What is Content Strategy?

Discover the power of impactful content that not only attracts visitors but transforms them into devoted brand advocates. At OMG, our unique content strategy goes beyond keyword-stuffing, focusing on real people and measurable outcomes. Whether you’re aiming for top search engine rankings or a seamless website experience, our approach ensures every word contributes to leads, sales, and lasting customer loyalty.

OMG - Number 1 Rated Agency in Australia

70 Million

We generated more than 70 million clicks for our clients.

$761 Million

We’ve delivered over $761M in new revenue for our clients.

5.6 Million

Our clients achieved more than 5.6 million conversions with OMG.

4.1 Billion

We delivered powerful, profitable results through 4.1 billion impressions.

OMG - Event - Founders
OMG - Event - Andrew Raso
OMG - Event - Founders
OMG - Event - Mez Homayunfard

With Over 10+ Years experience

We Help Brands Big and Small Reach Their Full Potential.

With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms it’s just part of the reason we’re Australia’s best rated, reviewed and revered marketing agency.

Why your business needs a tailored Content Strategy SEO

Tailored to your buyers, our content marketing gurus craft information-rich content that guides purchasing decisions, emphasising that success is measured not by keyword repetition or word count but by the tangible impact achieved.

Increased Brand Awareness

Implementing a content marketing strategy can significantly boost your brand’s visibility. Consistently sharing valuable content resonates with your target market, embedding your brand into their daily lives and making it more familiar and relevant.

This engagement educates and entertains your audience, positioning your brand at the forefront of their minds when they’re ready to make purchasing decisions. As your content gets shared and discussed across platforms, your brand’s reach expands, attracting new audiences and solidifying your presence in the market.

This organic growth is key to building a strong, recognizable brand in a crowded marketplace.

Enhanced Engagement and Trust

The connection you create with your target audience is built on a foundation of trust that grows stronger with each piece of quality and valuable content you share. As this trust solidifies, your audience is not just more inclined to choose your brand over others but also more likely to become vocal advocates for your products or services.

This loyalty, which leads to increased loyalty, transforms customers into brand ambassadors who share their positive experiences and thus extends your brand’s reach even further. This cycle of engagement, trust and advocacy not only deepens relationships with existing customers but also attracts new ones, ultimately creating a community around your brand.

Better Lead Generation and Conversion that includes the missing keywords

Content is pivotal in lead generation because it harnesses the power to both captivate and enlighten potential customers. Through strategic content creation and a well-thought-out content marketing strategy, you draw in prospects and give them the knowledge they need to understand your value proposition.

In marketing, differentiation remains the name of the game. But if you’ve established a following, you have ears and eyes on you, making it easier to express what sets you apart. This visibility grants you the unique opportunity to articulate your competitive edge. Effectively moving your prospects through the sales funnel, you can convert leads into customers, enhancing your conversion rates.

693% increase in top 3 keywords worldwide

Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
OMG - Erika Dias

Top Position #1 for Underwear

Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.
Erika DiasSenior Enterprise SEO Consultant
OMG - Ahkeem Sealy

900% increase in keywords top 3 positions

Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.
Ahkeem SealySEO Manager
OMG - Ed Jones

45 x ROAS on Paid Search

Within 6 months, a leading skincare brand saw incredible results to grow their online presence.
Ed JonesHead of Paid Search
OMG - Search Badge

Become the brand everyone loves.

Attract people for the right reasons with irresistible content. Watch your business gain new customers, build their trust and drive loyalty with content that’s entertaining, fresh and incredibly valuable. We’ve helped hundreds of Australian clients drive real revenue.

OMG - Badge - SEO

Turn browsers into buyers into brand advocates.

Don’t settle for blog posts no one will read and a website no one visits. Generate content for a real audience and nurture your future customers. How? With a content strategy built on the data that matters: your target audience, content trends, keywords and more.

OMG - Icon Badge - UI UX

Deliver a killer ROI every single time.

