SEO SPECIALIST AGENCY
What is Content Marketing?
Unlock the potential of compelling content that not only draws in visitors but also turns them into loyal brand supporters. At OMG, our distinctive content strategies move beyond mere keyword optimisation, prioritising genuine engagement and measurable results. When evaluating content marketing strategies, we emphasize the importance of creating content that resonates with your target audience and balances your content campaigns Whether your goal is to achieve top rankings on search engines or to create an intuitive and enjoyable website experience, our approach ensures that every piece of content drives leads, boosts sales, and fosters long-term customer loyalty.
70 Million
We generated more than 70 million clicks for our clients.
$761 Million
We’ve delivered over $761 million in new revenue for our clients.
5.6 Million
Our clients achieved more than 5.6 million conversions with OMG.
4.1 Billion
We delivered powerful, profitable results through 4.1 billion impressions.
With Over 10+ Years experience
We Help Brands Big and Small Reach Their Full Potential.
With 200+ Growth Gurus, 70-80% SMB clients, we’re certified experts in all channels and platforms. It’s just part of the reason we’re Australia’s best rated, reviewed and revered digital marketing agency.
Why Your Business Needs Content Marketing SEO
Launch high-impact content marketing that aligns with your business goals to drives sustainable growth in traffic, leads, and customers over the long term. Our content marketing services deliver an evidence-based strategy to achieve your growth goals.
Boost Brand Awareness
Implementing a robust content marketing strategy can significantly enhance your brand’s visibility. By consistently delivering valuable and relevant content, you connect with your target audience, embedding your brand into their everyday lives and making it more recognizable and trusted.
Engaging content educates and entertains your audience, positioning your brand at the forefront of their minds when they’re ready to make purchasing decisions. As your content is shared and discussed across various platforms, your brand’s reach expands, attracting new audiences and reinforcing your presence in the market.
This organic growth is crucial for building a strong, memorable brand in a competitive landscape.
Enhanced Engagement and Build Trust
The relationship you cultivate with your audience is built on trust, which strengthens with each high-quality piece of content you produce. As trust grows, your audience is more likely to choose your brand over competitors and become advocates for your products or services.
This trust fosters loyalty, transforming customers into brand ambassadors who share their positive experiences, further extending your brand’s reach. This cycle of engagement, trust, and advocacy deepens relationships with existing customers and attracts new ones, ultimately creating a vibrant community around your brand.
Improve Lead Generation and Conversion
Content is essential for lead generation as it has the ability to attract and inform potential customers. Content creation services play a crucial role in boosting social media strategies and enhancing brand presence. Through strategic content creation and a well-executed content marketing plan, you draw in prospects and provide them with the information they need to understand your value proposition.
Differentiation is key in marketing. Once you’ve built a dedicated following, you have an audience eager to hear what sets you apart. This visibility offers a unique opportunity to highlight your competitive advantages. By effectively guiding prospects through the buyer’s journey with compelling content, you can convert leads into loyal customers, significantly boosting your conversion rates.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS
on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Our Evidence-Based Approach
Out of all the content marketing agencies Australia has to offer, thousands of clients choose Online Marketing Gurus. Why, you might ask? It all boils down to our evidence-based approach, which guides everything we do in the world of digital marketing.
Data-Driven, Smarter Decisions
Using data to drive smarter decisions and more innovative discussions, we focus on achieving your version of success — whether it’s launching a new revenue stream or scaling your business.
Targeted Content Marketing
Evidence, not opinion, is our core value, and it’s how we generate serious revenue results for all our clients. Plus, data ensures you’re spending your precious marketing dollars where they’ll make the biggest impact.
Technical SEO
It’s time to get down to business and get technical. Your website is like a machine with lots of moving parts – so it’s important to ensure everything runs smoothly. An ecommerce SEO campaign will always include crucial technical optimisations, from canonical tags and schema markup to fixing 404 errors and implementing breadcrumbs.
Integrating Reviews for Success
Reviews are worth their weight in gold, so there’s every reason to ensure they’re featured effectively across your ecommerce store. In addition to adding credibility and improving conversion rates, reviews also bolster relevant, informative content on your product pages.
Schema Markup for SEO
Implementing schema markup is one way to help Google better understand the information you’re displaying on product pages — potentially leading to a more user-friendly and visible presence in search results. This involves adding specific tags to the HTML of your website, often to highlight product names, pricing, phone numbers, and more.
Content Strategy for NSI Nails
We delivered a robust content strategy integrated with an SEO campaign. Here are the impressive results achieved over 12 months:
352%
increase in organic revenue YoY
57%
increase in organic impressions YoY
39%
increase in top 3 keyword positioning
114%
increase in domain authority
How does Content Marketing actually work in 2025 and beyond?
