Competitive skincare industry made it challenging to rank for crucial keywords
Needing to raise awareness, visibility and authority of their brand name
Looking to increase organic traffic, conversions and revenue in a sustainable way
Ultraceuticals is a leading Australian skincare brand, well known for its cosmeceutical-grade, scientifically proven products. Everything is certified cruelty free and devoid of the harmful chemicals that many brands use.
This is because they're on a mission to "empower everyone...around the world with real skincare and life changing results". Every day, their Australian team formulates new and innovative skincare solutions at their Gladesville, Sydney office.
As the brand grew over the years, Ultraceuticals needed to establish their name online. Countless individuals were looking for moisturiser creams, vitamin c serums, sunscreen and more. An authoritative digital presence would mean they could be in the right place at the right time — at the top of search engine rankings.
Ultraceuticals partnered with OMG to put their company on the digital map. After 2 years, the results just keep getting better. 330% more organic conversions. 50% more organic search revenue. And this is just the beginning!
Ultraceuticals needed an authoritative digital presence to support their well-respected, multi-million dollar brand. OMG delivered! A custom SEO strategy transformed search engine rankings into tangible revenue boosts.
Comprehensive keyword research to uncover opportunity in the market
Website structure and content optimisation to boost search engine visibility
Ongoing strategic SEO to drive traffic, leads and revenue
Low search engine visibility across key product categories, meaning click-happy customers were finding their competitors and resellers first. Low search engine visibility across key product categories, meaning click-happy customers were.
By evaluating search volume for 1,000s of keywords, OMG pinpointed demand to uncover maximum opportunity. This data showed what customers are looking for, so Ultraceuticals can appear where it counts.
Ultraceuticals were ready to rise to the top, so OMG delivered! Website optimisation ensured every page was ranking for the keywords that mattered, while also attracting traffic, conversions and customers.
Establishing an authoritative brand presence online was essential for Ultraceuticals. Getting noticed was key to the next stage of growth. Targeted link building and other strategic SEO efforts steered long term wins.
In a competitive skincare industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'moisturiser cream', 'vitamin c serum' and 'professional skincare products'.