Create content that brings sales straight to your online doorstep. Put high-quality content at the heart of your SEO, PPC and digital marketing tactics to deliver an unbelievable ROI. At OMG, if the content isn’t delivering results you can see, it’s not doing its job.

Content Strategy success for Artelia

OMG - Real Results - Artelia

increase in organic traffic YoY


increase in keywords within positions 4 – 10


increase in overall non-branded keyword visibility


increase in domain authority

OMG - Image Gurus

How does Content Strategy actually work in 2024 and beyond?

OMG goes beyond flowery words. We use data to craft content marketing strategies built around audience insights and keyword research. We’ll show you exactly what content drives revenue, keeping you informed and your boss satisfied.


Increase in organic revenue.

“The best agency, best delivery and best service I’ve ever had in my 20 years of working with agencies.”

Lauren Jenkins – Zenith Payments


Increase in organic revenue.

“Simon and the team have really gone above and beyond for us…”

Tegan Thorpe – Cohen Handler
OMG - Client - Thomas Brown


Increase in organic revenue.

“We’ve enjoyed working with OMG over the past year or so..”

Thomas Brown – Hyper Karting

Data-Driven Content

Forget empty promises. At OMG, data is our middle name. We build content marketing strategies on a foundation of audience insights and keyword research. This data-driven approach ensures you create content that resonates with your audience and drives real revenue, not just empty clicks.

Your Content Marketing Partner

Great content requires a skilled team, but expertise goes beyond words. OMG offers a full suite of talented writers, videographers, and designers to bring your content plan to life. Whether it’s blog posts, service pages, infographics, or downloadable guides, we craft high-quality content that connects with your audience.

Transparency & Results

Open communication is key. We work as an extension of your team, keeping you constantly updated on your campaign’s performance and our next strategic moves. But results matter too. That’s why we provide regular reports that showcase the impressive ROI of your content strategy, ensuring your boss is not only informed, but impressed.

We Explain How SEO Actually Works!

Content Strategy SEO Journey

Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.

Month 1

SEO Foundations

It all Starts here
  1. 1

    Defining Content Marketing Goals and Audience

    We start by defining your content marketing goals, whether it’s brand recognition, lead generation, or customer retention. Simultaneously, we’ll profile your target audience, understanding their preferences and pain points. This allows us to craft content that resonates and addresses their needs effectively.
  2. 2

    Content Audit for Strategy Development

    Before creating new content, we’ll review your current content and perform a competitor analysis to identify what’s working well and spot content gaps. This analysis informs our strategy and helps us align content types with your brand.
  3. 3

    Tailored Content Calendar Development

    Our content team will create a calendar aligned with your goals and target audience, detailing when and where each piece of content will be published. This includes case studies, blog posts, and social media updates to maintain audience engagement.
  4. 4

    Creating Engaging, High-Quality Content

    Our expert copywriters will craft valuable content that captures attention and aligns with your target audience, maintaining your brand identity.
  5. 5

    Continuous Improvement Through Data Analysis

    After launch, we monitor your content’s performance, focusing on key metrics like traffic, engagement, and conversion rates. This data guides us in understanding what’s effective and what needs adjustment. Working closely with your team, we implement and monitor content performance, continuously optimizing based on insights to improve results over time. This approach ensures your content remains impactful and sets the pace in your industry.


Your Personalised Roadmap

Our digital experts meticulously craft a personalised roadmap during the first month, setting the stage for targeted implementation strategies in the second month and beyond.

MONTH 2 onwards

Agile Campaign Development

ImplementATION OF your SEO STRATEGY roadmap

Situational Analysis

Following the initiation of your SEO campaign, our consultants conduct a situational analysis, evaluating your progress which summarises both the successful and underperforming aspects of our current strategy.

SERP Landscape Analysis

We’ll analyse which SERP features frequently appear for our target keywords, a vital factor for the remainder of our strategy sections.

Technical Audit

We conduct a full intensive SEO technical audit of the current site, identifying optimisations that should take place to help Google reach, understand, and index your content more effectively.

