  • Experts predict the US eCommerce market will reach over $843 billion in 2021. (eMarketer)
  • Over half (53%) of shoppers said the pandemic has changed the way they will shop in the future. (Shopify)
  • mCommerce volume is projected to reach $488 billion in sales in 2024 and account for 44% of all e-commerce transactions. (Insider Intelligence)
  • The number of online shoppers around the globe is expected to hit 2.14 billion in 2021. In 2014, this figure was 1.32 billion. (Statista)
  • Half of all online shoppers browsed Amazon or used search engines to get inspiration or actively search for products. (Statista)
  • The global B2B eCommerce market was valued at $14.9 trillion in 2020. (Statista)


Key Shopify stats to know in 2022

Source: Backlinko

Shopify is one of the leading eCommerce platform providers for online merchants, with millions of Shopify retailers using it to sell products and deliver a seamless shopping experience online.

These numbers show how prevalent the platform is for businesses around the world.

How many Shopify stores are there in 2022?

  • There are over 3.76 million Shopify sellers. (Backlinko)
  • More than 1.7 million merchants around the world sell their products via Shopify’s platform. (Shopify)
  • Merchants from more than 175 countries use Shopify to power their online business. (Shopify)
  • 2.6 million Shopify stores are registered in the United States. (Backlinko)
  • The US, UK and Australia are the top 3 countries in the world for Shopify stores. (Backlinko)

What percentage of businesses use Shopify?

  • 15% of all online businesses around the world use Shopify. (Built With)
  • Shopify market share accounts for 29% of the total eCommerce market in the United States. (Built With)
  • In Australia, Shopify accounts for a third (33.3%) of the total eCommerce market share. (Built With)

How many Shopify users are there?

  • 457 million consumers used Shopify to purchase products online in 2020. (Shopify)
  • The number of consumers using Shopify increased 52% between 2019 and 2020. (Shopify)
  • There are more than 100 million registered Shopify users on Shop, Shopify’s mobile shopping assistant. 19 million of these are monthly active users. (Shopify)
  • The number of first-time shoppers on Shopify has increased by 45%. (Forbes)

What is the average income of a Shopify store?

  • The average revenue per customer for Shopify is $90. (Little Data)
  • Shopify stores with an average customer revenue above $313 would rank in the best 10% of all merchants. (Little Data)
  • Those with an average customer revenue under $42 would rank in the bottom 10%. (Little Data)
  • The average order value (AOV) on Shopify is $85. (Little Data)
  • Merchants with an AOV above $289 rank in the top 10% of Shopify stores. (Little Data)
  • Meanwhile, merchants with an AOV below $40 would be in the bottom 10% of all Shopify stores. (Little Data)
  • 73.3% of overall revenue on Shopify is generated from sellers in North America. (Shopify)

What percentage of Shopify stores are successful?

  • The Shopify success rate is estimated to be 10%. (Takostand)
  • Some of the biggest Shopify stores include Tesla, LVMH, Nestle, PepsiCo and Anheuser-Busch InBev. (Insider Monkey)
  • Merchants with 10-50 employees and between $1 million and $10 million dollars in revenue are most likely to use Shopify. (enlyft)
  • Brick-and-mortar stores using Shopify have replace 94% of their in-store sales with online sales. (Forbes)

Shopify usage statistics

On top of offering the ability to sell products online, Shopify offers different features to help merchants grow revenue and improve the shopping experience.

These include the Shopify App store with third-party apps and integration tools, and Shopify Plus, the company’s enterprise solution.

But how many merchants are taking advantage of Shopify’s features in 2022? We tell the story through the numbers below.

  • Over 80% of all Shopify merchants have used, or currently use, third-party integrations. (Shopify)
  • 87% of Shopify merchants use apps to run their online store. (Shopify)
  • 8,240 websites around the world use Shopify Plus. (Built With)
  • 64% of Shopify Plus merchants are in the United States and 9% are in Canada, bringing the total number of Shopify Plus customers in North America to 73%. (enlyft)
  • Retail accounts for 20% of total Shopify Plus merchants, followed by Apparel & Fashion at 13%, and Wholesale, Consumer Goods, and Computer Goods with 5% respectively. (enlyft)

Shopify total sales, traffic and revenue statistics

Billions of dollars in revenue are generated on the Shopify platform every single year.

In fact, Shopify has helped businesses make more than $314 billion in sales to date, including local start-ups, global brands, and household names.

If you want to get an idea of how big Shopify is and how consumers behave on Shopify stores, these numbers tell everything you need to know.

  • As of October 2021, Shopify’s gross merchandise volume (GMV) was $41.8 billion, an increase of 35% over Q3 2020. (Shopify)
  • Shopify generated $119.6 billion worth of transactions in 2020. (Shopify)
  • Shopify’s GMV in 2020 was almost double (96%) its GMV in 2019. (Shopify)
  • Shopify marketplace had more than 57 million visits in 6 months. (Avada)
  • There was over $698.3 million generated in revenue from Shopify Merchant Solutions in 2020. (Shopify)
  • Shopify’s revenue from its Subscription Solutions was $279.4 million in 2020, up 53% year-on-year. (Shopify)
  • 58,847 Shopify websites generate more than $100,000 in revenue. (Built With)


Shopify conversion rates:

