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Top 5 Enterprise SEO Tools For Every Team and Industry (2021 Edition)

Enterprise SEO platforms are packed with tons of features to help you up your SEO game, from keyword research and technical SEO to performance tracking and competitor analysis. If you aren’t using one of these tools, you’re missing out on valuable opportunities to improve your visibility and drive more traffic from organic search engine results.

Running a large, complex website?

Can’t understand why your competitors are outranking you every single time?

Don’t know where to go with your search strategy?

Here’s a secret: There are 3 factors behind every enterprise page 1 ranking

  •  A clear strategy 

  • A competent team executing it

  • A set of powerful SEO tools or SEO Stack — and a team that understands how to use them.

Enterprise SEO platforms are powerful and they can help you simplify your workflow, outrank your competitors and prioritise actions with the biggest ROI for your business. But the truth is, it’s not about picking an SEO platform and instantly seeing results. Different tools work well for different goals and different sized teams — and if you can find one that complements your business, you’ll have a much easier time climbing the rankings in search engines.

If you’re struggling to get the most out of your enterprise SEO platform or having trouble picking one in the first place, don’t worry. We’re here to help.

In this post, we’ve rounded up the best enterprise SEO tools for any team, industry and experience level — so you can find the best fit for your organisation and needs. Plus, each of these tools has been tried and tested BY our enterprise SEO experts, so you know you’re getting the best of the best.

Ready to supercharge your enterprise SEO strategy? Let’s go.

Top 3 mistakes marketers make when choosing an enterprise SEO platform

Before we jump into the top options on the market, let’s take a quick look at WHY it’s so challenging to find the best enterprise SEO tool.

When you’re buying enterprise SEO tools, you need to have a thorough vetting process to make sure they're aligned with your business structure and will help you achieve your digital marketing goals. However, this is easier said than done.

Time and time again, we see companies making big mistakes when selecting enterprise SEO tools — mistakes that cost them in real rankings and revenue. Here are three of the most common:

Mistake 1: Thinking an enterprise SEO tool is a quick fix

If you’ve ever thought of an SEO platform as a quick win, you’re not alone. Most companies overspend resources (i.e. time and money) on digital marketing tools, thinking they’ll do all the work for them. Then, when they don’t instantly see results, they get frustrated and throw in the towel — leaving their competitors to claim the top spot.

Here’s the deal: most SEO tools like SEMRush spend big dollars in sales & marketing (Approx USD $54 Millions in 2020) meaning they have the resources to sponsor industry publications and influencers. 

seo platform spend

Source: SeekingAlpha

As a result, most companies make the mistake of thinking these tools are a silver bullet, rather than a platform that needs to be integrated into their overall SEO strategy.

Mistake 2: Ignoring the learning curve and resourcing

It’s a story as old as Google itself. Companies begin using a digital marketing platform and expect it to be an on-off switch that delivers rankings on tap. After a few weeks or months of less-than-desirable results, they quickly rule out the tool and throw it into the "too hard" basket.

In fact according to Lawless Research “Marketing teams that use more tools (including SEO tools) regularly spend more of their workweek on manual Tasks”. 

average time spent on manual tasks

Even the best enterprise SEO platform out there (including the free ones like Google Search Console or Google Analytics) requires a significant amount of training before you can start reaping the rewards. If your team isn’t properly trained to extract insights or too under-resourced to implement any changes, you’ve lost the race before you’ve even started.

Mistake 3: Analysis paralysis due to an extensive offering of enterprise SEO platforms

Fact: the SEO software tools market is MASSIVE. According to technavio, the market has the potential to grow by USD $740.01 million between 2020 and 2024. What’s more, this momentum is expected to accelerate during this period. 

seo platform marketing size

Source: technavio

It’s no surprise that the third most common mistake marketers make is giving in to analysis paralysis. In other words, they don't choose any at all.

Enterprise SEO platforms are packed with tons of features to help you up your SEO game, from keyword research and technical SEO to performance tracking and competitor analysis. If you aren’t using one of these tools, you’re missing out on valuable opportunities to improve your visibility and drive more traffic from organic search engine results.

