PPC SPECIALIST AGENCY

How do Microsoft Ads work?

Microsoft Ads, now known as Microsoft Advertising, is similar to Google Ads in both ad structure and purpose. Like Google Ads, Microsoft Ads uses a pay-per-click (PPC) model which relies on keywords and auctions.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

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With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Why your business needs
 Microsoft Ads

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Targeting and customisation

Yes, Microsoft can bring in the leads. But you’ve got to do it right. Simply importing your Adwords account into Microsoft (like some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing.

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Super-sharp campaigns

Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. We’re then able to zero in on the keywords that consistently result in sales.

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Gather insights and data

Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spend, demographics and more.

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Skyrocket Return on Ad Spend for Workscene

OMG - Real Results - Workscene Stats
12:1

ROAS for PPC Ads

100%

increase in paid social revenue YoY

47:1

ROAS for Smart Shopping PPC Campaign

$235K+

revenue generated from Social Ads

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Customised PPC strategies for success

Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.

483%

Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments

320%

Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown

483%

Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Lauren Jenkins – Zenith Payments

Personalised strategy

Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviours, and emotional triggers that lead to decision-making.

Active management

Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse, and adjust your campaign to get results.

Detailed reporting

Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as the number of impressions, the number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.

We Explain How PPC Actually Works!

Let’s Grow Together

Evidence Driven Systems For Your Optimal Conversion.

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Our Approach for Your Results

When every click comes at a price, optimising the number of clicks that turn into sales is crucial.

It all Starts here
  1. 1

    Effective Microsoft Ads Management

    Maximise your advertising campaigns with our strategic Microsoft Ads management. We tailor ad campaigns to resonate on Bing search and beyond, meticulously managing every aspect for maximum visibility and engagement.
  2. 2

    Actionable Insights

    Leverage our comprehensive data analysis tools to gain valuable insights into your audience’s behaviour and preferences. We continuously monitor and analyse performance metrics to identify trends and opportunities for improvement, refining your Microsoft Ads strategy for better results and higher ROI.
  3. 3

    Optimisation

    Stay ahead of the competition with our relentless focus on optimisation. Our team continuously fine-tunes your Microsoft Ads campaigns to deliver the best results, employing advanced techniques like bid adjustments and ad scheduling to maximise performance and stretch your advertising dollars further.
  4. 4

    Planning & Testing

    Effective advertising requires careful planning and meticulous testing. We take a systematic approach to planning your Microsoft Ads campaigns, ensuring each element is carefully crafted to achieve your objectives. Through rigorous A/B testing and experimentation, we refine your ads for maximum impact, driving higher click-through rates and conversions.
  5. 5

    Targeting

    Reach the right audience at the right time with our precision targeting strategies. Whether targeting specific demographics, locations, or interests, we leverage Microsoft Ads’ robust options to ensure your ads are seen by those most likely to convert. By refining your targeting, we help minimize wasted ad spend and maximize advertising effectiveness.

Your Google Ads
Strategy

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5 star PPC agency

Why PPC with OMG?

Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

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Because marketing shouldn’t be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

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Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

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Achieving PPC success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
OMG - Cathy Xu

Over $500k generated in 30 days

For a sustainable luxury furniture brand, achieved 42x ROAS and over $500k in sales. Up 172% than previous year, during their biggest sale period of the year.

Cathy XuGroup Paid Search Manager
OMG - Ed Jones

22% high conversion value YoY

Within 30 days, for a leading natural cosmetic brand, we generated 26% higher ROAS, and 22% increase in conversion value. 

Ed JonesHead of Paid Search
OMG - Andrew Sutton

400% increase in leads

For a seasonal campaign, we generated 400% increase in leads for an industry leading  heavy duty ute & tray solutions company.

Andrew SuttonPaid Search Consultant

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
Current
Ranking
Original
Ranking
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

Our PPC Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway

    Owner
  • We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

    Michael Faro-Tusino

    Digital and Retail Manager
  • Excellent agency to work with and very knowledgeable in their field. Highly recommend using Online Marketing Gurus for all your SEO needs!

    Ami Robertson

    Trades & Events Marketing Manager
  • Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after 3 months of dealing with OMG and being shown how much money we’d saved and how much more traffic we were generating through our website.

    Adam Celestino

  • It’s been amazing working with OMG, Pete especially is easy to work with. We’ve been really happy with our results with OMG. We’ve seen really noticeable year-on-year results through paid, social and organic. The best thing is having that support when we don’t have that expert knowledge.

    Jessica Condon

    Brand & Design Manager
  • We chose to go with OMG after interviewing 3 different SEO companies and it was one of the best decisions we have ever made for our business. Every company told us it would be 6 months before we saw any results – it has only been 3 months with OMG and there is a tangible increase in our online sales! Hannah and Alex have been a pleasure to work with and explain everything to us in layman’s terms, thanks guys!!!

