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PPC Services

Turn your Pay-Per-Click ad spend into game-changing revenue with a strategy that optimises conversions, not clicks.

Laser-focused campaigns that deliver.

Target those in buying mode and you’ll see a massive spike in sales. How? Done right, the power of Pay-Per-Click (PPC) advertising can be phenomenal. And that power can be all yours. Yes, PPC platforms like Google Adwords can immediately drive a huge increase in traffic to your website.

When every click comes at a price, optimising the number of clicks that turn into sales is crucial. Our Adwords management services are fine-tuned for profit and performance, so you spend less and earn more. A lot more. We craft meaningful, hyper-targeted campaigns that zero in on those that are ready to buy.

Here’s what PPC is and why it’s so profitable and effective for businesses
Hardcore strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging and strategic timing.. We understand your key demographic’s needs, intentions, behaviours and emotional triggers that lead to decision making.
On-the-ball management

Weed out non-performing keywords, improve your quality score, reduce your cost per click and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse and adjust your campaign to get results.

Crystal-clear reporting

Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as number of impressions, number of clicks and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.

We manage. You succeed. Sound good?
Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it. Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.
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Yes, PPC will take you to the top of the rankings. But there’s so much more. Not only are PPC ads highly visible and great for brand exposure, they generate clicks like mad. Around 65% of people searching for products they are ready to purchase will click on paid ads. And if targeted precisely to an audience with a strong likelihood of making a purchase (which you can find out when exploring the types of search terms they use) a high proportion of those clicks will translate into genuine sales. So, a killer PPC campaign should easily offset the cost of converting and non-converting clicks and lead to a rapid acceleration in sales.

PPC can add extraordinary value to businesses of all sizes. It’s a guaranteed way to launch you from zero web presence to first page dominance. Local businesses can benefit hugely from Adwords’ precise geo-targeting capabilities too. And for time-sensitive promotions or campaigns, short-term paid ads are the ultimate revenue raiser.

The first thing you need to ask is how much experience they have. This is an interesting one because you’re not looking for years of experience. You’re looking for answers that show they understand PPC beyond the basic structure. You’re looking for examples of how they worked with similar clients to get great results. Look for them to share their stats, such as Cost-Per-Click (CPC), Cost-Per-Acquisition (CPA), and general return on investment information for previous clients. Look for answers that talk about the challenges that they’ve faced and how they may link to challenges that your campaign will face. You’re looking for experience. But the number of years does not always make an experienced PPC practitioner. It’s how they can relate their experiences to your project that really matters.

Next, you should look for certifications. Did you know Google Adwords has its own certification program? A Google Certified Partner qualification shows that the agency takes itself seriously, the agency has actively learned more about the platform, which means you get a better experience. Someone without the certifications won’t necessarily do bad work. But they also haven’t gone above and beyond to learn about the platform they’ll use to promote your business.

Then, you should ask about their strategy. It is one of the most important questions that a potential PPC partner must answer. You’re looking for them to start talking about your Key Performance Indicators (KPIs). These include: Cost-Per-Click (CPC), Conversion Rate, Cost-Per-Acquisition (CPA). Are they talking about those benchmarks? More importantly, are they talking about the steps they’ll take to improve those metrics? Or what the average benchmarks are for each of them based on your industry? If they’re not, they aren’t creating a deep enough strategy. You’re looking for a transparent and data-driven response. Just talking about keywords and ads isn’t enough. You need to know why that’s important and how the agency will use that data to create and refine your strategy.

Ownership of the AdWords account is one of the most important things to discuss. More specifically, you need to make sure the agency gives you full ownership of the account. This is important from a transparency perspective. Plus, the data that your ad campaigns generate can inform other marketing efforts. Great ads can show you where your audience is. They can show you what keywords to target and help with strategy elsewhere. Then there’s the practical aspect. What happens if you were to end your relationship with the agency? If they own the account, they’re keeping all of that data. Make sure that you’re an Administrative Owner of the account. They can create the account, but you need to have those access rights.

Finally, you’re looking for an agency that is actually client-centric and delivers results. Too many PPC advertising companies give their analysts too many accounts to manage at the same time. You want to make sure that this doesn’t happen with the agency of your choice. If your analyst has to manage too many accounts at the same time, they won’t be able to devote enough time to your business. That’s how you end up with subpar results. For this reason, you need to ensure you're gaining a consultant who will dedicate the time to your account. Great agencies know that efficiency is the key, so they’ll know how to reduce excess spending. Look for them to talk about using negative keywords to ensure you don’t spend on traffic has no chance of converting. They’ll mention how they target different demographics and how they tailor ad copy to where the intended audience is in your sales funnel. If you’re working in Google AdWords, they should also mention Quality Score. Every ad you create has a Quality Score. The higher this score, the less you have to bid to get clicks.

There’s a lot to consider when you’re looking for the right PPC agency. It all starts with a conversation. Talk to one of our Growth Gurus today! 

You’re trusting your agency to get results for your business. And let’s be honest, you’re going to have to produce those results. When the CEO comes calling, you want to show that the campaign has achieved a strong ROI.

A lack of transparency means that you have no idea about the result. We give you full access to your own AdWords campaigns, so you can see the raw data. 

You can trust our reporting to be consistent  We provide information on leads, sales, and other important matters. It’s important to know your CPC, your CPA, and everything in between. Which is why we are 100% transparent with you.