Best enterprise SEO platforms

Due to all of these factors, there isn't a lot of independent information out there that teaches marketers how to buy an enterprise SEO tool based on business needs, team expertise and experience, and future goals.

That is, until now.

how to buy an enterprise seo tool

seo tools pricing structure

Below, you'll find just that: a platform-agnostic breakdown of the top 5 options on the market today. We ran a survey on both LinkedIn & Twitter to determine the most popular enterprise SEO tools among SEOs:

 

seo tool research

 

enterprise seo tools popularity

 

We shed some light on their key features, pricing plans, and the type of company that stands to benefit most from the tool. 

 

1. Conductor

conductor

 

Conductor is an enterprise-level SEO platform that combines search and content marketing technology with strategy services from customer-driven teams. The tool provides insights on how a company’s audience is searching organically, as well as recommending actions that marketers can use to increase visibility and revenue.

What’s great about Conductor is its ability to use technology-first insights to measure how a website is performing online and how SEO implementations have impacted the site’s visibility on organic search. On top of this, the digital service team assists marketers with strategies and resources to help improve SEO performance.

 

Key enterprise SEO features

1. Insight Stream: Conductor’s ‘stream’ is like an activity newsfeed but for SEO. You’ll always be up-to-speed on changes to search traffic, new content ideas or emerging competitors based on keyword data pulled from Conductor and third-party sources.


Insight Stream

2. Market Share: Your SEO efforts don’t exist in silo. You’re always competing with other websites, from large media publications to other enterprise-level organisations just like yours. That’s why Conductor identifies the top domains that are appearing for your target search terms and analyses what you need to do to stand out. The platform includes a Rank Comparison tool that allows you to cross-compare positions for up to four domains, and even narrow insights down for different categories, devices, locations and types of search results. 

Market Share

3. Explorer: Conductor is also a handy tool if you’re looking to track rankings or track keywords that your competitors are ranking for. It piggy-backs off SEMRush’s best-in-class keyword index to pinpoint the number of keywords that are bringing customers to your competitors from Google, as well as your top competing domains as a whole. 


Explorer

4. Link audits: Thanks to its integration with DeepCrawl and Majestic, Conductor allows you to perform internal link audits, identify issues on your domain or page AND run an external link analysis of domains linking back to your site. This saves you from needing to sign up for these tools separately, and sheds light on any technical issues that may be affecting your link building efforts (such as broken links, 404s, unlinked site pages, or redirecting URLs).

link audits


Enterprise SEO pricing

Conductor operates on a bespoke pricing model and offers a Free Trial. All you need to do is fill out the form on their website, and a member of the team will be in touch with you to understand what you need — then build a tailored plan that’s catered to your organisation, budget and goals.

Who’s it for?

Conductor is perfect if you’re looking for a robust all-in-one SEO platform with best-in-class integrations. This platform is a jack of all trades: it’s easy to use for a marketing team with little SEO experience, but advanced enough to meet the needs of experienced SEO professionals.

What sets Conductor apart is really its combination of technology-led insights, and its customer-centric recommendations that are focused on the user experience. This makes it the ideal enterprise SEO software for a range of industries and team sizes, from multinational retail brands to B2B organisations. 

Keep in mind: despite its simplicity and intuitive design, Conductor does require some training before you can get up and running. Luckily, Conductor offers a Training Camp program for team members, which can be done in roughly a fortnight. You also have access to Conductor’s extensive Knowledge Base and robust support services.

According to Brett Pinto Communications Consultant at Conductor

“Conductor’s core audiences are Enterprise Organic Marketing teams, defined as anyone that is involved in managing a brand’s website or digital content. Conductor believes that Organic Marketing success relies heavily on how effectively you connect your SEO, Content and Web teams so they can get more done - faster. As such, the platform uses role-based personalization to tailor the experience to individual personas for more effective and efficient workflows.

Conductor offers unique, best-in-class features for every part of the Organic Marketing workflow—from discovery to optimization to measurement—to enable full team collaboration.”