OMG goes beyond flowery words. We use data to craft content marketing strategies built around audience insights and keyword research. We’ll show you exactly what content drives revenue, keeping you informed and your boss satisfied.
Data-Driven Content
At OMG, we harness the power of data to shape effective content strategies. Our approach is built on deep audience insights and comprehensive research, ensuring that every piece of content we create genuinely resonates with your target market. This data-driven methodology guarantees that your content not only engages but also drives meaningful results for your business.
Your Content Marketing Partner
Strategic marketing requires a skilled team, but expertise goes beyond words. OMG offers data-driven strategies and tailored campaigns designed to drive conversions and achieve significant results. Our full suite of talented writers, videographers, and designers to bring your content plan to life. Whether it’s blog posts, service pages, infographics, or downloadable guides, we craft high-quality content that connects with your audience.
Transparency & Results
Clear communication and measurable outcomes are at the core of our content marketing services. We work seamlessly as an extension of your team, providing regular updates on campaign performance and strategic initiatives. Our commitment to transparency ensures you’re always informed about the progress and impact of your content strategy. Additionally, we deliver detailed reports that showcase the impressive return on investment, ensuring your business sees and appreciates the value of our content marketing efforts.
Content Marketing SEO Journey
Embark on a comprehensive SEO journey, starting with market research, keyword mapping, and technical audits in the initial month, followed by ongoing refinement through Technical SEO, Link Building, and Content Development in subsequent months.
Month 1
Content Marketing Foundations
It all Starts here
-
1
Defining Content Marketing Goals and Audience
We begin by establishing your content marketing objectives, whether it’s increasing brand awareness, generating leads, or enhancing customer loyalty. Concurrently, we develop detailed profiles of your target audience, gaining insights into their preferences, behaviours, and challenges. This foundation enables us to create content that truly resonates and effectively meets their needs. -
2
Content Audit for Strategy Development
Before producing new content, we conduct a comprehensive audit of your existing materials and perform a competitor analysis. This helps us identify what content is performing well, uncover gaps in your current strategy, and understand industry standards. The insights gained from this audit inform our approach, ensuring that your content strategy is both competitive and aligned with your brand’s unique voice. -
3
Tailored Content Calendar Development
Our content team designs a customised content calendar that aligns with your marketing goals and audience insights. This calendar outlines the schedule for publishing various types of content, including blog articles, case studies, videos, and social media posts. By planning ahead, we ensure consistent engagement with your audience and timely delivery of content that supports your overall marketing objectives. -
4
Creating Engaging, High-Quality Content
Our content marketing experts and content creators produce compelling and valuable content tailored to your target audience. Whether it’s informative blog posts, captivating videos, or visually appealing infographics, we ensure each piece of content is high-quality, engaging, and maintains your brand’s identity. Our focus is on delivering value that attracts and retains your audience, fostering a deeper connection with your brand. -
5
Continuous Improvement Through Data Analysis
After launching your content, we continuously monitor its performance using key metrics such as traffic, engagement, and conversion rates. This data-driven approach allows us to assess what’s working and identify areas for improvement. Collaborating closely with your team, we make informed adjustments to optimise your content strategy, ensuring sustained impact and keeping your content ahead of industry trends. This ongoing refinement guarantees that your content remains effective and continues to drive your business forward.
BESPOKE STRATEGY DEVELOPMENT
Your Personalised Roadmap
Our team of digital experts carefully designs a bespoke roadmap in the first month, paving the way for focused implementation strategies in the subsequent months.
MONTH 2 onwards
Agile Campaign Development
Implementation of your SEO Strategy roadmap
Situational Analysis
After initiating your content marketing campaign, our consultants perform a comprehensive situational analysis to evaluate your progress. We highlight what’s working well and identify areas that require adjustments, ensuring your strategy remains effective and aligned with your goals.
SERP Landscape Analysis
We assess the performance of your published content by analyzing key metrics such as engagement, reach, and conversion rates. This analysis provides valuable insights into which content resonates most with your audience and informs future content creation efforts to maximize impact.
Technical Audit
Our team conducts a thorough audit of your existing content to identify strengths and gaps. By evaluating the relevance, quality, and effectiveness of your current materials, we ensure that all content aligns with your marketing objectives and meets the needs of your target audience.
Opportunity Analysis
We identify new opportunities to elevate your content marketing efforts through in-depth audience research and content gap analysis. By comparing your current performance with potential growth areas, we pinpoint the most promising topics and formats to expand your reach and engagement.
