How to get good quality links in 2015 and beyond..
Every SEO expert knows that link building could be extremely dangerous if you do not do it according to the rules. Bear in mind that Google is smart, so tricking it and creating bad links is not an option because you will get penalized for it. However, building quality links is still the best way to improve your search ranking positions, so you have to learn how to do it the right way.
Thinking long-term in SEO world is of extreme importance and we are here to give you some guidelines on how to get only top quality links in the future.
At the beginning of 2014, Matt Cutts announced that ‘guest blogging is done’, but there remains a strong side to doing it. Namely, Google will continue to penalize spammy blogs, which only means that your job is to find top quality ones. When you do, you have to know how to make those influential bloggers interested in the work you want to publish.
You start by creating only high quality content. Make sure that that the topic is relevant, informative and helpful to your readers. Remember that backlinks are not the main purpose of guest blogging – it’s the content itself. Bloggers trust you will create a quality piece of writing, so do not be the one to take the blog down with spammy posts by building numerous backlinks to your site. Only when subject and the context require it, you are allowed link to some of your previous work.
Once you select potential bloggers, you have to know how to write an e-mail that will evoke positive reaction from them. First you have to realize that it is about them and not you. You have to personalize your e-mail, show that you know who they are, who you are talking to, and that you made an effort to get to know them and their work.
Lately, posts with infographics proved to get more traffic than regular text posts. This is mainly because they are an efficient way to present complex information in a way that is easy for the audience to digest. Therefore, creating a great infographic can contribute to engaging more readers with relevant information. Additionally, infographic distribution can be completely organic in comparison to other link building strategies, especially if it presents the findings of a fresh industry research. The same goes for videos and other forms of visual content that are gaining more traction in the world of online marketing.
Thanks to social media and pages like Pinterest and Instagram, people nowdays respond better to visual information. Even though infoghraphics are not as popular as they used to be, they are still a great strategy to apply if you want to see some long-term goals. They make it easy to promote your brand, and although you might get less links, it will bring more visitors and followers.
Brand mentions can take a lot of your time and effort, but they have proved to be among some of the best link building techniques. One of the positive sides is that backlinks come naturally: as your brand grows, so does their number. And to get your name out there and attract these organic links you can try:
- blogging, as it can bring many visitors interested in your expert opinion – just make sure you provide them with informative content, and soon you will notice greater number of people linking to it;
- Twitter, because great tweets will give you more followers that eventually lead to higher ranking;
- business social media networks like LinkedIn and Plaxo are another great way to promote your brand, but you have to make your profile visible to wider audience, and promote it by linking it directly to sites that will find it relevant;
- and online videos and presentations of the conferences or seminars you have spoken, as they show viewers that you are a respected speaker.
White hat SEO methods are certainly the best ones to use in order to improve your search performance without damaging your website integrity. Over the years many link building techniques have been penalized, but as you can see, there are still ways to build quality links without breaking any rules.