First, let's look at SEO. Google is the biggest search engine in the world by far. There are 6,586,013,574 searches every day worldwide, and you can bet a good chunk of these are people looking for information related to your business. With SEO, you can optimise your website's content marketing, web design, web development, links, structure, and technical elements to appear higher for relevant keywords in organic search results. Done well, this can lead to a massive surge in qualified traffic to your website - clicks that you can then convert into customers.
Then there's pay per click services. As the name suggests, pay per click involves driving traffic to your website by paying an advertising channel every time a person clicks on your ad. There are a number of PPC marketing services out there, but the biggest one by far is Google Ads. Using Google Ads, you can bid to advertise your business at the top of search results, place banner ads across 2 million websites on the web, appear on YouTube videos, local searches, and more.
Now let's take a look at social media marketing. There are billions of users on social media platforms like Facebook, Instagram, and LinkedIn. We're not exaggerating here - literally BILLIONS. Facebook has 2.6 billion monthly active users, followed by Instagram's one billion monthly active users and LinkedIn's 774 million. If you want to reach your audience where they hang out using digital marketing, social media is the way to do it.
Another insanely effective online marketing tactic? Email marketing. Small business owners rank email marketing as the second most effective medium for brand building, and it's no surprise to see why. This tactic helps your business build up awareness with your clients and customers while simultaneously driving them to your e-Commerce website to make a purchase or enquire about your services.
Last but not least, there's content marketing. No matter which channel or tactic you choose, content marketing is the best digital tactic to use if you want to stand out from the pack. Content marketing involves creating blog posts, infographics, videos, podcasts, eBooks, and webinars that provide value to your target audience. Done well, you'll increase your company brand awareness, bring more traffic to your business website, establish trust with your customers, improve lead generation for your services, and make more sales.
The best digital marketing strategy is to pick and choose the right tactics for your audience, your business, and your goals. If you're looking to increase brand awareness, you might opt for a combination of Google Ads and display marketing, search engine optimisation, and social media marketing. On the other hand, if you're laser-focused on conversions, you might want to use retargeting ads, marketing automation, email, and social media advertising. That's the beauty of digital marketing. It's INSANELY customisable to your needs, whether you're looking to pull in more people at the top of the funnel or convert customers at the bottom of the funnel.