Top Australian content strategy SPECIALIST AGENCY

What is Content Strategy?

Discover the power of impactful content that not only attracts visitors but also transforms them into devoted brand advocates. Our team of experts develops and implements content marketing campaigns using data-driven approaches to optimize your content strategy and execution. At OMG, our unique content strategy goes beyond keyword stuffing, focusing on real people and measurable outcomes. Whether you’re aiming for top search engine rankings or a seamless website experience, our approach ensures that every word contributes to leads, sales, and lasting customer loyalty.

Omg   Number 1 Rated Agency In Australia
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70 Million

We generated more than 70 million clicks for our clients.

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$761 Million

We’ve delivered over $761 million in new revenue for our clients.

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5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

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4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

Omg   Event   Founders
Omg   Event   Andrew Raso
Omg   Event   Founders
Omg   Event   Mez Homayunfard

Over 10+Years content strategy experience in Australia

We Help Brands Harness Content Strategy to Unlock Their Full Potential.

With a team of over 200marketing experts, we specialize in crafting content strategies that drive growth for small to medium-sized businesses across Australia. Our tailored, data-driven approach helps clients stand out in a competitive market. Our reputation as one of Australia’s most trusted content strategy agencies is built on years of delivering impactful results.

Why Your Business Needs a Tailored Content Strategy for SEO

Tailored to your buyers, our content marketing experts create information-rich content that effectively guides purchasing decisions. We focus on delivering value, not just word count or keyword repetition. Success is measured by the tangible impact of the content, ensuring it resonates with your target audience. By strategically using keywords, we enhance your content marketing efforts, aligning messaging with customer intent and driving meaningful results for your business.

Increased Brand Awareness

Implementing a content marketing strategy can significantly boost your brand’s visibility. Consistently sharing valuable content resonates with your target market, embedding your brand into their daily lives and making it more familiar and relevant.

This engagement educates and entertains your audience, positioning your brand at the forefront of their minds when they are ready to make purchasing decisions. As your content gets shared and discussed across platforms, your brand’s reach expands, attracting new audiences and solidifying your presence in the market.

This organic growth is key to building a strong, recognisable brand in a crowded marketplace.

EnhancedEngagement and Trust

The connection you create with your target audience is built on a foundation of trust that grows stronger with each piece of quality and valuable content you share. Email marketing plays a crucial role in this by creating personalized, engaging content that drives conversions and fosters customer loyalty. As this trust solidifies, your audience is not just more inclined to choose your brand over others but also more likely to become vocal advocates for your products or services.

This loyalty transforms customers into brand ambassadors who share their positive experiences, extending your brand’s reach even further. This cycle of engagement, trust, and advocacy not only deepens relationships with existing customers but also attracts new ones, ultimately creating a community around your brand.

Better Lead Generation and Conversion, Including the Missing Keywords

Content is pivotal in lead generation because it harnesses the power to both captivate and enlighten potential customers. A technically sound website enhances the visibility of digital content in search engines, playing a crucial role in improving user engagement and optimizing the overall digital marketing strategy.Through strategic content creation and a well-thought-out content marketing strategy, you draw in prospects and provide them with the knowledge they need to understand your value proposition.

In marketing, differentiation remains the name of the game. If you’ve established a following, you have ears and eyes on you, making it easier to express what sets you apart. This visibility grants you the unique opportunity to articulate your competitive edge. By effectively moving your prospects through the sales funnel, you can convert leads into customers, enhancing your conversion rates.

Omg   Erika Dias

Top Position #1 for Underwear

Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.
Erika DiasSenior Enterprise SEO Consultant
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Become the Brand Everyone Loves.

Attract people for the right reasons with irresistible content. Social media marketing strategists focus on engaging target audiences through impactful content and managing influencer outreach. Watch your business gain new customers, build trust, and drive loyalty with content that’s entertaining, fresh, and incredibly valuable. We’ve helped hundreds of Australian clients generate real revenue.

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Turn Browsers into Buyers and Buyers into Brand Advocates.

Don’t settle for blog posts no one reads or a website no one visits. Early signs of success can be observed through likes and shares on social media platforms, indicating increased visibility before more substantial outcomes are realized. Create content for a real audience and nurture your future customers. How? With a content strategy built on the metrics that matter: your target audience, content trends, keywords, and more.

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Deliver a Killer ROI Every Single Time.

Craft content that brings sales straight to your online doorstep. Whether it’s a blog post or social media post, all content should be be crafted with effective copywriting and graphic design to enhance brand perception and form customer relationships. Put high-quality content at the core of your SEO, PPC, and digital marketing strategies to deliver an outstanding ROI. At OMG, if content isn’t producing visible results, it’s not doing its job.

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Content Strategy Success for Artelia

OMG - Real Results - Artelia
130%

increase in organic traffic YoY

90%

increase in keywords within positions 4 – 10

157%

increase in overall non-branded keyword visibility

50%

increase in domain authority

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How does Content Marketing actually work in 2025 and beyond?

