What is Web Design?

Web design is the process of designing websites, defining the look, feel and functionality of a user's experience. 

Did you know that 94% of a consumer’s first impressions are formed from your web design? Or that three-quarters of ALL consumers base their opinion of an ecommerce website's credibility on its design alone?

More than ever, human-centric and data-driven web design can define a lot of your success online. 

Mez Homayunfard
Co-Founder and Head of Partnerships
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Visual experience

Establishing an irresistible visual experience is paramount to a winning website. How do you stand out from the crowd? An experienced web designer will finesse multiple visual elements, including colours, fonts, layout, graphics, videos, and more. 

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Functional elements

The best web design integrates the best of form and function to deliver a memorable, and high-converting website. A web design will consider an array of functional elements, including navigation, animations, user interactions, speed and structure.

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Search engine optimised

A stunning website is one thing, but will it be found? Leveraging search engine optimisation best practice through the web design process ensures everything from page speed to site structure is engineered to attract and convert.

Mez Homayunfard
Co-Founder and Head of Partnerships
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Drive revenue 24/7 with performance-driven web design.

Make no mistake: a good website is a "make or break" if you want to grow your business online. For most consumers, a website is their first interaction with a brand, and it’s where they turn to learn more about your products and services. A slick, user-friendly website design invites discovery, consideration and conversion. And a poor user experience? Well, the numbers say it all: 89% of consumers say they’ll shop with a competitor after having a poor user experience.

Your website works around the clock to bring in sales for your business, so it’s crucial to make every page and every click count. That’s why we’ve teamed up with award-winning UX/UI web designers Rysen to create your next performance-driven website. From priming your homepage for maximum impact to optimising every nook and cranny for search and mobile, we’ll ensure that your customers and clients have the absolute best experience possible — and ultimately, show you the money.

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For ambitious businesses ready for next-level growth, cookie-cutter digital tactics just won’t work — and a cookie-cutter website won’t deliver the gains you’re looking for. After all, you wouldn’t copy and paste a competitor’s advertising campaign and put your logo on it. So why do the same with your website design? You need a website that is tailored to your brand and your business if you want to achieve the results you’ve dreamed of. It has to be snappy, slick, and designed to work seamlessly across all devices and at all times. Here’s the good news: that’s what we do best.

Team up with the best-rated UX/UI design team and full-service digital marketing agency in Sydney, then watch your conversions soar. Our web design and development teams build a website from the ground up — one that’s finetuned to get results. Plus, our Gurus are the site migration experts and have handled everything from the smallest of migrations to complex enterprise-level websites. In other words, we know exactly how to streamline the process for minimal fluctuations and maximum visibility, ASAP.

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Frequently Asked Questions

Curious to learn more? Here are some of the most common questions we hear day to day.

Why work with OMG?

If you're looking to grow your business and skyrocket sales, you need a performance-driven website. While having a nice-looking website with good graphic design is all well and good, at the end of the day it should be working hard around the clock to bring in sales for your business. That’s why when you work with us, every single landing page and element of your website is finetuned to achieve results. Our evidence-based approach is all about using data to get the best possible outcomes from our clients' websites. No guesswork or fluff involved.

How do we do this? It’s all about working with an established team and web design company that is good at what they do, and who has 100% of their focus on making digital profitable for your business. Our team of specialist web designers and developers bring together the best practices for UX and UI, then combine these with the latest from digital marketing strategy, SEO and SEM. Ultimately, you get a website that your customers AND Google will love — and your bottom line will too.

It’s not just us saying this. We’ve been recognised as one of only a handful of Google Premier Partners in Australia and our Sydney-based partners, Rysen, have racked up countless awards for their web design services and website development services. What’s more, OMG is one of the world’s top-rated SEM agencies thanks to our long-term approach to partnerships and our proven track record for delivering results for our clients. Put all of this together, and you’ve got a recipe for insane digital growth.

How long does it take to design a new website?

It depends on the size of the website, the type of design required, and if it needs any special effects or unique development aspects (i.e. for mobile). For example, clients wanting a local service-based business website with 10 pages will take far less time than clients wanting a massive global eCommerce website that houses thousands of products.

Regardless of how simple or complex the design, it’s essential to account for the preparation period when you start working with website designers and developers. During this stage, the design company and website designers will take the time to understand your business, learn more about what you’re looking for, and create wireframes that reflect the layout and structure of your new site. Skipping over this stage in the interests of speed is a surefire way to rack up additional delays down the line.

What’s more, you need to remember that it takes time for the web designers and web development team to communicate with one-another once you’ve settled on a design. This part is vital because it ensures every part of your website is working as it should, and that your site is set up in a way that’s search-engine friendly.

Finally, don’t forget to keep in some extra time in your website design services for final revisions, edits, site migration, and testing on desktop and mobile. With these finishing touches, your website will be impressing your customers, increasing your brand visibility, and driving more conversions before you know it.

How do you choose the right web design agency?

Your website is the face of your business online, so you need to entrust the right digital agency for the job. There are countless web design companies offering web design services out there, but that doesn’t mean they’re all the same. In fact, far from it.

So how do you find the right web designers and web developers for your professional website project?

The most crucial thing is to find a web designer with a proven track record for delivering results for clients in your industry or niche. They’ll be able to bring their previous know-how to your website design and development, and draw from experience to create a site that converts with your audience. Before teaming up with any development company offering website design services, ask for case studies and sample website project designs from previous clients. These are a good indicator of the team’s abilities and demonstrate what they could potentially do for your company.

However, keep in mind that what moves the needle for one business won’t be the same for another. That’s why a marketing agency should also take time to get to know your brand, your target audience, and your competition — and use this knowledge to deliver professional web design that helps you smash through your sales targets.

After working with thousands of businesses of all shapes and sizes, we know how to make digital services work for any company. Our Gurus have designed, developed and optimised websites for clients around the world, from Sydney, Australia to San Francisco, USA. More importantly, we don’t slap your logo on a cookie-cutter website. When you work with us, you can bank on the fact that your website design will be tailored to drive performance for your business. Ready to partner with Australia’s leading website design agency and development company? Contact us to get started with your custom website today.

What is SEO-friendly web design?

SEO stands for search engine optimisation, and it’s one of the cornerstones of digital marketing. Websites that are optimised for search appear higher in organic search results, whether it’s on Google, Bing, or another platform. Given the fact that billions of searches are conducted every single day on the internet, you WANT to get your website up there at the top of page one.

There are tons of factors that affect where your website lands in search results — and web development and design is one of the big ones. Google crawls and indexes all of the websites in Australia and the world. Those that are optimised for search will enjoy a better ranking and higher domain authority than those without. In turn, these sites get a huge competitive advantage in the form of increased visibility AND increased traffic from search.

SEO-friendly website design is website design that’s created with SEO considerations in mind. Website code, user experience, information architecture, site speed, product listings, page content and mobile-friendly design...each of these elements play a part in how well your site is optimised for search. These factors are hard to go back and fix after a site has been completed, which is why it’s critical to nail an SEO-friendly website design from the start. This is where we’re a cut above the rest. Our team of SEO Gurus live and breathe Google, and they know exactly what it takes to create websites that search engines love.

Last but not least, don’t forget about your new website migration. These can often cause issues with SEO performance when not done correctly, so you NEED to have a website designer who knows what they’re doing. Never fear — our Gurus are also experts at website migrations. We’ll make the process as smooth and seamless as possible, while minimising any fluctuations to your rankings and maximising your website visibility.

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