OMG - Icon - Badge - Upward Trend Chart

Opportunity Analysis

We’ll hunt for opportunities to further boost your online presence. This involves an intensive keyword research document and comprehensive opportunity analysis to compare our current performance with potential achievements.

OMG - Icon Badge - UI UX

On-Page Opportunities

To maximise your website’s value, we offer information architecture recommendations, which may involve a complete navigation restructure or adding or combining certain pages to enhance site structure.

OMG - Icon Badge - Globe Pin

Off-Page Opportunities

We’ll also delve into off-page opportunities, commencing with a competitor gap analysis to pinpoint areas where we can enhance our efforts in comparison to your competition.


Achieving SEO success for our clients

SEO is a long-term game; it takes months for notable results. Beware of overnight promises; genuine SEO companies focus on realistic timeframes and prioritise optimising key areas for increased sales and revenue.

Book a Strategy Session
Team member

693% increase in top 3 keywords worldwide

Within 24 months this Australian fashion brand saw International success in a highly competitive market with OMG.

Jazmin GreenHead of Enterprise SEO
OMG - Erika Dias

Top Position #1 for Underwear

Calvin Klein saw organic search success, with reaching top spot for it’s leading product category with OMG.

Erika DiasSenior Enterprise SEO Consultant
OMG - Ahkeem Sealy

900% increase in keywords top 3 positions

Within 6 months, this leading Tutoring company saw success with OMG, focusing on an SEO & PPC strategy.

Ahkeem SealySEO Manager
OMG - Ed Jones

45 x ROAS
on Paid Search

Within 6 months, a leading skincare brand saw incredible results to grow their online presence.

Ed JonesHead of Paid Search

Money keywords ranked using our Evidence Driven Framework

Our sole focus is on digital marketing strategies that translate into serious revenue for your business. While other agencies promise results in the form of clicks and traffic, we’re only interested in the results you really want – the ones you can take to the bank.

Client High Search
Money Keyword
#1 ‘mens polo shirts’ 1 9
#4 ‘holiday rentals hunter valley’ 2 61
#1 ‘roof top tent’ 1 4
92 ‘best buffet in sydney’ 8 100
350,000 ‘womens dresses Sydney’ 4 67

How Can We Help?

Our SEO Services

Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.


Local SEO

Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!

Enterprise SEO

Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.

eCommerce SEO

Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.

Lead Generation SEO

SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.


Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.

Content Strategy SEO

An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.

Content Marketing SEO

Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.

Link Building SEO

Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.

Our dedicated experts are ready & waiting to get started today.

Our SEO Clients love us

Our sole focus is on digital marketing strategies that translate into serious revenue for your business.

  • It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

    Marvin Christian

  • An online marketing agency that is results-driven, technically strong and supportive is a rare find! OMG is all this and more.

    Anna Mitsios

  • Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

    Stephanie Reid

  • I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

    Karleitia Bodlovic

    Digital Marketing Head
  • Ian is Fantastic at OMG! He truly goes above and beyond and has all of the knowledge of the Industry. Our ROI Has far exceeded our expectations! I will continue to work with Ian and the team. Thank you

    Nicole Hadaway


We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

We’ve been able to increase our organic conversions by 345% year on year.

Tegan Thorpe – Cohen Handler

All these Success Stories
started with a Free Audit

Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.


Success Story #1

Keyword Success For BCF

BCF reached out to Online Marketing Gurus with the goal being to be at the top for their most popular product categories, whilst seeing incremental organic growth over time.

OMG - Real Results - BCF Stats

Success Story #2

International SEO Strategy for Peppermayo

Reaching out to Online Marketing Gurus in May 2020, the goals were to expand visibility, sales and brand online, focusing on low hanging fruits and driving a lower cost per acquisition.

OMG - Real Results - Peppermayo
NSi Nails

Success Story #3

How NSI Nails Used an Integrated SEO & Content Strategy for Amazing Organic Results

NSI Nails partnered with OMG to primarily improve category-level content length and the site’s volume of quality backlinks which as a result would assist in ranking for more competitive keywords.