OMG goes beyond flowery words. We use data to craft content marketing strategies built around audience insights and keyword research. We’ll show you exactly what content drives revenue, keeping you informed and your boss satisfied.

Omg   Client   Tegan Thorpe

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
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Data-Driven Content

At OMG, we harness the power of data to shape effective content strategies. Our approach is built on deep audience insights and comprehensive research, ensuring that every piece of content we create genuinely resonates with your target market. This data-driven methodology guarantees that your content not only engages but also drives meaningful results for your business.

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Your Content Marketing Partner

Strategic marketing requires a skilled team, but expertise goes beyond words. OMG offers data-driven strategies and tailored campaigns designed to drive conversions and achieve significant results. Our full suite of talented writers, videographers, and designers to bring your content plan to life. Whether it’s blog posts, service pages, infographics, or downloadable guides, we craft high-quality content that connects with your audience.

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Transparency & Results

Clear communication and measurable outcomes are at the core of our content marketing services. We work seamlessly as an extension of your team, providing regular updates on campaign performance and strategic initiatives. Our commitment to transparency ensures you’re always informed about the progress and impact of your content strategy. Additionally, we deliver detailed reports that showcase the impressive return on investment, ensuring your business sees and appreciates the value of our content marketing efforts.

We Explain How SEO Actually Works!

Content Strategy SEO Journey

Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through technical SEO, link building, and content development in subsequent months.

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Month 1

SEO Foundations

It all Starts here
  1. 1

    Defining Content Marketing Goals and Audience

    We begin by defining your content marketing goals, whether they are brand recognition, lead generation, or customer retention. Simultaneously, we will profile your target audience, understanding their preferences and pain points. This allows us to craft content that resonates and effectively addresses their needs.
  2. 2

    Content Audit for Strategy Development

    Before creating new content, we will review your current content and perform a competitor analysis to identify what is working well and spot content gaps. This analysis informs our strategy and helps us align content types with your brand.
  3. 3

    Tailored Content Calendar Development

    Our content team will create a calendar aligned with your goals and target audience, detailing when and where each piece of content will be published. This includes case studies, blog posts, and social media updates to maintain audience engagement.
  4. 4

    Creating Engaging, High-Quality Content

    Our expert copywriters will craft valuable content that captures attention and aligns with your target audience while maintaining your brand identity.
  5. 5

    Continuous Improvement Through Data Analysis

    After launch, we will monitor your content’s performance, focusing on key metrics such as traffic, engagement, and conversion rates. This data guides us in understanding what is effective and what needs adjustment. Working closely with your team, we will implement and monitor content performance, continuously optimising based on insights to improve results over time. This approach ensures your content remains impactful and sets the pace in your industry.
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BESPOKE STRATEGY DEVELOPMENT

Your Personalised Roadmap

Our team of digital experts in Australia carefully designs a bespoke content strategy in the first month, laying the groundwork for targeted implementation in the following months. This tailored approach ensures that every piece of content aligns with your business goals and engages your audience effectively, driving long-term success. By focusing on strategic content creation and optimization, we pave the way for measurable results that fuel growth and enhance brand presence across digital platforms.

MONTH 2 onwards

Agile Campaign Development

Implementation OF your Content STRATEGY roadmap
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Situational Analysis

Following the launch of your content marketing campaign, our specialists conduct a comprehensive analysis to evaluate the effectiveness of the strategy. We assess both the strengths and areas for improvement, refining our approach to ensure your business continues to engage your target audience effectively. By continually optimizing content for relevance and impact, we ensure your B2B brand stays on the path to sustained growth and success.

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SERP Landscape Analysis

We meticulously analyze the content landscape and key trends relevant to your business, providing invaluable insights that shape and enhance our content strategy. This analysis helps us understand the competitive environment in Australia’s B2B market, identifying opportunities to craft high-impact content that resonates with your target audience, improves engagement, and drives meaningful results.

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Content Audit

Our team conducts a thorough content audit of your website, ensuring that all your messaging, structure, and on-page elements are optimized for both search engines and your audience. By refining content quality and keyword usage, we enhance your website’s visibility and relevance, driving improved search engine performance and engagement for your B2B business.

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Opportunity Analysis

Through extensive keyword research and a thorough opportunity analysis, we uncover fresh pathways to boost your online presence in the Australian market. By evaluating your current performance alongside potential growth opportunities, we craft content strategies that drive meaningful expansion and help your business capture a larger share of your target audience.

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On-Page SEO Opportunities

To maximise your website’s effectiveness, we provide strategic recommendations for information architecture. This includes optimising navigation, restructuring content, and enhancing existing pages to improve site usability and user experience. Our approach ensures that your B2B audience can easily find the information they need, fostering greater engagement and conversion.

