PPC Services

Turn your Pay-Per-Click ad spend into game-changing revenue with a strategy that optimises conversions, not clicks.
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Laser-focused campaigns that deliver.

Target those in buying mode and you’ll see a massive spike in sales. How? Done right, the power of Pay-Per-Click (PPC) advertising can be phenomenal. And that power can be all yours. Yes, PPC platforms like Google Adwords can immediately drive a huge increase in traffic to your website.

When every click comes at a price, optimising the number of clicks that turn into sales is crucial. Our Adwords management services are fine-tuned for profit and performance, so you spend less and earn more. A lot more. We craft meaningful, hyper-targeted campaigns that zero in on those that are ready to buy.

Here’s what PPC is and why it’s so profitable and effective for businesses
Hardcore strategy
Target the right customers, at the right time, on the right platform with a meticulously planned and researched PPC campaign. Data drives the way we use keywords, messaging and strategic timing.. We understand your key demographic’s needs, intentions, behaviours and emotional triggers that lead to decision making.
On-the-ball management

Weed out non-performing keywords, improve your quality score, reduce your cost per click and raise your revenue. It’s often the case with PPC campaigns, that once an ad gets switched on, it’s left to fend for itself. But if you simply ‘set and forget’, you’re not getting the most out of what PPC has to offer. We continue to monitor, analyse and adjust your campaign to get results.

Crystal-clear reporting

Know exactly what’s working for you. Measure the bottom-line performance of every paid search campaign. AdWords and other platforms collate stats such as number of impressions, number of clicks and any resulting post-click activity on your site. We compile all this data into custom reports, so you know exactly what’s going on.

We manage. You succeed. Sound good?
Your business grows when your Adwords campaigns gets expert ongoing management. You can’t just set it and forget it. Through testing, research and reporting, our team ensure your content and keywords continually align with the latest online developments and shifts in user behaviour.
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Yes, PPC will take you to the top of the rankings. But there’s so much more. Not only are PPC ads highly visible and great for brand exposure, they generate clicks like mad. Around 65% of people searching for products they are ready to purchase will click on paid ads. And if targeted precisely to an audience with a strong likelihood of making a purchase (which you can find out when exploring the types of search terms they use) a high proportion of those clicks will translate into genuine sales. So, a killer PPC campaign should easily offset the cost of converting and non-converting clicks and lead to a rapid acceleration in sales.

PPC can add extraordinary value to businesses of all sizes. It’s a guaranteed way to launch you from zero web presence to first page dominance. Local businesses can benefit hugely from Adwords’ precise geo-targeting capabilities too. And for time-sensitive promotions or campaigns, short-term paid ads are the ultimate revenue raiser.

You want a super-tight PPC strategy that delivers bankable returns without wasted spend. It’s true PPC isn’t the cheapest strategy, especially if you’re in a highly competitive industry where keywords are priced at a premium. That fact is many businesses waste money on keywords that aren’t efficiently targeting customers who are ready to make an on-the-spot purchase. Our expertise is in making paid search ultra-profitable by optimising for conversion, not clicks.

Our PPC gurus are hardcore strategists who take into account a huge variety of factors. Beyond analysing keywords, we look at your target demographic, including what they search for, where, on which devices and when. Leveraging this precious info, we craft compelling ads and landing pages. Razor-sharp messaging entices keen buyers to filter out the competition and go straight to you. 

PPC Management Services

Maximise value from your paid search with custom campaigns that leverage the ideal platforms for your business.

Google Adwords

Bing Ads

Google Shopping

Remarketing

Why OMG?
A lot of digital marketing agencies talk the talk, but we’re more interested in getting stuff done. Our focus is on high performance campaigns with results you can see for yourself, boosting your bottom line and helping your business achieve insane success. That’s it. No filler, all killer.
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Because trust is everything

If you’re trusting us to be part of your business, you should know exactly what the game plan is and where your money is going. There’s no trust without transparency, which is why we keep we keep in contact every step of them way and provided detailed reports on performance stats, spend vs sales, targets achieved, current vs projected results and more.

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Because marketing shouldn't be a gamble

Shelling out for a digital marketing campaign is a big deal, we get it. Many businesses see it as a gamble. It shouldn’t be. Our aim is for every one of our clients to see a remarkable return on their investment, both in the short and the long term. Your strategies need to be aligned with your goals. Let’s win together.

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Because we deliver results, not excuses

We’re straight talkers. There are agencies who bamboozle you with hype, jargon and shiny campaigns that are merely digital facelifts. Not us. We outline the strategic goals and financial results we aim for in real terms, then we go and get them.

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Success Stories

From local businesses to enterprise companies, our clients are buzzing about the results they’ve gained through our razor sharp PPC campaigns.