Content Optimization Opportunities
To enhance the effectiveness of your content, we provide targeted recommendations for optimization. This includes improving readability, updating outdated information, incorporating multimedia elements, and refining calls to action to boost user engagement and drive conversions.
Competitive Content Analysis
We analyze your competitors’ content strategies to identify areas where your content can stand out. By understanding what works for others in your industry, we develop unique content approaches that differentiate your brand and attract a larger, more engaged audience.
Achieving Content Marketing Success for Our Clients
Content marketing is a marathon, not a sprint; it takes time to achieve meaningful results. Be wary of agencies that promise quick wins. Genuine content marketing partners focus on realistic timelines and prioritize creating and optimizing key content areas to drive increased engagement, leads, and revenue.
693% increase in Top 3 keywords worldwide
In just 24 months, this Australian fashion brand achieved international success in a highly competitive market with OMG.
Jazmin GreenHead of Enterprise SEO
#1 Position
for Underwear
Calvin Klein secured the top spot for its leading product category through organic search with OMG.
Erika DiasSenior Enterprise SEO Consultant
900% increase in Top 3 keywords
In 6 months, this leading tutoring company achieved significant success using OMG’s SEO and PPC strategy.
Ahkeem SealySEO Manager
45x ROAS
on Paid Search
A leading skincare brand saw exceptional growth and a stronger online presence within just 6 months.
Ed JonesHead of Paid Search
Money keywords ranked using our Evidence Driven Framework
We dedicate ourselves to digital marketing efforts that generate significant revenue for your business. While other agencies may boast about increasing clicks and traffic, our commitment is to the results that matter most to you—the ones that contribute to your financial success.
| Client | High Search Money Keyword |
Current Ranking |
Original Ranking |
|
|---|---|---|---|---|
 |
#1 ‘Sugar free kombucha’ | 1 | 9 | view case study |
 |
#1 ‘Reformer Pilates classes’ | 1 | 3 | view case study |
 |
P1 ‘Carrera sunglasses’ | 1 | 100 | view case study |
 |
#1 ‘chai latte’ | 1 | 27 | view case study |
 |
#1 ‘awning supplier’ | 1 | 10 | view case study |
How Can We Help?
Our SEO Services
Our expert team specialises in all facets of SEO. No matter the industry or size of your business we’ve got the experience and expertise to get you real results.
Local SEO
Get more customers locally, by improving your websites local seo strategy and drive more traffic to your site!
Enterprise SEO
Long-term success lies in enterprise seo campaigns to lower your cost per acqusition, scale your rankings, grow your revenue and increase your market share.
eCommerce SEO
Become a marketplace champion with a specialised eCommerce SEO strategy that boosts traffic AND sales.
Lead Generation SEO
SEO-generated traffic does nothing for your business if it doesn’t convert to leads. A killer SEO strategy is fine-tuned to generate real revenue.
B2B SEO
Generate floods of qualified leads and supercharge revenue. Achieve next-level growth with evidence-based B2B SEO.
Content Strategy SEO
An expert content strategy accelerates your SEO results, attracts waves of new visitors and converts more customers.
Content Marketing SEO
Launch high-impact Content Marketing that delivers soaring growth in traffic, leads and customers for the long term.
Link Building SEO
Become the site that anyone who’s anyone wants to link to. Earn quality links to bolster your rankings, drive traffic and accelerate your revenue.
Our dedicated experts are ready & waiting to get started today.
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
We’ve been able to increase our organic conversions by 345% year on year.
Tegan Thorpe – Cohen Handler
All these Success Stories
started with a Free Audit
Our performance marketing specialists are known as the best at integrated digital campaigns and have won major awards for a reason… RESULTS.
Our dedicated experts are ready & waiting to get started today.
WE ARE THOUGHT LEADERS
We don’t just execute strategies we pioneer innovation.
OMG excels as a digital marketing innovator, consistently pushing boundaries to provide clients with leading-edge strategies in the dynamic digital landscape.
We’ve got Gurus all over the world.
SydneyMelbournePerthGold CoastBrisbaneAdelaideSingaporeDubaiTexasCape TownSerbia
Hi I’m Jazmin, I’m the head Head of Enterprise SEO.
I make sure that our enterprise clients rank high on SERPs to gain some BIG results.
Hi I’m Simon, I’m the Chief Customer Officer.
I take huge pride in making sure that all of our clients are happy and well taken care of.
Hi I’m Hayley, I’m the Head of Data & Analytics.
I am always ahead of the game – keeping all our Gurus up to date on the latest.
What exactly is Gurulytics?
It’s our advanced analytics tool and bedrock of our success. It transforms raw data into actionable strategies, consistently delivering exceptional results for our clients.