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Off-Page SEO Opportunities

We identify and capitalise on off-page content strategy opportunities through a detailed competitor gap analysis. By pinpointing areas where your content can outperform competitors, we ensure your business gains a unique advantage. This strategic approach strengthens your brand presence, amplifies content reach, and boosts your competitive edge in the Australian market.

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Driving eCommerce Growth for Our Australian SEO Clients

Organic SEO is a long-term investment, particularly for Australian eCommerce businesses. While many clients experience noticeable improvements within the first few months, sustainable success takes time. Beware of agencies that promise instant results—reputable SEO firms focus on realistic timelines, strategic optimisations, and continuous enhancements to drive long-term growth, boost sales, and increase revenue.

Book an SEO Strategy Session
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693% increase in Top 3 keywords worldwide

In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.

Jazmin GreenHead of Enterprise SEO
Omg   Erika Dias

#1 Position
for Underwear

Calvin Klein secured the top spot for its leading product category through organic search with OMG.

Erika DiasSenior Enterprise SEO Consultant
Omg   Ahkeem Sealy

900% increase in Top 3 keywords

In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.

Ahkeem SealySEO Manager

Getting Money keywords ranked using our Evidence Driven Content Optimisation Framework For Clients In Australia

We dedicate ourselves to content strategies that generate significant revenue for your business. While other agencies may focus on boosting clicks and traffic, our commitment lies in delivering content results that matter most to you—the ones that drive meaningful engagement and contribute directly to your financial success in the Australian market.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘Sugar free kombucha’ 1 9
#1 ‘mens polo shirts’ 1 9
#1 ‘roof top tent’ 1 4

How Can We Help?

Our Services

Our expert team specializes in every facet of content strategy and SEO, ensuring businesses of all sizes and industries achieve tangible, measurable results. By crafting customized, comprehensive strategies, we help your business grow through effective content, targeted keywords, and high-quality optimization techniques.

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Local SEO

Enterprise SEO

eCommerce SEO

B2B SEO

Lead Generation SEO

Link Building SEO

Our dedicated experts are ready & waiting to get started today.

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Our Clients love us

  • It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

    Marvin Christian

  • An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more.

    Anna Mitsios

  • Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

    Stephanie Reid

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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
OMG - Hyperkarting Video Thumbnail
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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Play Button

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler
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All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

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Content Strategy Success Story

NSI Nails Integrates SEO and Content Strategy to Deliver Impressive Organic Results

NSI Nails partnered with OMG to primarily improve the length of category-level content and increase the volume of quality backlinks, which would assist in ranking for more competitive keywords.

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Our dedicated experts are ready & waiting to get started today.

Madisons Felican

WE ARE Australia’s Content Strategy LEADERS

We don’t just execute content strategies we pioneer innovation.

OMG is an innovative Australian content strategy agency, consistently pushing boundaries to provide clients with cutting-edge strategies in the dynamic digital landscape. We focus on creating content that drives tangible results, helping businesses elevate their online presence.

Leaders
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Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

200 Online Digital Marketing and SEO Gurus Icon OMG
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Location DefaultOMG - Location - SydneyLocation MelbourneLocation PerthLocation Gold CoastLocation BrisbaneLocation AdelaideLocation SingaporeLocation DubaiLocation TexasLocation Cape TownLocation Serbia
Omg   Gurulytics Mobile
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What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star Australian Content Strategy Agency

Content strategies that
drive genuine business growth

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Multiply your organic website traffic

Achieve unparalleled visibility in relevant search engine results with a dedicated content strategy company that delivers honest and impactful results. Watch your business seamlessly surpass competitors and establish thriving new revenue streams through expertly designed content strategies. We’ve helped Australian businesses significantly boost their engagement and revenue by refining content strategies that resonate with their target audience and drive tangible results.

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Dominate Google search results

Ascend to the top of Google’s search rankings and excel across all major search engines with a focused content strategy. Outshine competitors by securing prime positions for relevant keywords and enhancing your local visibility. Stay ahead with a top-tier content marketing agency that implements innovative, data-driven strategies tailored to your brand, ensuring you build long-term, impactful digital presence.

Omg   Badge   Website

Partner with authentic content experts

Unlike some agencies that rely on deceptive tactics to cover up lackluster results, we prioritize full transparency in every aspect of our content strategy and execution. Whether it’s content development, keyword optimization, or audience targeting, our experts keep you informed at every step, clearly explaining the rationale behind each approach. Our content professionals are committed to delivering authentic, measurable results, continuously refining strategies to ensure your investment leads to real business growth.


Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Google Partner
Top 3% Google Ads Agencies in Australia
Microsoft Advertising
Clutch
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Pinterest
SEMRush
Shopify Partners
Tiktok

Frequently Asked Questions Content Strategy SEO

How much should a content strategy cost?

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Why is OMG the best content strategy agency?

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Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

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