  • The average conversion rate on Shopify is 1.9%. (Little Data)
  • Shopify recommends new store owners aim for a conversion rate between 1% and 2%. (Shopify)
  • Email has the highest Shopify conversion rate at 4.29%, followed by search (3.04%), direct (2.93%), and social (1.81%). (Shopify)

Consumer behaviour on Shopify:

  • The average Shopify user spends 3 minutes and 19 seconds browsing online stores. (Avada)
  • On average, a user will interact with a store 3.1 times per visit including online purchases. (Avada)
  • More than 62 million shoppers worldwide have purchased at least twice from the same Shopify store. (Shopify)
  • Buyers purchase 3.8 times from the same store on average. (Shopify)


Traffic trends on Shopify:

  • There were over 62.28 million visits to Shopify’s website in November 2021. (Similarweb)
  • Mobile traffic makes up 79 percent of the total traffic on Shopify. It also accounts for 69% of all orders. (Popupsmart)
  • Organic traffic accounts for the majority of traffic to Shopify. The search “Shopify” accounted for 40.92% of all traffic to the website between 2017 and 2020. (Avada)
  • 57.89% of all Shopify website visitors bounce from the website. (Similarweb)
  • Nearly a third (29.2%) of all traffic on Shopify comes from referrals. (Similarweb)


Cross border sales on Shopify:

  • Shopify merchants generated $20 billion in cross-border sales in 2020. (Shopify)
  • More than 1 in 4 (27%) of all traffic to Shopify stores came from international buyers in July 2021. (Shopify)
  • $5.8 billion in cross-border revenue generated on Shopify came from developing countries. (Shopify)


Black Friday and Cyber Monday sales on Shopify:

  • During the Black Friday and Cyber Monday weekend in 2021, Shopify stores around the world generated $6.3 billion in sales. (Shopify)
  • Global Shopify sales on Black Friday surpassed $2.9 billion in 2021. (Shopify)
  • At 12:02PM EST on Black Friday, Shopify merchants generated nearly $3.1 million in sales in a single minute. (Shopify)
  • 47 million consumers made purchases from stores powered by Shopify during Black Friday and Cyber Monday weekend. (Shopify)
  • 71% of all Black Friday and Cyber Monday sales were made on mobile devices. The remaining 29% were made on desktop. (Shopify)
  • Black Friday and Cyber Monday sales in 2021 increased 23% from the year before. (Shopify)

Growth by year

Shopify launched in 2006. Since then, the platform has gone from strength to strength and achieved phenomenal growth across all areas of its business — whether it’s the number of merchants, GMV, or number of users.

These figures capture Shopify’s meteoric rise over the past decade:

  • In 2012, Shopify had 41,000 merchants. In 2020, Shopify had 1.75 million. (Shopify)
  • In 2012, Shopify’s GMV was just $707.4 million. In Q3 2021 alone, this figure was $41.8 billion. (Shopify)
  • Shopify had just 28 million shoppers in 2014. By 2020, this number had surged to 457 million. (Shopify)
  • Revenue for Shopify Subscription Solutions was $19.2 million in 2012 and accounted for 80.98% of total revenue. In Q3 2021, Shopify subscription solutions revenue increased to $336.2 million but now accounts for just 29.91% of total revenue. (Shopify)
  • Shopify Merchant Solutions accounted for 19.02% of total revenue in 2012, and generated $4.51 million in revenue. In Q3 2021, Merchant Solutions revenue reached $787.5 million, which represents 70.08% of total revenue. (Shopify)
  • Since going public with its IPO in 2015, Shopify’s stock has grown fiftyfold. (The Motley Fool)

Other interesting Shopify statistics

  • There are more than 6,600 apps on Shopify’s App Store. (Modern Retail)
  • Shopify generated $98.8 million in monthly recurring revenue as of September 30, 2021. (Shopify)
  • Shopify is available in more than 20 languages, including Traditional Chinese, Vietnamese, and Dutch. (Shopify)
  • Shopify has more than 7,000 employees and contractors on the books. (Business Insider)
  • 26,400 Shopify partners referred a merchant to Shopify in the 12 months between 2019 and 2020. (Shopify)
  • Using 3D models on Shopify product pages has been shown to increase conversion rates by up to 250%. (Shopify)
  • At its peak, more than 10,978 transactions were processed per minute across Shopify. (Shopify Plus)
  • eCom Turbo, Booster, and Konversion are the top three best-converting Shopify themes. (IM Rhys)
  • Shopify is roughly 40% the size of Amazon Marketplace. Two years ago, this figure was just 25%. (Marketplace Pulse)
  • Shopify merchants have created 3.6 million jobs and contributed over $307 billion in global economic impact. (Shopify)

Source: Marketplace Pulse

Supercharge eCommerce sales with Shopify

The numbers say it all: Shopify is an online shopping powerhouse.

And, more importantly, it’s available to every business looking to sell their products and services online.

Whether you’re an existing brick-and-mortar store looking to make the leap online, or you have an idea brewing in the back of your mind, Shopify is one of the best platforms to help you turn that vision into a reality.

But with so much to juggle, from inventory management to sales and marketing, it can be tough to know where to start.

Enter OMG.

Our Shopify Gurus help you leverage one of the world’s largest eCommerce platforms to grow your business online. Then we’ll put your business in front of your target audience with a laser-focused game plan spanning paid ads, eCommerce SEO, social media marketing, and more.

Get started for free today by claiming your complimentary digital marketing audit worth $2,000.

About the Author

Andrew Raso

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