Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you
Nicole Hadaway
Owner
PPC SPECIALIST AGENCY
How do Microsoft Ads work?
Microsoft Ads, now known as Microsoft Advertising, is similar to Google Ads in both ad structure and purpose. Like Google Ads, Microsoft Ads uses a pay-per-click (PPC) model which relies on keywords and auctions.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Why Your Business Needs
Microsoft Ads
Unlock the potential of Microsoft Ads and reach a unique audience, tapping into opportunities your competitors might be overlooking to enhance your online visibility and maximise your digital marketing success.
Targeting and Customisation
Yes, Microsoft can bring in the leads, but you’ve got to do it right. Simply importing your AdWords account into Microsoft (as some agencies do) won’t take advantage of the advanced customisation and targeting features unique to Bing.
Super-Sharp Campaigns
Our comprehensive approach creates super-sharp, sales-driving campaigns, starting with intensive research into your customers and competitors. We then zero in on the keywords that consistently result in sales.
Gather Insights and Data
Tracking your campaign’s bottom-line performance gathers valuable insights on click-to-conversion ratios, spending, demographics, and more.
Skyrocket Return on Ad Spend for Workscene
OMG shifted the focus to non-branded campaigns on Google and introduced TOF, as well as variations of MOF campaigns, including the testing of different forms of creatives.
12:1
ROAS for PPC Ads
100%
increase in paid social revenue YoY
47:1
ROAS for Smart Shopping PPC Campaign
$235K+
revenue generated from Social Ads
Customised PPC Strategies for Success
Unlock a surge in sales by targeting customers in buying mode with the phenomenal power of Pay-Per-Click (PPC) advertising. Our AdWords management services optimise every click to boost conversions, crafting hyper-targeted campaigns that focus on those ready to purchase—helping you spend less and earn more.
Personalised Strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. We use data to drive our approach to keywords, messaging, and strategic timing. By understanding your audience’s needs, behaviors, and emotional triggers, we drive decisions that convert into sales.
Active Management
Don’t let your ads fend for themselves. We actively manage your campaigns, weeding out non-performing keywords, boosting your quality score, reducing your cost per click, and driving more revenue. PPC is not a ‘set and forget’ strategy – ongoing monitoring, analysis, and adjustments are key to achieving the best results.
Detailed Reporting
Get clear insights into what’s working. Track the bottom-line performance of every paid search campaign. We provide custom reports that break down key metrics like impressions, clicks, and post-click activity, so you have full visibility into your campaign’s success.
Let’s Grow Together
Evidence-Driven Systems for Optimal Conversion.
This isn’t a trial for us, and your campaigns aren’t experiments. With over 10 years of testing, learning, and refining, we’ve developed an evidence-driven framework that’s delivered results for over 1,000 businesses.
It’s ready to be applied to yours—delivering faster, stronger outcomes.
Our Approach for Your Results
When every click comes at a price, optimising the number of clicks that turn into sales is crucial.
It all Starts here
-
1
Effective Microsoft Ads Management
Maximise your advertising campaigns with our strategic Microsoft Ads management. We tailor ad campaigns to resonate on Bing search and beyond, meticulously managing every aspect for maximum visibility and engagement. -
2
Actionable Insights
Leverage our comprehensive data analysis tools to gain valuable insights into your audience’s behaviour and preferences. We continuously monitor and analyse performance metrics to identify trends and opportunities for improvement, refining your Microsoft Ads strategy for better results and higher ROI. -
3
Optimisation
Stay ahead of the competition with our relentless focus on optimisation. Our team continuously fine-tunes your Microsoft Ads campaigns to deliver the best results, employing advanced techniques like bid adjustments and ad scheduling to maximise performance and stretch your advertising dollars further. -
4
Planning & Testing
Effective advertising requires careful planning and meticulous testing. We take a systematic approach to planning your Microsoft Ads campaigns, ensuring each element is carefully crafted to achieve your objectives. Through rigorous A/B testing and experimentation, we refine your ads for maximum impact, driving higher click-through rates and conversions. -
5
Targeting
Reach the right audience at the right time with our precision targeting strategies. Whether targeting specific demographics, locations, or interests, we leverage Microsoft Ads’ robust options to ensure your ads are seen by those most likely to convert. By refining your targeting, we help minimize wasted ad spend and maximize advertising effectiveness.