 

2. seoClarity

seoClarity

seoClarity combines incredible swathes of data with machine-learning algorithms to deliver real-time analyses into search visibility. The platform takes advantage of machine learning and AI to shed light on historical data and search trends as they happen, then provide tailored live metrics and recommended actions based on the current search landscape. 

Beyond its powerful AI features that are well-suited to enterprise SEO clients running complex website infrastructure, seoClarity also provides next-level content recommendations that help writers research and create killer content that ranks.

Key enterprise SEO features

1. Actionable Insights: This proprietary algorithm automatically generates insights from hundreds of data points, to help uncover any technical issues that may be hindering SEO performance or identify opportunities to improve rankings (such as opportunities for link building or long-tail keywords). seoClarity’s Actionable Insights are extensive, to say the least, but thankfully the platform categorises each insight by its impact on your site pages and the effort required to make the improvement. 

Actionable Insights

2. Content marketing: seoClarity’s content marketing tools are second to none. Content Fusion is an AI-powered writer that analyses what’s ranking for a specific keyword, then provides insights on how to develop authoritative content that can compete in search. Meanwhile, its content optimisation feature helps marketers research content topics and ideas and apply user intent to any copy that’s developed.


Content marketing

 

3. Rank Intelligence: This feature draws upon over 27 SEO metrics to analyse your ranking data and compare it with your competition. The beauty of seoClarity’s rank tracking is that it also includes a daily rank tracking feature across all countries on all search engines, for both desktop and mobile.

Rank Intelligence

 

4. Technical SEO: From page speed to the density of keywords and crawlability, technical SEO is a huge part of ranking on top of organic search. That's why seoClarity comes with Clarity Audits. This built-in site audit technology conducts more than 40 technical health checks, as well as unlimited crawls on site pages and internal and external link audits. On top of this, seoClarity also includes Bot Clarity, which identifies search engine crawl issues in real-time.


Technical SEO

 

Enterprise SEO pricing

seoClarity’s pricing model is based on the number of domains and keywords tracked. 

Pricing starts at $0.15 per keyword query and $750 per month for the Essentials Plan, then scales up to $3,000 per month for the Core Plan (for small to mid-sized teams) and $4,500 per month for the Professional Plan (for global SEO teams).

Who’s it for?

seoClarity has an EXTENSIVE treasure trove of SEO data, which makes this tool the best for more technical users, such as experienced practitioners, data analysts, content marketers, and IT teams. The SEO marketing tool is especially handy if you’re a B2B organisation as seoClarity has a proven track record in delivering outstanding results, or if you’re an eCommerce brand looking to identify duplicate content, improve link building and optimise specific product categories.

However, you’ll be spending a ton of time hanging out in dashboards. If you don’t have a lot of prior experience in SEO, don’t want to spend hours peering into data or you’re operating with a lean marketing team, it can quickly become daunting to sift through all of its features and action all of the insights recommended.

According to Tania German,  Director of Marketing at seoClarity

“seoClarity is a fit when enterprise organizations want to develop a real strategy and a measurable, scalable way to manage the implementation, tracking and monitoring of the same. While it is easier to grab more data in SEO than ever (making it less of a black box for marketers), it has now resulted in teams of all sizes drowning in trying to make sense of all the data. Our top industries - Ecommerce, Travel and Hospitality, Automotive, Real Estate, Technology, and Manufacturing”

 

3. Searchmetrics 

Searchmetrics

Searchmetrics is an SEO data-driven platform that’s specifically designed to help an enterprise-level company track their rankings, uncover new keyword research, and optimise content to rank in search results. This SEO tool’s main drawcard is the ability to extract insights at a global, regional and local market level, which is invaluable when you’re running an international business or trying to connect with a worldwide audience.

Another great thing about Searchmetrics? It has a HUGE database of companies and search terms that you can monitor against your own to see how your business or page stacks up. This is incredibly useful if you want to understand who your competitors are in different countries and develop localised strategies to outrank them in search.

