Instagram Ads That Turn Attention Into Action
- Your customers are already scrolling Instagram, the question is whether they notice you and take action.
- Get Instagram Ads with creative, targeting and tracking built around measurable outcomes.
- Turn attention into the next step that actually matters.
Get Your Instagram Ads Strategy
Free audit & strategy valued at $4,000
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Koorong
Been working with OMG for SEM and Social, and our business has seen measurable growth across social media and PPC.
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NZ Health Food Company
The Online Marketing Gurus have been providing our business with Social Media Advertising resulting in a big increase in sales.
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Calvin Klein
I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented.
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Tea Drop
Elodie our AM is lovely to work with. Great service and we have seen a significant improvement through our PPC.
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Snotty Noses
My e-commerce business has been working with OMG for 12 months. They have coordinated PPC, social ads and SEO organic reach.
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Bulk Nutrients
We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with on PPC.
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T.C Boxes
We have been using OMG for almost 12 months now and we couldn’t be happier with their service. Not only do they execute your marketing plans and schedules above and beyond your expectations, but my team at OMG are always showing initiative with new ideas and up and coming changes across all platforms.
Social Media Creatives That Convert
What We Do
Instagram Ads Managed Around Creative,
Targeting and Results
Instagram Ads can help businesses reach visually engaged audiences through Reels, Stories and Feed placements, all managed through Meta Ads Manager.
We build campaigns with clear audience strategy, stronger creative testing, clean tracking and budget decisions tied to performance.
Creative That Stops the Scroll
We shape ad creative around the problem, offer and audience. Reels, Stories and Feed placements all behave differently, so your message needs to suit the format, not just fill the space.
Audience Targeting Built Around Intent
We build campaigns around the people most likely to engage, visit, enquire or buy. That means tighter audience logic, smart exclusions and retargeting paths that keep interested users moving.
Campaign Strategy Across the Funnel
Instagram can do more than build awareness. We structure campaigns to support discovery, consideration, remarketing and conversion, so each ad has a clear job.
Testing That Finds What Works
Creative fatigue happens quickly on Instagram. We test angles, formats, audiences, placements and offers so the campaign keeps learning instead of relying on one idea for too long.
Tracking That Connects Ads to Outcomes
We help set up and review tracking so performance is measured against actions that matter, including website visits, customer conversations, leads, purchases, CPA, ROAS and revenue where data allows.
Reporting Without the Guesswork
Gurulytics gives you a clearer view of spend, conversions and ROI, so you can see what changed, what worked and what needs attention next. No waiting for a generic report to find out where the budget went.
Want to know which paid social channel
deserves your next dollar?
Case Studies
Instagram Ads Results Should Be Measured in Action, Not Attention
Good paid media case studies do not hide behind reach and engagement. They show what changed, what it returned and why the strategy worked. See how OMG helps Australian businesses turn Instagram Ads into clearer, more measurable growth.
How Cachia Used a Paid Social Strategy To Skyrocket ROAS During Busy Sales Periods
Cachia is a sleep and loungewear company, defined as fun, fresh, affordable, and comfy. Founded in 2017 by media personality Sophie Cachia and entrepreneur Leah Betts, they launched into a Facebook and Instagram Ads campaign with Online Marketing Gurus in October 2021 with the goal to boost Return On Ad Spend (ROAS) during competitive sales…
22:1
ROI for paid social
185%
increase in paid social revenue
More Paid Social Case Studies
12:1
Medik8, a B Corp certified British dermatological skincare brand, partnered with Online Marketing Gurus to scale revenue across digital advertising channels. Through ongoing testing, audience refinement, creative learnings, and full-funnel optimisation, OMG helped Medik8 deliver strong month-on-month performance and significant year-on-year growth through Meta Ads.
Medik8
Beauty & Wellness
15:1
NSI Nails is a wholesale nail supplier in Australia. Largely known for their classy acrylics range appealing to both at-home nail artists and professional nail techs. Since the 1950s, NSI has manufactured high quality monomers, polymers and other enhancement products for the nail industry.