Your Google Ads
Strategy
Our team uses key insights to create your 6-month strategy. The evaluation process includes, but is not limited to:
Account Structure
The first step in creating a successful Google Ads campaign is building a solid foundation. We meticulously structure your account to ensure it’s organised, relevant, and aligned with your business goals. By segmenting campaigns and ad groups effectively, we optimise targeting and budget allocation for maximum impact.
Keywords
Keywords are the backbone of any successful Google Ads campaign. Our team conducts thorough research to identify high-performing keywords that resonate with your industry and audience. We use a strategic mix of broad, phrase, and exact match keywords to capture potential customers at every stage of their buying journey. Through continuous monitoring and refinement, we ensure your keyword strategy drives qualified traffic and boosts conversions.
Copywriting
Engaging ad copy is crucial for grabbing attention and driving clicks. Our skilled copywriters craft persuasive ads that speak directly to your target audience and motivate them to take action. By highlighting your unique selling points and value propositions, we differentiate your brand and drive meaningful results.
Landing Pages
A smooth transition from ad to landing page is essential for maximising conversions. We optimise your landing pages to align seamlessly with your ad messaging, creating a frictionless user experience. From compelling headlines to persuasive calls-to-action, we ensure every element is fine-tuned to convert visitors and fuel business growth.
Bidding Strategy
An effective bidding strategy is vital for making the most of your advertising budget. Our team uses advanced bidding techniques, blending automated strategies with manual adjustments to maximise ROI. By analysing performance data and fine-tuning bidding parameters, we keep your campaigns consistently delivering top results.
5 star PPC agency
Why Choose PPC with OMG?
Your business thrives when your AdWords campaigns receive expert, ongoing management. You can’t just set it and forget it.
Through rigorous testing, research, and reporting, our team ensures your content and keywords consistently align with the latest online trends and shifts in user behaviour.
Because trust is everything.
If you’re trusting us with your business, you deserve full transparency. You should know exactly what the game plan is and where your money is going. Trust comes from openness, which is why we keep you informed every step of the way, providing detailed reports on performance, spend vs sales, targets achieved, current vs projected results, and more.
Because marketing shouldn’t be a gamble.
Investing in digital marketing is a big decision—we get that. For many businesses, it feels like a gamble. But it shouldn’t be. Our goal is for every client to see a tangible return on their investment, both in the short and long term. We tailor strategies to meet your goals. Let’s succeed together.
Because we deliver results, not excuses.
We believe in straight talk. Some agencies rely on hype, jargon, and flashy campaigns that offer little more than a digital facelift. That’s not our style. We focus on clear strategic goals and measurable financial outcomes—and we deliver on them. No excuses.
Achieving PPC Success for Our Clients
PPC can deliver results faster than SEO, but success comes from a well-executed strategy, not shortcuts. By focusing on optimising campaigns and targeting high-intent audiences, we help businesses drive more leads, sales, and revenue. Beware of agencies offering instant results without a sound strategy—true PPC success lies in ongoing optimisation and data-driven decisions.
Over $500k Generated in 30 Days
For a sustainable luxury furniture brand, we delivered a 42x ROAS and over $500k in sales, representing a 172% year-on-year increase during their biggest sale period.
Cathy XuGroup Paid Search Manager
22% Increase in Conversion Value YoY
In just 30 days, we generated a 26% higher ROAS and a 22% increase in conversion value for a leading natural cosmetics brand.
Ed JonesHead of Paid Search
400% Increase in Leads
For a seasonal campaign, we achieved a 400% increase in leads for a leading heavy-duty ute and tray solutions company.
Andrew SuttonPaid Search Consultant
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star PPC Agency
Drive Real Business Growth.
We deliver a blog-focused content strategy integrated with PPC campaigns. Over 12 months, here are the standout results:
Boost Your Organic Traffic.
Maximise your visibility with a PPC company that means business. Our expertly crafted campaigns help you surpass competitors on search engines and create new revenue streams. We’ve helped Australian businesses triple their leads simply by refining their PPC strategy.
Dominate Google Search.
Claim top spots on Google and other search engines. With multiple first-page rankings and local directory listings, you’ll leave competitors behind. Let our leading SEO agency drive innovative strategies that keep your business ahead.
Partner with True SEO Experts.