OMG - Real Results - NSi Nails
Jim’s Cleaning

Success Story #4

How Jim’s Cleaning Used an SEO Content Strategy for Organic Growth in Australia and New Zealan

Our SEO Gurus prioritised Jim’s Cleaning Service’s blog in a content-focused, SEO strategy to recapture visibility targets to regain organic traffic and revenue.

OMG - Real Results - Jim's Cleaning
Meals for Mutts

Success Story #5

Success in Pet Food products.

OMG looked at optimising the site’s key product pages with keyword-rich content to improve organic visibility across the site. Additionally, developing the client’s blog paved the way for internal linking opportunities to further boost visibility but also authority within the pet food industry.

OMG - Real Results - Meals for Mutts
Hannan Tew Lawyers

Success Story #6

Results Achieved for Hannan Tew

From OMG’s audit of the Hannan Tew website (valued at $4,000), our Gurus identified key areas of improvement to achieve digital marketing success.

OMG - Real Results - Hannan Tew Lawyers

Our dedicated experts are ready & waiting to get started today.


We don’t just execute strategies we pioneer innovation.

OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.

Online Marketing Gurus announces its new partnership with StackAdapt
Online Marketing Gurus announces its new partnership with StackAdapt

We’ve got Gurus all over the world.

SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
OMG - Gurulytics Mobile

Meet The Team

OMG - Jazmin Green

Hi I’m Jazmin, I’m the head Head of Enterprise SEO.

I make sure that our enterprise clients rank high on SERPs to gain some BIG results.

OMG - Meet The Team - Simon

Hi I’m Simon, I’m the Chief Customer Officer.

I take huge pride in making sure that all of our clients are happy and well taken care of.

OMG - Hayley Crandell

Hi I’m Hayley, I’m the Head of Data & Analytics.

I am always ahead of the game – keeping all our Gurus up to date on the latest.

What exactly is Gurulytics?

It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.

5 Star SEO Agency

Drive genuine business growth

OMG - Search Badge

Multiply your organic website visitors

Gain maximum exposure on relevant search engine results with an SEO company that never pulls their punches.
Watch your business effortlessly overtake the competition on all the search engines and form thriving new revenue streams from masterfully constructed SEO campaigns.
We’ve helped Australian businesses achieve an insane 3x increase in leads just by improving their SEO strategy with our services.

OMG - Badge - Settings

Dominate Google search results

Rise to the top of Google’s search results and all the other search engines.
Crush the competition with multiple first page search rankings on relevant search terms and local directory listings.
Stay ahead of the curve and let a top SEO agency implement innovative and cutting-edge digital marketing strategies to your web pages.

OMG - Badge - Website

Partner with genuine SEO experts

While some SEO companies employ “smoke and mirrors” tactics to mask their lack of results, OMG operates with complete transparency on where all your money is going.
Whether it’s towards technical SEO, link-building, or local SEO, our SEO specialists will keep you in the loop at all times and explain why each process is being done.
Our SEO experts promise real results, and we don’t rest until you get what you’ve paid for.

OMG - Global Agency Guru

A Global Agency. The Same Goal.

Team Members


Client Revenue


Client Retention


Why OMG? With Australia’s leading agency – you get an army of the best marketing minds in the country working on your account.

  • Nothing cookie cutter – just strategically personalised campaigns crafted to deliver powerful marketing returns.
  • No time wasting on BS. We only provide real results through correct practices for short- and long-term growth
  • With digital specialists across every channel and stage of the customer journey we supercharge your marketing performance.
  • With vast experience across hundreds of industries for both big and small across brands
  • Begin with a free audit and strategy session. We pride ourselves on 100% transparency.

Why not another Agency?
Worse results, less experience, outdated practices.