    Sophie Bain

    Director
  • Fantastic company to work with! Our account manager Harriet is so attentive, quick to respond and insightful. It has been a pleasure working with this agency. They have been brilliant at helping us achieve our goals and always provide well thought out solutions. Highly recommend.

    Hilary King

    Marketing Manager
  • Online Marketing Gurus has a fantastic team who are passionate about making your business succeed! I finished up my first campaign with them and will be going again In December to maximise Christmas sales! Thanks everyone at OMG

    David Lack

    Founder
  • Have had a great experience working with OMG. Our account manager Krista is positive, delivers clear reports and updates and is always ready to help with any of our queries. OMG has been instrumental in helping us grow our SEO from scratch. Would recommend to anyone seeking organic digital growth with an agency who cares.

    Rohan Grant

    Marketing & Operations Coordinator
  • Magnificent, professional and efficient from the very first point of contact! Nabil continuously operates above and beyond every expectation, proven to be receptive and trustworthy – he shows exceptional enthusiasm with the knowledge and experience to tailor the right solution for our campaign. We look forward to kicking off this journey together!

    Franco Melatti

    Marketing & Communication Design Coordinator
  • Signing on with OMG was the smartest decision I could have made. They’ve taken the stress out and continually improved my returns beyond expectations. A special shout out to both Kiah and Paul for the unwavering belief in my products and for understanding my market.

    Jasmin Newman

    Director
  • Angelo at Online Marketing Gurus has been extremely responsive to all of our queries and I think OMG has definitely added value to our business this year.

    Shannon Ingram

    Director
  • The team at OMG are a pleasure to work with. Joseph is our point of contact and we couldn’t ask for a more responsive person. We will continue utilizing OMG’s services thanks to the fantastic people and positive results that have followed over the past 12 months.

    Niki Loe

    Sales Executive
  • We started working with Online Marketing Gurus after trying to get cut-through with two different “agencies” (ones that talked a big game, but ultimately were just out to grab a bit of cash) over the course of 18 months with PPC and SEO. Within the first three months of getting live with OMG our PPC campaigns were outperforming any of the previous campaigns we had run and the ROI continues to grow. They also gave us confidence that they way in which they went about our SEO strategy was inline with best practice and was executed to a high standard – which the results have most definitely proved.

    Ben Hogg

    Marketing Manager
  • We have worked with the talented team at OMG for over 1 year now and can’t express how happy we are with their service, knowledge in the digital space and fantastic communication!

    Claud Scar

  • Tom, Johnny & the team have been managing our SEO & PPC for over 2 years. Good team to work with – professional, responsive & knowledgeable.

    Meyry Kwik

    Marketing Manager
  • It’s great working with Hannah from OMG. She’s really taking the time to understand the business and our online marketing goals and the results are showing!

    Luci Rix

  • We are now on our 4th digital provider and whilst some of what we had in the past was good, OMG is by far the best experience we have had. Our results are improving enormously and we are finally getting the traction I always felt we could get. Asia is enthusiastic and responsive and Simon is a great support. Can highly recommend.

    Ellen Baron

  • It’s been a wonderful experience working with Matt. The process has been a smooth one and since the beginning Matt and the team have been completely supportive and always happy to help answer all the questions we may have. Highly recommend Matt and the OMG team for your marketing needs!

    Sevilay Karaman

    Marketing & Creative
  • My rankings are on the up and we already have a number of keyphrases on Page 1 of Google. Caroline Jesset who I speak to regularly, always has enough time for me. I have recently started a PPC campaign and the results are AMAZING. It’s been a real pleasure working with Caroline and OMG.

    Katherine Ward

    Marketing Manager

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.

TC Boxes

Success Story #1

Out of the box SEO focus stacked with SEM and Paid Media.

In June 2021, T.C Boxes wanted to increase the number of monthly leads and conversions, ultimately increasing their monthly revenue and as such, partnered with Online Marketing Gurus for assistance. Our onboarding process identified how an integrated marketing strategy involving a mix of SEO, PPC and Social Media was a suitable strategy to help T.C Boxes achieve their goals.

OMG - Case Studies - TC Boxes
Ultraceuticals

Success Story #2

Cosmeceutical Skincare

improving the awareness & authority of their brand name; and finally, competing within a highly competitive industry making it difficult to improve keyword rankings.

OMG - Real Results - Ultraceuticals
Workscene

Success Story #3

How Workscene Used PPC and Social To Skyrocket Return on Ad Spend

By strictly monitoring search terms, adding irrelevant terms into negative keyword lists to ensure we’re driving highly relevant traffic, along with constant tracking of bid strategies to increase Workscene’s conversions and/or impression share, we have seen almost double the returns in such a short period of time.

OMG - Real Results - Workscene
Gifts for Good

Success Story #4

Success in the Online Gifting Industry.

