Digital Marketing Perth

The secret behind success? It’s certainly not cookie-cutter campaigns. What sets us apart from the rest is that we really get to know our clients. We sink our teeth into your business and understand exactly what makes you tick and where you want to be.

Then, we work as an extension to your marketing team (if you have one) as the dedicated digital marketing consultants you’ve always wanted. And at every step, we use evidence to fuel the smartest decisions and refine the best results.

Need proof? Take a look at what our clients have to say: 450+ reviews rating us at 4.9+/5 on average. That makes us the best-rated online marketing agency in Australia, not to mention Perth! So, if you want to work with an award-winning digital team with a proven track record, talk to us and find out how we can grow your business.

Keywords are a pillar of search engine marketing, AKA SEO and paid search. So how do you determine which ones to use? Start by using Google Keyword Planner to find keyword ideas. The free tool is designed to help you target paid search ads, but it’s a great ideas generator. Simply enter a search term relevant to your business to see related terms.

Look for keywords with higher search volumes – this will show you the keyword trends that your audience is searching. Just beware that the higher the search volume, the more competition your face for that keyword.

There are lots of other tools you can use too, like SEMrush, KWfinder and Google Trends. Once you have a shortlist, we highly recommend you do a Google search on the keywords to see what your competitors are doing. Test using Google Ads first before you start targeting the keyword with SEO. A small campaign will show you how much traffic the keyword generates.

Done right, digital marketing campaigns deliver spectacular results in terms of high-converting leads and business growth. So, what are the ingredients to an effective campaign? First, you need a clear marketing strategy. Document your strategy to get a clear view of the steps you’ll take to get to your goals.

Look at what channels are the most appropriate for your business, rather than trying to do everything. Another key to an effective digital marketing strategy? Testing. Data is the biggest source of truth for your digital marketing efforts. You should be constantly testing new ideas to optimise your website, paid ads, landing pages, keywords and more. Finally, bring your channels together. If you use channels in isolation, you will never unlock their full advantages. From SEO services to website design, display advertising, video marketing, email and more – integrating your channels will generate a killer ROI.

The bottom line is you can’t build a website and expect customers to come running. You need to invest in digital marketing to attract the right traffic to your website – people who are looking for what you have to offer. Any agency will tell you that the fastest way to get traffic to your website is pay-per-click advertising. This is where you pay the online platform every time someone clicks on your ad.

A great example of PPC is paid search on Google Adwords. The best part about PPC is that it catches consumers right at the moment they’re looking for you. But there’s a catch. PPC will get you fast traffic BUT you still need long-term tactics like search engine optimisation. Fast traffic is good, but you should be aiming for a continuous, reliable stream of the right people who invest in your brand and are more likely to convert. That’s why you should never invest in PPC alone. The best digital marketing strategies leverage a wide range of channels, including SEO and social media marketing, and play to their strengths to get long term outstanding results.

If you want tangible results, you need to partner with the best digital marketing agency Perth has to offer. That means finding an agency with a proven track record of success, a transparent approach and data-driven methodology.

Narrow down your options with a few important questions. Ask your prospective agency about previous campaigns. Dig deeper to find out how they got the results. The right digital marketing agency won’t hide their tactics – if they do, they probably have something to hide. There are no skeletons in our closet. We’re happy to break down each winning digital marketing strategy so you can see how we achieved stellar results using proven, honest tactics. Best of all, you’ll understand how we can help your business soar too.

That completely depends on your business. Online advertising is a powerful digital marketing strategy, but only if you target your strategy to make sure you’re not wasting money on audiences who aren’t interested in your products – and probably never will be. That’s why you need to be crystal clear on your goals and your target audience before you start designing and developing your ads. What do you want your target audience to do when they see the ad? What’s the end goal – more sales, more downloads, more email subscribers? Once these are clear, spend some time getting to know the platforms. For example, Google AdWords is the obvious choice for lots of Perth businesses because it is proven to deliver a great return on investment.

Another important step for effective online advertising is tracking. You need to see how each of your ads is performing, otherwise you won’t be able to test and optimise your campaigns for the ultimate conversion rate. Small adjustments can make the biggest difference to your conversion rate – which is where A/B testing comes in.You might be surprised at the difference some tiny changes can make.

Another key element to effective advertising? A clear, strong call to action. How will you get people to your landing page? Once they are on your landing page, how do you convert them into a customer or lead? Think about your CTA carefully, because it’s the whole difference between a conversion and wasted budget.As you can see, there’s a lot that goes into effective advertising – and that’s before we talk about messaging, copy, images and targeting! Our advice? Call our experts.