5 Star SEO Agency
Drive genuine business growth
We delivered a blog-focused content strategy, integrated with an SEO campaign. Over 12 months, here are some awesome results.
Multiply your organic website traffic
Achieve unparalleled visibility in relevant search engine results with a committed SEO company that delivers honest and impactful results.
Watch your business seamlessly surpass competitors across all search engines and establish thriving new revenue streams through expertly designed SEO campaigns.
We have empowered Australian businesses to triple their leads by refining their SEO strategies with our dedicated services.
Dominate Google search results
Ascend to the top of Google’s search rankings and excel across all major search engines.
Outshine competitors by securing multiple first-page positions for key search terms and enhancing your presence in local directory listings.
Stay ahead with a leading SEO agency that implements innovative and cutting-edge digital marketing strategies tailored to your website.
Partner with authentic SEO experts
Unlike some SEO companies that use deceptive tactics to mask their lack of results, we maintain full transparency regarding your investment.
Whether it’s technical SEO, link building, or local SEO, our SEO specialists keep you informed every step of the way and explain the purpose behind each strategy.
Our SEO professionals are dedicated to delivering genuine results, working tirelessly until you achieve the outcomes you’ve invested in.
A Global Agency. The Same Goal.
Team Members
200+
Client Revenue
$761m
Client Retention
98%
Why Choose OMG?
When you partner with Australia’s leading digital marketing agency, you’re backed by a team of the brightest marketing minds in the country.
- No cookie-cutter strategies—just personalised campaigns designed to drive powerful, measurable results.
- No time wasted on BS. We focus on real, sustainable growth with best-practice methods.
- Specialists across every digital channel and stage of the customer journey, all working to maximise your marketing performance.
- Proven success across hundreds of industries, for brands big and small.
- Start with a free audit and strategy session. We’re committed to 100% transparency—no surprises, just results.
Why Not Another Agency?
Worse results, outdated strategies, and a lack of transparency.
- Agencies often rely on generic strategies that fall short.
- Misleading guarantees with shady practices that can harm your long-term growth.
- Limited expertise and disconnected teams, with fewer service offerings.
- Less knowledge and experience navigating diverse industries.
- Hidden fees and unexpected costs, making for an unpleasant surprise.
Top Certifications
We Partner with the best
Our trusted partner network of top technology brands and leading agencies helps us deliver the best, seamless experience – time and again.
Top 3% Google Ads Agencies in Australia
Frequently Asked Questions Content Marketing SEO
Why is content marketing important?
Content marketing forms the foundation of your brand awareness. By delivering valuable insights and solutions through carefully crafted content, you position your brand as a thought leader in your industry, setting it apart from competitors. More importantly, content marketing is an effective way to transform potential customers into a community of loyal advocates.
What channels are included as part of a content marketing strategy?
A solid content marketing strategy spans several digital arenas, each vital for spreading your brand’s message. These usually include:
- Blogs — Rich, often educational pieces that establish your position as an industry thought leader.
- Social media — Platforms like Facebook, Twitter, LinkedIn, and Instagram turn your content into conversations, expanding its reach and fostering community.
- Email — A direct line to your audience, allowing you to deliver bespoke content, such as newsletters, straight to their inboxes.
- Videos — Videos — Adding a dynamic layer to your strategy, videos make complex ideas more digestible and engaging.
- Infographics — Creative visuals that convey complex information in an easy-to-understand and shareable format.ore digestible and engaging.
What is the difference between content marketing and SEO content?
Content marketing and SEO are distinct yet interconnected strategies within digital marketing. The former focuses on using content to attract and engage a targeted audience, aiming to build interest and trust in the brand’s products or services by providing value to the reader through blog posts, social media content, emails, and more.
On the other hand, SEO content concentrates on optimising web pages to improve their rankings in search engine results. It involves keyword optimisation and integrating backlinks into your copy. Despite these differences, both strategies are crucial for online visibility and can effectively complement each other. SEO can enhance content marketing efforts by ensuring it reaches a wider audience through improved search engine rankings.
How frequently should I post content as part of a content marketing strategy?
The frequency of your content posts should align with industry standards, audience preferences, and your available resources. Consistency is crucial for keeping your audience engaged. For blogs, a common cadence ranges from weekly to monthly posts, depending on your capacity to provide quality information. Social media demands a more dynamic approach, with daily or multiple posts per week being ideal for staying on your audience’s radar. The key is to find a balance that allows for consistent posting without compromising content quality.
Regularly analyse your engagement metrics, as they offer valuable insights that help you fine-tune your posting schedule, ensuring your content marketing strategy remains effective and aligned with your audience’s preferences.