Within 6 months we managed to achieve these goals while going above and beyond. Most importantly we increased their organic traffic by 80% within 6 months.

OMG - Real Results - Gifts for Good

Our dedicated experts are ready & waiting to get started today.

Our dedicated experts are ready & waiting to get started today.

WE ARE THOUGHT LEADERS

We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
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Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

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Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star PPC Agency

Drive genuine business growth

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Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.

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Dominate Google search results

Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

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Partner with genuine SEO experts

While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

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A Global Agency. The Same Goal.

Team Members

200+

Client Revenue

$761m

Client Retention

98%

Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
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Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia

Frequently Asked Questions
about Microsoft Ads

Why use Microsoft Ads?

Microsoft can be a profitable place to run pay-per-click ads for your brand. While Google Ads has undeniably got a bigger audience, here’s something many people don’t realise: more than 136 million people search on the Microsoft Network. Most importantly, Microsoft Ads reach 63 million searchers who Google Ads don’t reach. That’s a massive number of potential customers you could be reaching with Microsoft Ads.
An impressive 5.4 billion monthly searches are conducted on the Microsoft Network, giving it 34% of the desktop search market share globally. Because Microsoft Ads display on the Microsoft, Yahoo, and AOL search engines, you get heaps more reach and search volume than you might first think. In fact, according to market shares, the Microsoft network is the second largest search platform.
And there’s more. The type of searchers using Microsoft can be different from those using Google – statistically, Microsoft allows you to reach an older and more educated audience.
Another reason to use Microsoft Ads is that you can get more bang for your buck. From the various studies online (from advertisers on Microsoft in the United States and Australia), there’s a strong case for Microsoft Ads resulting in a lower cost per click and cost per acquisition for many advertisers, making it a highly attractive option for those on a tight budget. This is usually because Microsoft has far less competition, meaning clicks are cheaper, and advertisers get more for their budget. Also, because there are fewer advertisers running Microsoft ads, your ads can cost less AND you can still get higher ad positions than you’re likely to achieve on Google Ads.
That said, it’s important to note that CPCs and CPAs differ across different industries and product types.
The bottom line? Microsoft Ads is perfect for complementing your PPC strategy alongside Google Ads, helping you fill the gaps in your digital presence. With Microsoft Ads AND Google Ads, you can expand your reach into new territories and generate an impressive ROI.

What is the best way to run a profitable Microsoft ads campaign?

As with any pay per click campaign, you need a rock-solid strategy before you start advertising on Microsoft. You already know Microsoft Ads can be a lucrative way to increase visibility and conversions, but it takes planning to ensure you squeeze the most from your PPC dollars.
First, don’t be tempted to simply import your Google Adwords account into the Microsoft advertising platform and expect it to work its magic. Some agencies do this, but it’s a lazy approach and will not take advantage of the advanced customisation and targeting options that Microsoft offers.
Instead, work with a Microsoft Ads agency that will approach your campaigns using data-based insights and proven tactics. At OMG, we use a comprehensive approach to create refined, sales-driving campaigns. It starts with intensive research into your business goals, target audience and competitors. This reveals the keywords that consistently result in sales so that we can create a laser-sharp bidding strategy for your paid search ads.
You cannot run a profitable Microsoft Ads campaign without tracking them every step of the way. Only by measuring their performance can you refine your ads, targeting and bidding for even more success over time. This means monitoring your click-through rates, the average cost per click, conversion rates and more.
It won’t take you long to realise that, like any search engine marketing, Microsoft Ads management is time-consuming, especially if you aren’t a PPC specialist. That’s where OMG can help. Call us to find out how we can help you craft profitable Microsoft Ads campaigns.

Why is OMG the best agency for Microsoft Ads?

Our clients tell us we’re the best agency for Microsoft Ads for lots of reasons. One of the biggest reasons is that we draw on a large raft of experience to craft razor-sharp strategies for long-term success. When you work with OMG, it’s all about the ROI.
Focusing on your return on investment from the start is a sure-fire way to squeeze the most from your search advertising dollars. We start by digging deep into the numbers to find the opportunities your competitors have overlooked. Then we use this to craft a data-driven strategy for your PPC ads that will propel higher conversion rates at a lower cost-per-click. Everything we do with Microsoft Ads is based on real figures, real performance targets, and real returns on your investment. We’ve done it for companies of all types and sizes all over the world – and we can do the same for you.
Another reason people tell us we’re the best agency for Microsoft Ads is our honest, transparent approach. We see ourselves as an extension of your team, which means we are focused on achieving your goals. No smoke and mirrors – it’s 100% honesty all the way.
Find out why OMG is the trusted expert for Microsoft ads and PPC advertising management – head over to our case studies to see how we’ve achieved revenue-shifting results for companies just like yours. Better yet, talk to us and we’ll tell you ourselves!

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