Guru’s Guide August 
Google’s August 2023 Core Update: Important Insights
It is official! Google has finally announced its much-anticipated August 2023 core update, currently being rolled out. This marks the second core update within the year, succeeding the March 2023 release.
Core updates represent substantial shifts in Google’s search algorithm, aimed at enhancing the caliber of search outcomes. Their influence encompasses all forms of content, across diverse languages and global regions.
While the granular details of algorithmic adjustments introduced in each core update remain undisclosed, Google has indicated a central emphasis on refining the relevance of search results within the August 2023 update.
In practical terms, pages that exhibit a strong alignment with users’ queries are poised to ascend in the search results hierarchy. Conversely, those deemed less pertinent may witness a decline in ranking.
It’s important to note that core updates can lead to notable fluctuations in the search rankings of specific pages. Such fluctuations arise from the algorithm’s ongoing assimilation and evolution.
If you see a drop in your search rankings after the August 2023 core update, do not panic. There are a few things you can do to improve your chances of ranking higher in the future:
- Make sure your content is high-quality and relevant to your target audience.
- Use keywords strategically throughout your content.
- Create backlinks to your site from high-quality websites.
- Keep your content up-to-date.
By adhering to these guidelines, you can increase your chances of ranking well within Google’s search results, even in the aftermath of the August 2023 core update.
Consider the following additional aspects regarding the August 2023 core update:
- The rollout is anticipated to be completed over a span of up to two weeks.
- The update’s impact may vary based on the specific website or page.
- Absolute certainty in improving rankings post-update remains elusive.
- The most effective approach to boosting rankings centers on generating superior content that resonates with your target audience.
For any inquiries related to the August 2023 core update, feel free to reach out to our in-house OMG SEO experts. We’re here to assist.
Experiential Marketing: A Guide to Creating Memorable Experiences
Experiential marketing? It’s not just a fancy term – it’s the secret ingredient to creating memorable experiences for consumers. Imagine developing connections that go beyond traditional advertising and create lasting relationships.
Experiential marketing can take many forms, such as;
- Pop-up Stores: Strategically placed in bustling, high traffic areas, these temporary retail spaces offer platforms for product unveilings, experimental concept trials, and personalised customer interactions.
- Events: From vibrant music festivals and concerts to informative product showcases and educational workshops, events serve as immersive platforms that amplify brand engagement.
- Activations: Brief yet impactful, activation campaigns are designed to create a buzz and generate excitement. They may take place in various locations such as shopping centres, sporting events or even airports.
- Digital Engagement: Harnessing the vast potential of social media, experiential marketing harnesses interactive content and personalised engagements to connect with customers on a personal level, build relationships and drive sales.
Experiential marketing is a powerful way to connect with customers and build relationships. It is a more effective way to reach consumers than traditional advertising, and it can help businesses to stand out from the competition.
Here are some of the benefits of experiential marketing:
- Increased Brand Recognition: By nurturing affirmative, enduring brand associations, experiential marketing propels brand visibility to more elevated heights.
- Intensified Customer Engagement: Paving the way for meaningful customer-brand interactions, experiential marketing helps improve levels of engagement significantly.
- Increased Sales: Experiential marketing can help to increase sales by creating a desire for the brand’s products or services.
- Enhanced Customer Loyalty: By fostering genuine, personalised connections, experiential marketing can help to enhance customer loyalty.
If you are looking for a way to connect with your customers on a deeper level and build relationships that go beyond traditional advertising, then experiential marketing is a great option.
Below are some strategic tips for crafting impactful experiential marketing campaigns:
- Strategic Goals: Set the campaign’s overarching objectives clearly. Are you aiming to amplify brand visibility, enrich consumer engagement, or catalyse lead generation?
- Target Audience: Identify the target demographic for your campaign and tailor your initiatives to resonate with their interests and needs.
- Memorable Experience: Create a memorable experience that will stick in the minds of your customers long after the event’s conclusion.
- Measure Results: Rigorously analyse the campaign’s outcomes to see what works and what doesn’t. Turn those insights into strategies for future experiential marketing campaigns.
Experiential marketing is a powerful tool that can help businesses to connect with customers on a deeper level and build relationships that go beyond traditional advertising. If you are looking for a way to create memorable experiences that will leave a lasting impression on your customers, then experiential marketing is a great option.
Social Media Platforms Are Constantly Evolving with New Features
Social media platforms are always adding new features to keep users engaged. Here are some of the latest updates from Instagram, Threads, Twitter, LinkedIn, and TikTok:
- Translations for broadcasts: Instagram is working on a feature that will allow users to translate broadcasts into different languages.
- AI summary for DMs: Instagram is also working on a feature that will use AI to summarize long DM conversations.
- Voice message playback speed: Users can now change the playback speed of voice messages.
- Threads chronological following feed: Threads, Instagram’s standalone messaging app, is getting a chronological following feed.
- Threads post translations: Threads is also getting a post translation feature.
- Threads notification filter: Threads is getting an advanced notification filter.
- Threads desktop version: Instagram is considering launching a desktop version of Threads.
- Video downloads: Twitter is now allowing users to download videos, but only with a Twitter Blue subscription.
- 50% off ad packages: Twitter is also offering a 50% discount on ad packages.
- AI writing tool: LinkedIn is working on an AI tool that will help users write posts.
- AI assistant: LinkedIn is also working on an AI assistant that will help users with tasks such as finding jobs, connecting with people, and managing their profiles.
TikTok
- Text-only posts: TikTok is now allowing users to post text-only posts.
These are just a few of the new features and updates that are being worked on by social media platforms. It will be interesting to see which of these features are released and how they are used by users.
How will these new features impact social media users?
The new features and updates that are being worked on by social media platforms are likely to have a significant impact on how users interact with these platforms. For example, the ability to translate broadcasts on Instagram will make it easier for people from all over the world to follow and participate in broadcasts. The AI message summary for DMs on Instagram will help users to quickly catch up on important messages. And the ability to change the playback speed of voice messages on Instagram will give users more control over how they listen to voice messages.
The new features and updates on Twitter, LinkedIn, and TikTok are also likely to have a significant impact on how users interact with these platforms. For example, the ability to download videos on Twitter (with a Twitter Blue subscription) will make it easier for users to save videos to watch later. And the 50% discount on ad packages on Twitter is likely to attract more businesses to advertise on the platform.
Overall, the new features and updates that are being worked on by social media platforms are likely to make these platforms more user-friendly and engaging. It will be interesting to see how these features are used by users and how they impact the way we use social media.