NSI Nails
Beauty & Wellness
151%
Since partnering with OMG, O Cosmedics has strengthened its digital presence through an integrated SEO, PPC, and Social strategy. By improving site performance, expanding content, and building authority, OMG helped O Cosmedics achieve stronger visibility, traffic, and conversions.
O Cosmedics
Beauty & Wellness
40:1
Carla Zampatti is one of Australia’s most recognised fashion houses, with more than five decades of design heritage and a reputation for premium womenswear and occasion dressing. That strong brand equity was already translating into highly efficient performance on Meta, giving us a clear challenge for the next stage of growth: increase purchase volume while…
Carla Zampatti
Retail & E-Commerce
40%
Sage and Paije is a fashion and apparel brand, known as Mermaid Off Duty in the US market. The brand operates across four regions: Australia (its home and primary market), New Zealand, the UK, and the US, with paid social advertising as a core part of how it reaches and converts customers in each.
Sage + Paije
Retail & E-Commerce
16.8M
A high-impact paid social campaign delivered exceptional reach and engagement at a significantly below-benchmark CPM. Through efficient media buying, landing page optimisation, and creative testing, the campaign successfully drove strong upper- and mid-funnel performance, generating consistent student leads at scale while informing clear optimisation pathways for future always-on activity.
Unleashed Travel Pty
Education
Instagram Ads Strategy for Businesses at Every Stage
Ecommerce, fashion, food and beverage, financial services, real estate, healthcare, professional services.
We have managed social media campaigns across every major category in Australia. When we build your strategy,
we draw on benchmarks from campaigns already run in your market.
In The Last 12-Months We Delivered Our Paid Social Clients
72M+
website visitors
46M+
tracked conversions
$278M+
tracked revenue
How It Works
From First Call to Smarter
Instagram Ads Spend
No black box. No vague deliverables. Here’s exactly what happens when you reach out,
from day one to measurable revenue growth.
We look at your current paid media setup, audience, offer and whether Instagram Ads makes commercial sense for your goals.
Before spend moves, we make sure conversions are being measured properly. Poor tracking leads to poor decisions.
We define audiences, campaign objectives, placements, creative direction, budget and conversion goals.
Reels, Stories, Feed, retargeting or conversion campaigns. Every campaign is built around audience fit and measurable outcomes.
We go live with clear budgets, audience checks, creative tests and performance benchmarks from day one.
The first results show us which audiences, placements and creative angles are getting traction.
Weak audiences, tired creative and underperforming placements get reviewed before they drain spend.
We adjust creative, copy, audiences, placements, bids and landing pages based on what is producing value.
Gurulytics gives you a clear view of spend, conversions, CPA, ROAS and revenue without waiting for a generic report.
Scale the audience, refresh the creative, adjust the offer or rebuild the campaign. You get a clear recommendation based on performance.
*Timelines may vary depending on your industry, campaign scope, tracking setup, account history, approval requirements and available performance data.
Why Choose Us?
What Makes OMG Different From
Other Instagram Ads Agencies
Instagram Ads should not be treated like a creative guessing game. It needs strategy, testing, tracking and people who know how to turn attention into action.
We Partner with the Best
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Meta Premier Partner
Top 3% Meta Agency
Partner -
Pinterest Premier Partner
Top 3% Pinterest Agency
Partner -
Tiktok Premier Partner
Top 3% Tiktok Agency
Partner -
LinkedIn Premier Partner
LinkedIn Marketing Agency
Partner
Three Things Our Competitors Can’t Replicate
Gurulytics: Real-Time Reporting
You should not have to wait until the end of the month to know where your budget went. Gurulytics gives you a clearer view of spend, conversions, CPA, ROAS and revenue, so every decision is easier to understand.
14 Years of Paid Media Data
We have managed thousands of campaigns across search, social and performance media. That pattern library helps us spot wasted spend faster, test smarter and avoid the expensive mistakes other agencies are still learning from.
Instagram Ads Specialists, Not Boosted Post Generalists
Instagram Ads need more than good-looking creative and occasional campaign checks. Our PPC specialists manage audiences, placements, creative testing, tracking and optimisation with commercial outcomes in mind.
