Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
OwnerMicrosoft Ads, now known as Microsoft Advertising, is similar to Google Ads in both ad structure and purpose. Like Google Ads, Microsoft Ads uses a pay-per-click (PPC) model which relies on keywords and auctions.
We generated more than 70 million clicks for our clients.
We’ve delivered over $761 million in new revenue for our clients.
Our clients achieved more than 5.6 million conversions with OMG.
We delivered powerful, profitable results through 4.1 billion impressions.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.
Unlock the potential of Microsoft Ads and reach a unique audience, tapping into opportunities your competitors might be overlooking, to enhance your online visibility and maximise your digital marketing success.
Yes, Microsoft can bring in the leads. But you’ve got to do it right. Simply importing your Adwords account into Microsoft (like some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing.
Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. We’re then able to zero in on the keywords that consistently result in sales.
Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spend, demographics and more.
OMG shifted the focus to non-branded campaigns on Google and introduced TOF as well as variations of MOF campaigns including testing of different forms of creatives.
Unlock a surge in sales by targeting those in buying mode through the phenomenal power of Pay-Per-Click (PPC) advertising. With our Adwords management services, we optimise every click to ensure more conversions, crafting hyper-targeted campaigns that focus on those ready to make a purchase, allowing you to spend less and earn significantly more.
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging, and strategic timing. We understand your key demographic’s needs, intentions, behaviours, and emotional triggers that lead to decision-making.
Weed out non-performing keywords, improve your quality score, reduce your cost per click, and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse, and adjust your campaign to get results.
Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as the number of impressions, the number of clicks, and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.
This isn’t a learning experience for us. Your campaigns aren’t a test. With over 10 years of testing, learning and experience, we’ve developed our evidence-driven framework that has been used to get over 1000+ business’s results, and is instantly applied to your business – for a faster and stronger outcome.
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
Our team uses these key insights into create your 6 month strategy. Evaluation includes, but is not limited to:
Our first step is to build a solid foundation for your Google Ads campaign. We meticulously craft your account structure to ensure it’s organised, relevant, and conducive to achieving your business objectives. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact..
Keywords are the lifeblood of any successful Google Ads campaign. Our team conducts comprehensive research to identify high-performing keywords relevant to your industry and audience. We utilise a combination of broad, phrase, and exact match keywords to capture potential customers at every stage of the buying journey. Through continuous monitoring and analysis, we refine your keyword strategy to drive qualified traffic and increase conversions.
Compelling ad copy is essential for capturing the attention of potential customers and driving clicks. Our team of skilled copywriters crafts persuasive ad copy that resonates with your target audience and compels them to take action. We focus on highlighting your unique selling propositions and value propositions to differentiate your brand and drive results.
A seamless transition from ad to landing page is crucial for maximising conversions. Our experts optimise your landing pages to align with your ad messaging and provide a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is optimised to encourage conversions and drive business growth.
Effective bidding strategies are essential for maximising your advertising budget and achieving your campaign goals. Our team employs advanced bidding techniques, including automated bidding strategies and manual adjustments, to optimise your ad spend and maximise ROI. By analysing performance data and adjusting bidding parameters accordingly, we ensure your campaigns are consistently delivering results.
Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it.
Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.
If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep in contact every step of the way and provide detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.
Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.
We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.
Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.
Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
---|---|---|---|---|
#1 ‘mens polo shirts’ | 1 | 9 | view case study | |
#4 ‘holiday rentals hunter valley’ | 2 | 61 | view case study | |
#1 ‘roof top tent’ | 1 | 4 | view case study | |
92 ‘best buffet in sydney’ | 8 | 100 | view case study | |
350,000 ‘womens dresses Sydney’ | 4 | 67 | view case study |
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
We delivered a blog-focused content strategy, integrated with a PPC campaign. Over 12 months, here are some awesome results.
Gain maximum exposure on relevant search engine results with a PPC company that never pulls their punches. Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed PPC campaigns. We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their PPC strategy with our services.
Rise to the top of Google’s search results and all the other search engines. Crush the competition with multiple first page search rankings on relevant search terms and local directory listings. Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.
While some PPC companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going. Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done. Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.
Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.
Why not another Agency? Worse results, less experience, outdated practices.
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Microsoft can be a profitable place to run pay-per-click ads for your brand. While Google Ads has undeniably got a bigger audience, here’s something many people don’t realise: more than 136 million people search on the Microsoft Network. Most importantly, Microsoft Ads reach 63 million searchers who Google Ads don’t reach. That’s a massive number of potential customers you could be reaching with Microsoft Ads.
An impressive 5.4 billion monthly searches are conducted on the Microsoft Network, giving it 34% of the desktop search market share globally. Because Microsoft Ads display on the Microsoft, Yahoo, and AOL search engines, you get heaps more reach and search volume than you might first think. In fact, according to market shares, the Microsoft network is the second largest search platform.
And there’s more. The type of searchers using Microsoft can be different from those using Google – statistically, Microsoft allows you to reach an older and more educated audience.
Another reason to use Microsoft Ads is that you can get more bang for your buck. From the various studies online (from advertisers on Microsoft in the United States and Australia), there’s a strong case for Microsoft Ads resulting in a lower cost per click and cost per acquisition for many advertisers, making it a highly attractive option for those on a tight budget. This is usually because Microsoft has far less competition, meaning clicks are cheaper, and advertisers get more for their budget. Also, because there are fewer advertisers running Microsoft ads, your ads can cost less AND you can still get higher ad positions than you’re likely to achieve on Google Ads.
That said, it’s important to note that CPCs and CPAs differ across different industries and product types.
The bottom line? Microsoft Ads is perfect for complementing your PPC strategy alongside Google Ads, helping you fill the gaps in your digital presence. With Microsoft Ads AND Google Ads, you can expand your reach into new territories and generate an impressive ROI.
As with any pay per click campaign, you need a rock-solid strategy before you start advertising on Microsoft. You already know Microsoft Ads can be a lucrative way to increase visibility and conversions, but it takes planning to ensure you squeeze the most from your PPC dollars.
First, don’t be tempted to simply import your Google Adwords account into the Microsoft advertising platform and expect it to work its magic. Some agencies do this, but it’s a lazy approach and will not take advantage of the advanced customisation and targeting options that Microsoft offers.
Instead, work with a Microsoft Ads agency that will approach your campaigns using data-based insights and proven tactics. At OMG, we use a comprehensive approach to create refined, sales-driving campaigns. It starts with intensive research into your business goals, target audience and competitors. This reveals the keywords that consistently result in sales so that we can create a laser-sharp bidding strategy for your paid search ads.
You cannot run a profitable Microsoft Ads campaign without tracking them every step of the way. Only by measuring their performance can you refine your ads, targeting and bidding for even more success over time. This means monitoring your click-through rates, the average cost per click, conversion rates and more.
It won’t take you long to realise that, like any search engine marketing, Microsoft Ads management is time-consuming, especially if you aren’t a PPC specialist. That’s where OMG can help. Call us to find out how we can help you craft profitable Microsoft Ads campaigns.
Our clients tell us we’re the best agency for Microsoft Ads for lots of reasons. One of the biggest reasons is that we draw on a large raft of experience to craft razor-sharp strategies for long-term success. When you work with OMG, it’s all about the ROI.
Focusing on your return on investment from the start is a sure-fire way to squeeze the most from your search advertising dollars. We start by digging deep into the numbers to find the opportunities your competitors have overlooked. Then we use this to craft a data-driven strategy for your PPC ads that will propel higher conversion rates at a lower cost-per-click. Everything we do with Microsoft Ads is based on real figures, real performance targets, and real returns on your investment. We’ve done it for companies of all types and sizes all over the world – and we can do the same for you.
Another reason people tell us we’re the best agency for Microsoft Ads is our honest, transparent approach. We see ourselves as an extension of your team, which means we are focused on achieving your goals. No smoke and mirrors – it’s 100% honesty all the way.
Find out why OMG is the trusted expert for Microsoft ads and PPC advertising management – head over to our case studies to see how we’ve achieved revenue-shifting results for companies just like yours. Better yet, talk to us and we’ll tell you ourselves!
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