Every PPC specialist does keyword research.

But it’s the quality of that research that really matters. Anyone could find a million keywords for your ads. But if none of them lead to conversions, then what’s the point? So, what are you looking for? The right PPC partner should provide an extensive list of keywords as standard. But you’re looking for more than that.

At OMG, we take a lot into consideration. These include broad & exact match, negative keywords, as well as short and long-tail keywords. 

Curious about how we do things? Give us a call! 

The quality of your landing pages is vitally important to the success of a PPC campaign.

Landing page quality affects your Quality Score in Google AdWords. A bad landing page means a low Quality Score. That means a higher CPC. But that’s not all. The number of landing pages that you have has a massive effect too. In fact, businesses with 40+ landing pages get 12 times the amount of leads that business with 5 or fewer landing pages.

We understand why landing pages are important, and how to optimise them. With experienced in-house developers, A/B testing, landing page copy best practice, you name it, we’re on top of it! 

Bad landing pages damage your campaigns. So do unoptimised landing pages. And having one landing page spread across dozens of ads will never raise your conversion rate. Your landing pages are as important as your ad copy. 

Been burnt by a bad agency before and your account is not performing as well as it should? Don’t worry, it’s very rare that we will need to start from scratch. With a full account audit, we can see where your current account stands and improve on what you already have. 

Even a poorly maintained PPC account has useful data. We can see what keywords and ad copy didn’t work and even pull data about how well the ads performed at different times of day. Building new and improved campaigns with data that you already have is the best way to improve your PPC performance.

You want a super-tight PPC strategy that delivers bankable returns without wasted spend. It’s true PPC isn’t the cheapest strategy, especially if you’re in a highly competitive industry where keywords are priced at a premium. That fact is many businesses waste money on keywords that aren’t efficiently targeting customers who are ready to make an on-the-spot purchase. Our expertise is in making paid search ultra-profitable by optimising for conversion, not clicks.

Our PPC gurus are hardcore strategists who take into account a huge variety of factors. Beyond analysing keywords, we look at your target demographic, including what they search for, where, on which devices and when. Leveraging this precious info, we craft compelling ads and landing pages. Razor-sharp messaging entices keen buyers to filter out the competition and go straight to you. 

PPC Management Services

Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.

Google Adwords

Bing Ads

Google Shopping

Remarketing

Why OMG?
A lot of digital marketing agencies talk the talk, but we’re more interested in getting stuff done. Our focus is on high performance campaigns with results you can see for yourself, boosting your bottom line and helping your business achieve insane success. That’s it. No filler, all killer.
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Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

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Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

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Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

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Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp PPC campaigns.

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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Pay per click advertising, or PPC advertising, is a method of online advertising where advertisers pay money every time a user clicks on their ad.

PPC ads can show up on search engine results pages, social media feeds, web pages and apps.

The most popular method of PPC advertising is paid search ads. They look like normal search results but show up on the top and bottom of the first page of search engine results when a particular keyword is searched.

So, how do search engines decide which ads get the best position on the results page?

It comes down to an Ad Auction. Advertisers need to bid on the search terms (keywords) they want to display their ads.

Then Google or the other search engine uses your bid together with other criteria, such as the relevance of the ad, to determine which ads are displayed, in which order.
That depends on your business. PPC is a powerful digital marketing strategy. One of the most significant benefits is SPEED.

You can put hyper-targeted ads in front of your audience in just a few hours (with right know-how, of course). This is perfect if your business is kicking off and you want to get your brand noticed, or you have a time-sensitive offer that you want to get out there.

Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!

SEO and social media are brilliant tactics for long-term growth, but PPC marketing can put you on page 1 of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is highly effective.

Another brilliant thing about PPC is that you only pay when someone sees your content.

With the right hyper-targeted strategy, this means you can make sure you're not wasting money on audiences who aren't interested in your products or services.
Every industry has a different click-through rate benchmark, so it’s worth knowing what you’re shooting for in your sector.

Across industries, the average CTR on Google Ads paid search ads is around 2%. So, anything above 2% can be considered a good CTR.
There are heaps of reasons we’re the best PPC management agency. But we know you’re busy, so here are the three most important: results, transparency and experience. Let's talk about the results.

We're out to get the best return on your PPC investment. That means we create hyper-targeted, cost-effective campaigns that will win more of the website traffic you want (and less of the traffic you don’t).

Our gurus never stop monitoring and fine-tuning your campaign to find ways to squeeze more from your budget.

Unlike many other PPC management agencies, we keep you in the loop every step of the way. Transparency is essential in the way we work: no hidden agenda or secret squirrel tactics.

We're an open book.We know our way is the best way to get results. How do we know? Experience.

Our gurus have years of experience delivering explosive revenue growth for businesses of all types and sizes. We take our learnings and apply them to your campaign for even more brilliant results.
It depends. We know that's frustrating to read, but there's no easy answer that covers every business. PPC is an auction system that rewards businesses who have high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. As an example, the average cost per click in Google Ads is from $1 – $2 on the search network.

The most expensive keywords in Google Ads cost upwards of $50 per click. These are highly competitive keywords are in industries that have high customer lifetime values, such as insurance and loans. So, it’s all about balancing your budget with the return on investment.

Don't worry about your budget getting out of control. PPC advertising gives you a tremendous amount of control over how your budget is spent.

Let's increase your sales.

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