Meet the Social Team
Instagram Ads Experts Who Know What Makes People Act
Your Instagram Ads account is supported by specialists who understand paid social, creative performance, reporting and optimisation. You get a team that explains the work clearly and keeps every decision tied to measurable outcomes.
Built by PPC Specialists, Backed by Serious Scale
Your Instagram Ads account is supported by specialists who understand paid social, creative performance, reporting and optimisation. You get a team that explains the work clearly and keeps every decision tied to measurable outcomes.
David Moorcroft
Head of Paid
Sophie Chugg
Account Director Paid Media
Mitch Dollan
Paid Social Director
14+ years
of paid media experience
1,000+
clients supported across Australia and beyond
10,000+
campaigns managed by our specialist teams
Client Testimonials
What OMG Social Media Ads Clients Actually Say
Here is what clients say after they can finally see what their social spend is producing.
High-Performance Instagram Ads Built for Businesses Across Australia
Whether you’re a local service business in Sydney or a national brand scaling out of Melbourne, we run paid campaigns that drive qualified leads, sales and revenue across every Australian market.
- Adelaide
- Australia
- Brisbane
- Canberra
- Darwin
- Gold Coast
- Hobart
- International
- Melbourne
- Perth
- Sydney
Questions Frequently Asked About
Instagram Ads
Want to learn more? Here are some of the most common questions we hear day to day.
Instagram Ads are paid placements that appear across Instagram formats such as Reels, Stories and Feed. They can help brands reach relevant audiences, promote products or services, drive website visits, generate enquiries and support retargeting. A strong Instagram advertising agency should build campaigns around business outcomes, not just views or likes.
Instagram Ads are created and managed through Meta Ads Manager. You choose an objective, define your audience, set a budget, upload creative, select placements and optimise based on performance. A good Instagram marketing agency will also test creative, review tracking and adjust the campaign after launch.
Yes, they can, if the audience, offer and tracking are right. Small businesses often use Instagram Ads to build local awareness, promote products, drive enquiries or retarget people who have already shown interest. Our Instagram advertising services focus on making the spend accountable, not just getting more people to see the ad.
Instagram Ads can run across Reels, Stories, Feed and other supported Meta placements. Campaigns can be built for awareness, engagement, traffic, leads, sales, app promotion and retargeting. The right Instagram Ads agency will choose formats based on what you need the campaign to do, not what looks best in a mock-up.
Instagram Ads are managed through Meta Ads Manager, the same platform used for Facebook Ads. This lets advertisers manage budgets, audiences, creative, placements, testing and reporting in one place. A proper Instagram Ads service should understand how Instagram works within the wider Meta ecosystem.
Track reach, impressions, frequency, click-through rate, cost per click, engagement, website visits, leads, purchases, cost per acquisition, ROAS and revenue where data allows. Strong Instagram ad agency services should also look beyond platform metrics and show whether the campaign is creating real business value.
Instagram Ads can use Meta’s audience tools to target by signals such as location, age, gender, interests, behaviours, engagement history and customer lists, depending on the campaign setup. A trusted Instagram Ads agency will use targeting to narrow spend towards the people most likely to act while still leaving enough room to test and learn.
Boosting a post is a simplified way to promote existing content. Running an Instagram ad through Meta Ads Manager gives you more control over objectives, audiences, placements, creative testing, tracking and optimisation. If performance matters, it usually makes sense to hire an Instagram Ads agency rather than rely on boosted posts alone.
We review what is holding it back: targeting, creative, offer, landing page, tracking, budget, audience quality or conversion path. Then we decide whether to refine, test, pause or rebuild. Not every campaign should be scaled. The job is to protect your spend and move budget towards what has a clearer path to return.
Find Out What Instagram Ads Could Return
Your free strategy session gives you a clearer view of where Instagram Ads fits, what your paid media may be missing and what needs to happen before you scale. No guesswork. Just a clearer next step from people who manage paid media every day.
No cost, no commitment.
