Case Studies

Lasoo is an Australian platform that helps shoppers discover, compare and buy the best retail specials, offering over 3,000 SKUs across categories including groceries, fashion, electronics, health and pets. With such a broad and diverse product range catering to different audiences and shopping intents, Lasoo needed a channel that could support high-volume, visually-driven discovery at…

Psychwire sells premium, clinically rigorous psychology training to a global profession, and by late 2025 it had hit a ceiling. Growth had leaned on the personal reputation of its marquee Australian trainers, and that equity simply did not carry into North America, where the names meant little. The team believed real demand existed in Europe…

Victoria’s Basement had a large product feed of more than 11,000 products and a client preference for bespoke static ads that mirrored weekly EDM and organic social promotions. We proved that an algorithm-led catalog campaign could outperform a high-touch static approach.

ONA Coffee, a premium specialty coffee brand, relied heavily on paid channels and needed organic search to become a stronger, scalable revenue driver. The campaign operated on a tight monthly budget.

1001 Optometry is a premier independent optometry and eye care retailer based in Australia. Providing comprehensive, professional optometry services and an expansive collection of prescription eyewear and sunglasses, the brand focuses on delivering top-tier health solutions alongside designer fashion products.

Byron Jerky is a Byron Bay-born beef jerky brand loved for its clean ingredients and its “real beef, real jerky, real chew” promise. Beloved as a local favourite, the brand partnered with OMG to expand nationally without losing the local soul that built its following in the first place.