That’s a good question. We know that online marketing is complex. There are a ton of tactics out there, from social media to SEO, and it can be hard for Melbourne-based businesses to know where to start. The fact is, there are heaps of elements that lead to online marketing success. We’re talking about website design and development, social media marketing, landing pages, paid search and SEO to mention just a few. So you can’t just tweak a few things here and there, cross your fingers and hope for the best.
It all begins with the marketing funnel. Every customer goes through a journey, from the moment they first discover your brand to when they learn more about it, enquire about your business, and sign on the dotted line or make a purchase. Savvy digital marketing agencies and companies optimise every part of their strategy development to ensure their marketing campaigns and channels speak to customers at each stage of the funnel. For example, your audience in Australia might first come across your logo and business using a Google search, which means your SEO strategy should be focused on content marketing and generic top-of-funnel keywords to build brand awareness. Then they might hop onto your social media to learn more about your product or service, before contacting you by phone, email or dropping into your store. When you serve up the right message to them at the right time, you’ll see an uplift in traffic, customers, and sales performance.
Another key to improving your digital? You need to delve into the data. This isn’t like putting your logo on a billboard and hoping people see it. The beauty of digital is that you can track your performance across every channel, from your web traffic to search engine marketing, social media engagement, and leads from your website. What’s going on with your digital marketing right now? What’s working? What’s not? How can you build your company online presence to generate more organic traffic and improve your conversion rate? Where are the opportunities for growth, and what’s holding you back? Only by knowing the answers to these questions can you find out where to improve.
Here’s the important part: you can’t go on hunches and guesswork. Even if you think you know what needs changing, use real data to prove it. That’s what evidence-based digital marketing services are all about. Using the evidence to inform your online marketing strategy.
Now, you could go about all of this yourself. You could spend days, weeks, months, or years learning about best practice digital marketing campaigns and solutions – in which time, your competitors will have gained momentum, put their logo on more websites, and captured even more market share. Or you could partner with people who know precisely what they are doing and have a proven track record for success, like an award-winning digital marketing agency in Melbourne, Australia. With the right digital marketing agency, Melbourne-based customers will come flocking to your website and store, and your phone will be ringing off the hook. Ready to bring in floods of traffic, leads and sales? Contact OMG today to claim your free $2000 audit, and find out why we’re the best-rated digital marketing company in Melbourne, Australia.