It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!
Marvin Christian
SEO SPECIALIST AGENCY
What is Local SEO?
Local SEO is all about location, location, location. It’s a way to get your products and services in front of your target audience in a specific geographic area. It entails all the nuts and bolts of usual SEO – content, on-page optimisation, keyword research, link building – just with a local focus.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761M in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.
Why your business needs Local SEO
Ignite local buzz and outshine competitors by leveraging the power of Local SEO – our geo-focused strategy ensures your business takes center stage in regional searches, driving real customers through your doors.
Unrivalled Localised Strategic Expertise for Community Dominance
Standing out within a local market is made easy with a tailored Local SEO campaign by the talented team at OMG. No other agency understands the unique essence of Local SEO, from geographical requirements to the importance of maintaining community engagement.
Our team of digital marketing specialists hones in on the six key SEO pillars: content creation, on and off-page optimisation, keyword research, technical SEO and link-building, all through a Local SEO microscope.
Our Local SEO strategies are designed to deliver meaningful results, transforming your business into a solidified community landmark.
Data-Driven, Community-Centric Local SEO Mastery for Unmatched Influence
Our Local SEO services are rooted in a solid, data-driven approach focusing on your unique community and search environment. We harness the power of detailed analytics and adapt our strategies to the optimisation needs of your local area, ensuring every decision is based on concrete data and aimed at real-world impact. Some of the tactics that have helped businesses like yours thrive within the local community include optimising your Google My Business listing and securing top-tier local citations. By blending essential local strategies with cutting-edge techniques, our experts have the power to implement Local SEO solutions that not only achieve but sustain superior results, allowing your business to claim its rightful spot as a frontrunner in the local digital marketplace.
Comprehensive, Bespoke Local SEO for Local Market Leadership
OMG is known for its Local SEO services. We concentrate on offering a data-driven and customised approach to all our clients, prioritising key initiatives like optimising your Google My Business listing, engaging in detailed local market research and developing area-specific keyword strategies. We’ve helped thousands of small businesses conquer their local markets, increasing their visibility through tactics like optimising directory listings, boosting social media engagement and maintaining consistent representation across local online platforms.
Local SEO is not a set-and-forget marketing tool. It demands maintenance and agility. Our digital marketing Gurus are unstoppable in fostering long-term growth and success for small businesses within the community, cementing brands across various industries as market leaders.
693% increase in top 3 keywords worldwide
Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
Top Position #1 for Underwear
Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in keywords top 3 positions
Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.
Ahkeem SealySEO Manager
45 x ROAS on Paid Search
Within 6 months, a leading skincare brand saw incredible results to grow their online presence.
Ed JonesHead of Paid Search
Signals in local intent
Search engines look for signals in local content, links, social profile pages and profile listings to provide the most relevant local results to the searcher.
Google My Business
Local searches are often highly relevant. Either they focus on a town or city, or things like product availability, opening hours and directions.
Local search citations
Another factor that’s important for Local SEO is citations. This is your name, address and phone number (known as NAP) on other online listings.
Customer Reviews
Reviews are also essential for Local SEO. Just make sure they’re good reviews! Send people who have a good experience with your brand to your Google My Business listing. Encourage and incentivise reviews where you can.
Quality link building
One of the strongest ranking factors boils down to how trustworthy your website appears to Google. If lots of other trustworthy websites are talking about you and linking to you, that’s a surefire sign of credibility which is crucial for boosting you up the ranks.
Keyword research
SEO is all about connecting with ready-to-buy customers where they are: at the top of the Google results! That means aligning every page of your website with the exact phrases they’re searching for on Google every day, so your brand has every chance to appear #1.
SEO success for Jim’s Cleaning
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
227%
increase in organic traffic YoY
2330%
increase in organic goal completions in AUS
95%
increase in non-branded organic clicks in NZ
32 to 46
increase in domain authority in AUS
How does Local SEO actually work in 2024 and beyond?
With Google’s constant updates and algorithm changes our Gurus constantly cover these 3 key areas
Strategic Expertise and Business Goal Alignment
Our Local SEO services go beyond simply keywords and links to get you to top ranks on Google. We adopt a personalised approach with our Local SEO strategies, understanding the unique needs of your business to craft a bespoke SEO campaign that aligns with your marketing goals.
Evidence-Based and Innovative Methodology
What sets our Local SEO services apart is our commitment to data and research. We don’t merely follow market trends; instead, we merge data-driven insights with an innovative methodology, ensuring every facet of your Local SEO campaign is underpinned by robust evidence and industry-leading tools.
Comprehensive and Adaptive Improvement
Every Local SEO campaign developed by our digital marketing experts begins with a comprehensive deep dive into where your business stands online. From market research to keyword mapping and strategic link building, our experts evaluate what your site does well and where we can implement continuous improvement.
Local SEO Optimisation Journey
Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.
