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How A Skincare Brand Achieved 330% More Conversions



Increase in organic conversions


Increase in organic search revenue


Increase in organic traffic

The challenge

Ultraceuticals is a leading Australian skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Everything is certified cruelty free and devoid of the harmful chemicals that many brands use.  

This is because they're on a mission to "empower everyone...around the world with real skincare and life changing results". Every day, their Australian team formulates new and innovative skincare solutions at their Gladesville, Sydney office. 

As the brand grew over the years, Ultraceuticals needed to establish their name online. Countless individuals were looking for moisturiser creams, vitamin c serums, sunscreen and more. An authoritative digital presence would mean they could be in the right place at the right time — at the top of search engine rankings. 

Ultraceuticals partnered with OMG to put their company on the digital map. After 2 years, the results just keep getting better. 330% more organic conversions. 50% more organic search revenue. And this is just the beginning! 

Key problems

  • Competitive skincare industry made it challenging to rank for crucial keywords
  • Needing to raise awareness, visibility and authority of their brand name
  • Looking to increase organic traffic, conversions and revenue in a sustainable way
Case study date 24 October 2018

Our Approach.

Ultraceuticals needed an authoritative digital presence to support their well-respected, multi-million dollar brand. OMG delivered! A custom SEO strategy transformed search engine rankings into tangible revenue boosts. 

  • Comprehensive keyword research to uncover opportunity in the market
  • Website structure and content optimisation to boost search engine visibility
  • Ongoing strategic SEO to drive traffic, leads and revenue

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Ultraceuticals. 30% more organic traffic. 50% more organic revenue. 330% more organic conversions. And the results just keep getting better.

Digital done well with an expert team
Great experience working with OMG on our SEO/SEM for 3 years - responsive, helpful, proactive and very pleasant to work with. Highly recommend.
Stephanie Reid

First page visibility for explosive results.

In a competitive skincare industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'moisturiser cream', 'vitamin c serum' and 'professional skincare products'. 

Breaking down a winning digital strategy.


Comprehensive keyword analysis to align Ultraceuticals with maximum market opportunity

By evaluating search volume for 1,000s of keywords, OMG pinpointed demand to uncover maximum opportunity. This data showed what customers are looking for, so Ultraceuticals can appear where it counts.


Website structure and content optimisation for rising to the top of search engine rankings

Ultraceuticals were ready to rise to the top, so OMG delivered! Website optimisation ensured every page was ranking for the keywords that mattered, while also attracting traffic, conversions and customers.


Boosting website authority to build brand awareness and trust

Establishing an authoritative brand presence online was essential for Ultraceuticals. Getting noticed was key to the next stage of growth. Targeted link building and other strategic SEO efforts steered long term wins.

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