Key enterprise SEO features

1. Research Cloud: Searchmetrics’ SEO competitive analysis feature allows you to audit your visibility for target keywords in 30 different countries and view your ranking performance in real-time. The Research Cloud is as extensive as they come: it offers insights into search strategies that are working for your competitors, and pinpoints valuable content and keyword gaps in your own digital marketing strategy that need to be addressed. The best part is that this feature includes benchmarks at the domain level, subdomain level, directory level and page level — so you can get as granular or stay as top-level as you’d like.


Research Cloud

2. Content Experience: Content is a crucial part of any enterprise SEO strategy. That’s why Searchmetrics includes a built-in Content Experience feature that gives data-driven content marketers the upper hand. The platform’s Topic Explorer sheds light on relevant topics and keywords to include in each piece of content, while the Search Intent function allows you to get to the heart of a user’s intent and craft quality content that’s perfectly tailored to their needs. Each piece of content is assigned a Content Score based on its keyword coverage and length. Plus, there’s also a comparison tool that lets you compare your page against other top-performing pieces for the same topic. 

Content Experience

 

3. Search Experience: Searchmetrics combines machine learning with keyword tracking to monitor search performance across 130 countries and 1000 locations, on multiple search engines for different devices. The Search Experience feature comes with a competitor benchmark and performance gap analysis, and includes URL-level tracking to measure and improve performance at an individual page level.

Search Experience

 

4. Site Experience: Last but not least, Searchmetrics simplifies technical SEO for an enterprise-level company with its own website crawler and internal site audits feature. You’ll receive a list of key risks and opportunities for your website categorised by the highest risk and search traffic potential, as well as clear insights that can be leveraged into on-page actions.

Site Experience

 

Enterprise SEO pricing

Searchmetrics doesn’t publicly list their pricing on their website, but the basic plan is known to range from anywhere between $69 - $79 per month for the basic plan all the way up to $397+ per month. You can request a guided tour of the Searchmetrics Suite, plus pricing details, on their website.

Who’s it for?

Any enterprise-level company operating on a global or regional scale. Searchmetrics has a ton of features that are designed to cover different locations, which makes it perfect if you’re selling products in multiple countries or if you’re targeting a global audience. The tool is fairly straightforward to use, and Searchmetrics even offers dedicated onboarding training, webinars, videos, podcasts and articles for marketers looking to get the most out of the platform. 

However, it is more expensive than some of the other options out there and plenty of features may be lost on some companies. If you’re operating on a smaller scale, it’s worth looking into another option on this list and making the switch as you expand.

 

4. BrightEdge

BrightEdge

 

BrightEdge is an enterprise solution that brings together real-time research, recommendations and rankings to guide decisions on SEO and content marketing. Unlike some other solutions, which focus heavily on organic search, BrightEdge pulls insights across search, content, social media, local and mobile to help companies engage with their customers in a meaningful way across the user experience.

But where BrightEdge shines brightest is with its DataCube tool. This massive (and proprietary) keyword index brings together keyword data from over 3.5 BILLION topics, which makes it easy for any marketer to perform research into a specific industry or focus on the parts of a website that deliver the most returns. They also have a solid customer success model: each client is assigned a Customer Success Manager AND a Strategic Account Manager that are there to help a business smash goals.

Key enterprise SEO features

1. BrightEdge Instant: With the speed of changes taking place on Google, enterprise-level companies are increasingly needing to optimise in real time or risk falling behind in search. BrightEdge helps organisations achieve this by giving you all the data you need to understand how you’re performing in terms of rank, keyword research, keyword search volume, voice search and page speed — and how you stack up against the competition. What’s more, you’ll also have access to user behaviour on non-search engines like Amazon or YouTube. This opens up HUGE opportunities to identify relevant content and search trends before your competitors.


BrightEdge Instan

 

2. DataCube: As we touched on earlier, DataCube is by far one of the features that give BrightEdge its edge. DataCube puts a ton of information at your fingertips, so you can quickly identify search terms and see your website ranks for keywords in comparison to the competition. The best part is that DataCube has 5 years of data behind it, which is handy if you want to evaluate how consumer behaviour, demand, or ranking performance has changed over the years.