Month 1
SEO Foundations
It all Starts here
-
1
Understanding Your Local Market for SEO Success
Our local SEO services begin with a deep dive into your local market and competitors. We analyse their content and backlink strategies to uncover the most effective tactics used by successful local businesses. This allows us to tailor an SEO strategy specific to your area, targeting opportunities that resonate with your local audience and drive results. -
2
Local Keyword Targeting for Growth
We go beyond generic keywords. We meticulously assess your website and conduct in-depth research to identify local search terms with high volume and relevance. This ensures your website attracts local customers actively searching for the products or services you offer. -
3
Technical SEO Audit with a Local Focus
We don’t just focus on content. Our in-depth audit identifies technical issues impacting your local ranking. We optimise for local search queries, ensure mobile-friendliness, and fix technical problems. We’ll also fine-tune your site structure to enhance local search visibility. -
4
Local Content Development and Community Engagement
We don’t just write content, we build communities. Our ripper copywriters create SEO content that targets your local audience’s needs and interests. This could be anything from local blog posts to community pages, all optimised to make you the trusted local expert. We turn your website into the go-to resource for your area, building strong connections and loyal customers. -
5
Strategic Local Backlink Acquisition and Online Reputation Management
Strong local backlinks are key to SEO success. We focus on getting high-quality links from relevant websites in your area. This boosts your local authority and helps you rank higher in Google My Business (GMB) searches, all while following Google’s guidelines.
BESPOKE STRATEGY DEVELOPMENT
Your Personalised Roadmap
Our digital experts meticulously craft a personalised roadmap during the first month, setting the stage for targeted implementation strategies in the second month and beyond.
MONTH 2 onwards
Agile Campaign Development
ImplementATION OF your SEO STRATEGY roadmap
Situational Analysis
Following the initiation of your SEO campaign, our consultants conduct a situational analysis, evaluating your progress which summarises both the successful and underperforming aspects of our current strategy.
SERP Landscape Analysis
We’ll analyse which SERP features frequently appear for our target keywords, a vital factor for the remainder of our strategy sections.
Technical Audit
We conduct a full intensive SEO technical audit of the current site, identifying optimisations that should take place to help Google reach, understand, and index your content more effectively.
Opportunity Analysis
We’ll hunt for opportunities to further boost your online presence. This involves an intensive keyword research document and comprehensive opportunity analysis to compare our current performance with potential achievements.
On-Page Opportunities
To maximise your website’s value, we offer information architecture recommendations, which may involve a complete navigation restructure or adding or combining certain pages to enhance site structure.
Off-Page Opportunities
We’ll also delve into off-page opportunities, commencing with a competitor gap analysis to pinpoint areas where we can enhance our efforts in comparison to your competition.
Achieving SEO success for our clients
SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.
693% increase in top 3 keywords worldwide
Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
Top Position #1 for Underwear
Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in keywords top 3 positions
Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.
Ahkeem SealySEO Manager
45 x ROAS on Paid Search
Within 6 months, a leading skincare brand saw incredible results to grow their online presence.
Ed JonesHead of Paid Search
Money keywords ranked using our Evidence Driven Framework
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘mens polo shirts’ | 1 | 9 | view case study |
 |
#4 ‘holiday rentals hunter valley’ | 2 | 61 | view case study |
 |
#1 ‘roof top tent’ | 1 | 4 | view case study |
 |
92 ‘best buffet in sydney’ | 8 | 100 | view case study |
 |
350,000 ‘womens dresses Sydney’ | 4 | 67 | view case study |
How Can We Help?
Our SEO Services
Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.
Local SEO
Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!
Enterprise SEO
Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.
eCommerce SEO
Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.
Lead Generation SEO
SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.
B2B SEO
Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.
Content Strategy SEO
An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.
Content Marketing SEO
Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.
Link Building SEO
Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.
Our dedicated experts are ready & waiting to get started today.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star SEO Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
Multiply your organic website visitors
Gain maximum exposure on relevant search engine results with an SEO company that never pulls their punches.
Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed SEO campaigns.
We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their SEO strategy with our services.
Dominate Google search results
Rise to the top of Google’s search results and all the other search engines.
Crush the competition with multiple first page search rankings on relevant search terms and local directory listings.
Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.
Partner with genuine SEO experts
While some SEO companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going.
Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done.
Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$1.3m
Client Retention
98%
Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.
- Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
- No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
- With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
- With vast experience across hundreds of industries for both big and small across brands
- Begin with a free audit and strategy session. We pride ourselves on 100% transparency.
Why not another Agency? Worse results, less experience, outdated practices.
- Agencies regularly use cookie cutter strategies that don’t live up to expectations.
- Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
- Limited experience & service lines available on teams that work separately.
- Less experience and knowledge of how to navigate different industries and verticals.
- Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions about Local SEO
What is Local SEO, and how is it different from regular SEO?
Local SEO is a strategy that optimises your online presence to attract customers from local searches relevant to your location. It involves targeting geo-specific keywords and optimising local listings like Google My Business to ensure your business appears in local search results. This approach differs from regular SEO, which aims to reach a broader, often global audience without focusing on geographic specifics. Local SEO is essential for businesses in the service industry, as it allows them to connect with customers in their vicinity.
How do you optimise my business for Local SEO?
Our Local SEO experts focus on developing several key strategies for businesses looking to invest in this kind of SEO. We ensure your Google My Business profile is complete and accurate, providing essential information like your business name, address, phone number and operating hours. Our team will work to optimise your website content with local keywords relevant to your area and services and build local backlinks from reputable sites within your community to improve your site’s local authority.
Why is Local SEO important for small businesses?
Local SEO is incredibly important for small businesses serving specific geographic areas as it optimises their online presence for local search results. This targeted approach ensures that when nearby customers search for products or services, your business appears prominently, enticing customers to choose you over competitors. This can be a game-changer for small businesses looking to stand out in their local market.
How long does it take to see results from Local SEO efforts?
Results from Local SEO efforts can generally show within a few months, but the exact timeline can vary depending on factors such as the competitiveness of your local market and the current state of your online presence. In areas with high competition, seeing significant movement in local search rankings might take longer. Similarly, the process may take a while if your website requires considerable optimization.