Unlike PPC companies that use “smoke and mirrors,” OMG offers complete transparency. From technical SEO to link building and local SEO, our specialists keep you informed at every step. We deliver real, measurable results—guaranteed.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions
about Microsoft Ads
Why use Microsoft Ads?
Microsoft can be a profitable place to run pay-per-click ads for your brand. While Google Ads undeniably has a bigger audience, here’s something many people don’t realise: more than 136 million people search on the Microsoft Network. Most importantly, Microsoft Ads reach 63 million searchers who Google Ads don’t reach. That’s a massive number of potential customers you could be reaching with Microsoft Ads.
An impressive 5.4 billion monthly searches are conducted on the Microsoft Network, giving it 34% of the desktop search market share globally. Because Microsoft Ads display on the Microsoft, Yahoo, and AOL search engines, you gain significantly more reach and search volume than you might first think. In fact, according to market shares, the Microsoft Network is the second-largest search platform.
And there’s more. The type of searchers using Microsoft can differ from those using Google – statistically, Microsoft allows you to reach an older and more educated audience.
Another reason to use Microsoft Ads is that you can get more bang for your buck. From various studies online (from advertisers on Microsoft in the United States and Australia), there’s a strong case for Microsoft Ads resulting in a lower cost per click and cost per acquisition for many advertisers, making it a highly attractive option for those on a tight budget. This is usually because Microsoft has far less competition, meaning clicks are cheaper, and advertisers get more for their budget. Also, because there are fewer advertisers running Microsoft Ads, your ads can cost less AND you can still achieve higher ad positions than you’re likely to attain on Google Ads.
That said, it’s important to note that CPCs and CPAs differ across different industries and product types.
The bottom line? Microsoft Ads is perfect for complementing your PPC strategy alongside Google Ads, helping you fill the gaps in your digital presence. With Microsoft Ads AND Google Ads, you can expand your reach into new territories and generate an impressive ROI.
What is the best way to run a profitable Microsoft ads campaign?
As with any pay-per-click campaign, you need a rock-solid strategy before you start advertising on Microsoft. You already know Microsoft Ads can be a lucrative way to increase visibility and conversions, but it takes planning to ensure you get the most from your PPC dollars.
First, don’t be tempted to simply import your Google Ads account into the Microsoft advertising platform and expect it to work its magic. Some agencies do this, but it’s a lazy approach and will not take advantage of the advanced customisation and targeting options that Microsoft offers.
Instead, work with a Microsoft Ads agency that approaches your campaigns using data-based insights and proven tactics. At OMG, we use a comprehensive approach to create refined, sales-driving campaigns. It starts with intensive research into your business goals, target audience, and competitors. This reveals the keywords that consistently result in sales so that we can create a laser-sharp bidding strategy for your paid search ads.
You cannot run a profitable Microsoft Ads campaign without tracking it every step of the way. Only by measuring its performance can you refine your ads, targeting, and bidding for even more success over time. This means monitoring your click-through rates, average cost per click, conversion rates, and more.
It won’t take you long to realise that, like any search engine marketing, Microsoft Ads management is time-consuming, especially if you aren’t a PPC specialist. That’s where OMG can help. Call us to find out how we can help you craft profitable Microsoft Ads campaigns.
Why is OMG the best agency for Microsoft Ads?
Our clients tell us we’re the best agency for Microsoft Ads for many reasons. One of the biggest reasons is that we draw on a wealth of experience to craft razor-sharp strategies for long-term success. When you work with OMG, it’s all about the ROI.
Focusing on your return on investment from the start is a sure-fire way to maximise your search advertising dollars. We start by digging deep into the numbers to find the opportunities your competitors have overlooked. Then we use this information to craft a data-driven strategy for your PPC ads that will propel higher conversion rates at a lower cost per click. Everything we do with Microsoft Ads is based on real figures, real performance targets, and real returns on your investment. We’ve done it for companies of all types and sizes all over the world – and we can do the same for you.
Another reason people tell us we’re the best agency for Microsoft Ads is our honest, transparent approach. We see ourselves as an extension of your team, which means we are focused on achieving your goals. No smoke and mirrors – it’s 100% honesty all the way.
Find out why OMG is the trusted expert for Microsoft Ads and PPC advertising management – head over to our case studies to see how we’ve achieved revenue-shifting results for companies just like yours. Better yet, talk to us, and we’ll tell you ourselves!