 

DataCube

 

3. BrightEdge Recommendations: As the name suggests, BrightEdge also provides users with an actionable to-do list to improve SEO performance. These are housed in a single view page and include prescriptive instructions on how to improve each aspect — leaving nothing to guesswork.


BrightEdge Recommendations

 

4. ContentIQ: ContentIQ is a site audits feature that pinpoints errors across a website, no matter how large. It supports the ability to crawl millions of pages, which makes it perfect when you’re running a global business or eCommerce company.

  •  

ContentIQ

Enterprise SEO pricing

BrightEdge offers a quote-based plan that takes into account the number of keywords, domains and competitors tracked, and how many pages are crawled using ContentIQ. You can request a demo and pricing information on their website.

Who’s it for?

The beauty of BrightEdge is that it’s incredibly straightforward to use — making it beneficial for digital marketers, social media marketers, SEO experts and content marketers. The data is easy to extract, analyse and digest into tangible actions to improve SEO. 

BrightEdge has a strong focus on user experience and the customer journey, and is packed with massive swathes of ranking and keyword research data. This makes the platform particularly helpful if you’re in retail, travel, finance, B2B, hospitality and real estate OR if you’re running a consultancy, educational institution, or media/entertainment outlet.

 

5. Botify

Botify

Botify is specifically designed to fix a problem faced by large companies: site crawlability. When you’re running a complex enterprise-level company website with tens of thousands of pages, it’s inevitable that Google will miss A LOT of the content on it. And if you’re not discoverable on Google, you’ll miss out on a ton of opportunities to bring in more traffic, customers and revenue to your business.

Botify provides you with a complete (and we mean complete) picture of every single URL on your website, including those in different languages, AMP versions, and desktop/mobile versions. This means you can get incredibly granular with improvements for each and every page on your site to boost discoverability on Google organic search. 

Key enterprise SEO features

1. Botify Analytics: Botify Analytics offers a full-funnel analysis into your website’s SEO performance with a fast site crawler, comprehensive log analyser, keyword tracker and built-in engagement analyser. By unifying all of these ranking factors, Botify makes it easy to understand how your website stacks up in every stage of search.

Botify Analytics

 

2. Botify Intelligence: Botify Intelligence pulls insights from Botify Analytics and transforms them into prescriptive actions that will improve your organic search visibility. The list is prioritised in order of risk and impact, so you can tackle those that will have the biggest effect on your organic traffic. 

Botify Intelligence

 

3. Botify Activation: This handy feature makes it easy to execute optimisations at scale, without the need to add additional resources. Using Botify Activation, you can get more of your pages crawled using SpeedWorkers and rapidly submit new site pages for indexing using FastIndex.

Botify Activation

Enterprise SEO pricing

Botify has three plans available depending on your business needs. The Essential plan is great for straightforward websites. If you’re running a larger, more complex website with hundreds or thousands of pages, you’re better off going with the Pro or Enterprise plan. Botify doesn’t publicly share its pricing, so you’ll need to get in touch with the team for details.

Who’s it for?

If you’re running a large, complex enterprise company website or an eCommerce company, Botify is a great option to have on the table. It automates plenty of the tedious work associated with technical SEO, particularly when you have thousands of pages to manage. On the other hand, if you’re running a basic website with a simple structure, it’s better to go for another option like Conductor or BrightEdge.

 

Level up your enterprise SEO game

There's no way around it: Enterprise SEO is a different beast. You need to think bigger to achieve bigger, which means you NEED to leverage the right tools and digital marketing strategy - or bring on board an expert marketing partner who can do it all for you.

That's where we can help. Our SEO Gurus have been around the block and understand precisely what it takes to deliver an SEO campaign that ranks large, complex websites on page 1 of Google search.  From a cohesive data-driven SEO strategy to rank tracking, improvements in user experience and a laser-focused approach to link building, we've got you covered where it counts. Best of all, it's FREE to get started. Simply get in touch with us today and claim your complimentary online marketing audit worth $2,000.

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