  • Agencies regularly use cookie cutter strategies that don’t live up to expectations.
  • Fake guarantees on activities that don’t hit ROI achieved through dodgy practices that harm you long-term.
  • Limited experience & service lines available on teams that work separately.
  • Less experience and knowledge of how to navigate different industries and verticals.
  • Constant hidden fees & undisclosed information, leading to financial surprises and unexpected costs.
OMG - Global Agency Guru

Top Certifications

We Partner with the best

Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.

Top 3% Google Ads Agencies in Australia

Frequently Asked Questions Content Strategy SEO

How much should content strategy cost?

How long is a piece of string? This is where the $2,000 free audit will come handy for you. Want results? A good rule of thumb is a bare minimum of $1,500 per month over 6 months. This’ll vary up or down based on your business size, industry, vertical, how good your site is, how many channels you need, and a variety of other factors.

Why is OMG the best content strategy agency?

We’re often told the thing that makes us the best content strategy agency is our unique approach. At OMG, we don’t do content like most other content strategy agencies. In other words, we don’t just write blog posts, case studies and web pages that squeeze in keywords with no real purpose or ROI.

Every content strategy we create focuses on real people, real goals and real results. We create strategies that connect with users who are actively searching and move them through the sales funnel. Want to rank higher for relevant search queries and build brand awareness? We know how to use content to demonstrate your authority to search engines and get measurable results. Need a website that delivers an incredible user experience and cements your online presence? We will deliver a strategy for content creation that hits your goals.

Our content strategists are not like other content teams. They don’t just create a content calendar and expect you to get on with it. They specialise in matching the right types of content to buyers, so you are always giving your potential customers usable content they need along their purchase journey. Most importantly, all content strategies are created in collaboration with you and work as part of your bigger marketing plan. Because we’re here for the end game – to deliver long-term revenue-shifting results.

How do I scale a content strategy?

Ready to give your audience even more usable content? Scaling your content strategy isn’t as hard as you might think. The first step is to review your strategy. Do you need to set new goals and KPIs? Will the same tone of voice and approach work? How has your target audience changed?

Scaling your content strategy means you need to invest in creating more pieces of content, which means you need more resources and more budget. So, get ready to make a strong business case. Look at the ROI your content has achieved to date and use real numbers to guide your business case and future strategy.

Your current content strategy might be based on educated guesses, but when you’re scaling, you can use real benchmarks to set the path. How are your content and SEO performing? Is your team creating content that resonates and compels your audience to act?

After all, scaling doesn’t just mean pumping out a higher volume of content – it means creating more high-quality content that adds value to your audience. And they’re the insights you can only find in the data. That means you not only need a content management system that is set up properly, but you also need to know how to get the right insights to make data-driven decisions.

Want to dive deep into your data to scale your content strategy? OMG can help.

Will a content strategy work for me?

Depends how serious you are. Here’s who this is NOT for: if you want overnight success, if you’re not ready to view marketing as a long term investment, or if you’re after “cheap”, this absolutely won’t work. To those willing to invest time, and who truly believe in the power of digital, it’s one of the most effective, and longest lasting sources of lead generation when done right. In most cases, given the above, content will absolutely work for you.

How does your business benefit from content strategy?

Content strategy is a roadmap to your digital marketing success. The process of creating a content strategy means you have a clear vision of what content you need to create, who you are creating it for, and how it will be delivered.

Content strategy is full of questions like, “Who are we trying to reach?”, “What are our goals?”, and “How will we measure success?”.

In other words, it defines how your content will add value for your audience, satisfy their needs, and meet your business goals.

Another way to look at it is that a content strategy makes sure every piece of content has value. Nothing goes to waste. This ensures you maximise your content marketing budget and drive a stronger ROI.

And there’s more. Content strategy makes your life easier as a marketer too. It guides decisions about content from the moment of creation to deletion. It also sets benchmarks against which to measure your content’s success. All of this means you have a strong business case for your content marketing, as well as clear guidelines for your team to follow. Whenever someone asks “what are we doing?” or “why are we doing this?”, you have an answer ready to go.

Propel your Business Today.

Get a free custom strategy session worth over $4000 full of invaluable insights to propel your business to new heights.

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