200+ Reviews rated

Sam Halcrow

Arcade Dev House
The Team at Online Marketing Gurus have been fantastic at helping us scale our PPC efforts and understand our business, we have worked with several different Agencies in the past both big and small but have yet to find a team as dynamic and consistent as OMG, keep up the good work guys. Big shout out to Elodie and Johnny

Andy

Founder and CEO, Universal Home Theatre
Danny, Andrew and Mez, including their entire team, have helped us grow and have increased our traffic 100% year on year.

Noble Loans

Financial services
We’ve witnessed OMG’s tireless effort from day one. Their professionalism is commendable, and most importantly, we’ve achieved the results we wanted from working with OMG.

Marvin Christian

1001 Optical
It has been a learning and rewarding experience with OMG for over a year since we started building our online presence which has surely grown and is continuing to grow. Recommended agency!

Andrew S.

Founder and MD at Integriti Bathrooms
They showed me data directly related to my industry, info that was relevant to my leads, what area we should focus on, and a strategy that is needed to achieve my goals. This wasn't what any other digital company provided.

Alison Hootman

Managing Director at Mavi Jeans
We at Mavi Australia have found the team at Online Marketing Gurus extremely knowledgeable, engaged & really own our account. They want to see our brand succeed! Can’t recommend them highly enough!

Lauren J.

Marketing Director, Zenith Payments
Since starting to work with OMG, our team has quadrupled in size, and due to the extreme growth in leads, our business has grown by 64%. They might be digital specialists, however, I call them ‘carers’; they genuinely care about their clients personally and professionally.

Adam Celestino

The Burdekin Rooms
Extremely professional and knowledgeable in all dealings. They made me feel confident in my decision. One highlight was going into their office after about 3 months of dealing with OMG and being show how much money we had been saving and how much more traffic we were generating through our website.

Stephanie Turzi

Siren Shoes
Fantastic service and results!
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Frequently asked questions

To help you make the most-informed decision, here are common questions customers ask us. More questions? Scroll down, fill out the form, and just ask.

Pay per click advertising, or PPC advertising, is a method of online advertising where advertisers pay money every time a user clicks on their ad.

PPC ads can show up on search engine results pages, social media feeds, web pages and apps.

The most popular method of PPC advertising is paid search ads. They look like normal search results but show up on the top and bottom of the first page of search engine results when a particular keyword is searched.

So, how do search engines decide which ads get the best position on the results page?

It comes down to an Ad Auction. Advertisers need to bid on the search terms (keywords) they want to display their ads.

Then Google or the other search engine uses your bid together with other criteria, such as the relevance of the ad, to determine which ads are displayed, in which order.
That depends on your business. PPC is a powerful digital marketing strategy. One of the most significant benefits is SPEED.

You can put hyper-targeted ads in front of your audience in just a few hours (with right know-how, of course). This is perfect if your business is kicking off and you want to get your brand noticed, or you have a time-sensitive offer that you want to get out there.

Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!

SEO and social media are brilliant tactics for long-term growth, but PPC marketing can put you on page 1 of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is highly effective.

Another brilliant thing about PPC is that you only pay when someone sees your content.

With the right hyper-targeted strategy, this means you can make sure you're not wasting money on audiences who aren't interested in your products or services.
Every industry has a different click-through rate benchmark, so it’s worth knowing what you’re shooting for in your sector.

Across industries, the average CTR on Google Ads paid search ads is around 2%. So, anything above 2% can be considered a good CTR.
There are heaps of reasons we’re the best PPC management agency. But we know you’re busy, so here are the three most important: results, transparency and experience. Let's talk about the results.

We're out to get the best return on your PPC investment. That means we create hyper-targeted, cost-effective campaigns that will win more of the website traffic you want (and less of the traffic you don’t).

Our gurus never stop monitoring and fine-tuning your campaign to find ways to squeeze more from your budget.

Unlike many other PPC management agencies, we keep you in the loop every step of the way. Transparency is essential in the way we work: no hidden agenda or secret squirrel tactics.

We're an open book.We know our way is the best way to get results. How do we know? Experience.

Our gurus have years of experience delivering explosive revenue growth for businesses of all types and sizes. We take our learnings and apply them to your campaign for even more brilliant results.
It depends. We know that's frustrating to read, but there's no easy answer that covers every business. PPC is an auction system that rewards businesses who have high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. As an example, the average cost per click in Google Ads is from $1 – $2 on the search network.

The most expensive keywords in Google Ads cost upwards of $50 per click. These are highly competitive keywords are in industries that have high customer lifetime values, such as insurance and loans. So, it’s all about balancing your budget with the return on investment.

Don't worry about your budget getting out of control. PPC advertising gives you a tremendous amount of control over how your budget is spent.

Let's increase your sales.

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