How StayWired Electrical Got 369% More Organic Conversions
StayWired Electrical is a Sydney-based electrical company. Their dedication to quality service and customer experience are exactly what has made them a local favourite. Their licensed electricians are trained for both residential and commercial work, with no job too big or small for this trusted team. Most of all, StayWired are known for their upfront…
369%
increase in organic conversions YoY
228%
increase in conversion rate from organic YoY
382%
increase in total conversions YoY
Services
Industries
- Industrial
Challenges
While StayWired Electrical were making waves where it mattered (at the top of search engine results), staying at the forefront of a competitive space meant investing in SEO. They partnered with OMG on a campaign tailored to producing high rankings, high visibility, and high conversions.
- Want to maintain strong foothold for core ‘sydney electrician’ keywords
- Looking to solidify presence across 100s of new suburbs
- Hyper-competitive industry for local electricians
My company has now been dealing with OMG for just over 3 years and the traffic coming through our site is only increasing.
Our account manager Thomas goes above and beyond in making sure that we are completely satisfied.
The constant courtesy phone calls and emails from Thomas and other staff members re assures us that we are not just another company added to the list.
I have now referred several friends to OMG and they are all extreme happy with the outcome.
StayWired Electrical Sydney
Construction
Our Approach
Engineering market-leading and profitable SEO success is possible for all kinds of businesses. However, the complexity and difficulty depends on how competitive your industry is.
For local electricians in Sydney, competition is high. StayWired had already gained a strong foothold on core keywords around ‘sydney electricians’. However, to reach more of their ideal residential and commercial clients, they would need a targeted campaign focusing on a city level AND suburb level.
- Comprehensive market and competitor analysis to understand growth opportunities
- Targeted optimisation and content creation to reach 100 of new suburbs
- Strategic link building to boost overall search engine visibility
Strategy & Execution
More quality AND quantity
A laser-focused strategy is a far better investment for businesses since time and resources will only go to the biggest opportunities. Whatsmore, getting granular with what keywords you’re targeting can deliver both a greater volume of incoming traffic AND a more qualified influx of traffic. This means traffic is more likely to convert and become a customer.
Building local buzz
Local SEO is crucial for businesses like StayWired Electrical who are looking to serve customers in specific regions. Often, these local keywords are long tail, meaning they offer a lower search volume but a more qualified and ready-to-convert audience.
Key Results
For StayWired Electrical, their year on year organic traffic growth sits at 43% (an already fantastic achievement). However, the truly phenomenal results are seen in how many more enquiries they’re generating. 369% more organic conversions year on year, with a 228% higher conversion rate.
OMG’s local SEO strategy has catapulted the website to the top of both broad and specific keyword results. This includes top 3 rankings for keywords such as ‘balmain electrician’, ‘inner west electrician’, ’emergency electrician north shore’, ‘sydney cbd electrician’, and so many more.
More Case Studies
-
142%
Calvin Klein is one of the world’s most iconic lifestyle brands, offering on-trend and affordable wardrobe-essentials. Since 1968, they’ve won the hearts of happy customers in 130+ countries. But in the competitive fashion industry, digital is what defines achieving success or going stagnant.
Calvin Klein
-
33.5%
Intersport is one of Australia’s leading sports specialty retailers, offering a wide range of footwear, clothing, and equipment from the world’s biggest brands including Nike, Adidas, ASICS, Puma, and New Balance. With over 85 stores nationwide and a growing online presence, Intersport gives everyday Australians access to premium sports gear whether they shop in-store or…
Intersport
-
320%
Cohen Handler is Australia’s leading property buyer’s agency, with offices in Sydney, Brisbane, Melbourne and Perth. Since 2009, their service is designed to make the real estate process simple, fun and rewarding for the buyer, offering an unprecedented service experience with extraordinary results.
Cohen Handler
Find Your Biggest SEO Growth Opportunities with OMG
Our SEO services help uncover where your website can improve visibility, attract higher-intent traffic and generate stronger leads. With technical SEO, content, links and transparent reporting working together, OMG builds organic growth that can keep compounding over time.
