Digital marketing. Two words, one MASSIVE topic that can achieve revenue-shifting results for your business. Digital marketing involves using various channels and tactics to reach your target audience online. Done well, it’s a powerful and precise way to connect online with the people who matter most (your potential customers) and ultimately get them to make a purchase or sign on the dotted line.
Why is this so important?
Your customers spend a LOT of time online. 6 hours and 13 minutes every day, in fact. And during this time, there are countless opportunities for them to come across your business. Let’s take the 63,000 search queries typed into Google every second, which includes queries for products, services and online shopping. Or the 2.6 billion monthly users on Facebook and 1 billion monthly users on Instagram who scroll through the platform for hours on end every day. Or the 774 million+ professionals that use LinkedIn for their career. That’s a ton of people, just waiting to discover your products and services. But you can’t reach them unless you’re online too. That’s where digital marketing comes in.
Want to appear on the first page for relevant search terms that your customers are searching for in Google, like “local cafe near me” or “best computer shop in Brisbane”? You’re thinking on the right track. See, 75% of people never click past the first page of search engine results. But here’s the thing. There are millions of websites online, all of which are competing for the top 10 positions on Google. If you want to outrank them and come out on top, we highly recommend search engine optimisation, or SEO. SEO involves optimising your website’s on-page, off-page, and technical elements for search engines like Google. With SEO, you’ll improve your ranking for keywords related to your product or business, which translates to more brand visibility, more traffic, more leads, and more sales.
Another way to get to the top of search engines? PPC marketing strategies. With PPC, you pay every time your target audience clicks on your ad. The most popular PPC advertising platform is Google Ads, which allows you to advertise your business at the top of search engine results. Other avenues for PPC advertising include display advertising across 2 million websites using the Google Display Network, YouTube Advertising on the world’s biggest video platform, Google Shopping Ads, local search ads, Gmail ads, or even retargeting ads that are shown to people who have previously engaged with your website or company.
Then there are social media marketing solutions. Brisbanites use social media every day to connect with friends, family and brands online. If you want your business to appear on your audience’s newsfeed, social media advertising is the way to do it. The best part about these platforms is that you can run digital marketing campaigns with laser-focused targeting. Want to only reach customers who are female, living in Southbank and aged between 25 and 34? With social media, you can do it – and achieve insane ROAS as a result.
Don’t forget about email marketing campaigns either. The number of global email users is set to reach 4.48 billion by 2024, and email has been ranked by small businesses as the second most effective medium for building brand awareness. From promotional emails to brand marketing campaigns, email is a great way to reach your database with a highly personalised message that converts quality leads or encourages them to make a purchase.
Lastly, let’s talk content marketing. This is a MUST for every Brisbane-based business. Content marketing underpins ALL your digital advertising tactics: it helps you improve your organic ranking on search engines, encourages people to click on your Google Ads or social media ads, and builds trust between your business and your audience. Content marketing comes in a number of forms, but the most popular are blog posts, news articles, infographics, videos, podcasts, eBooks, and white papers.
And that’s just the tip of the iceberg. There are a number of other web marketing tactics, including web design, web development, conversion rate optimisation, graphic design, marketing automation, influencer marketing, and more.
We know – it’s a lot for any business to manage. That’s why more and more Brisbane companies are turning to a full-service digital marketing agency like OMG for help. A digital marketing company can help you pinpoint the best channels to grow your business website and build hyper-focused digital marketing campaigns that bring in floods of new visitors to your website. Ready to learn more? Fill out the form below to claim your FREE audit worth $2,000. No catch, no strings attached. Just real revenue results.