SEO
Trades
Medium
Sydney, Australia
About StayWired Electrical Sydney
StayWired Electrical is a Sydney-based electrical company. Their dedication to quality service and customer experience are exactly what has made them a local favourite. Their licensed electricians are trained for both residential and commercial work, with no job too big or small for this trusted team.
Most of all, StayWired are known for their upfront and honest approach. From pre-project to ongoing support, there’s always clarity on where your money is going. Plus, their experience means they know how to perform the job efficiently and within budget.
Challenges
While StayWired Electrical were making waves where it mattered (at the top of search engine results), staying at the forefront of a competitive space meant investing in SEO. They partnered with OMG on a campaign tailored to producing high rankings, high visibility, and high conversions.
- Want to maintain strong foothold for core ‘sydney electrician’ keywords
- Looking to solidify presence across 100s of new suburbs
- Hyper-competitive industry for local electricians
Our Approach
Engineering market-leading and profitable SEO success is possible for all kinds of businesses. However, the complexity and difficulty depends on how competitive your industry is.
For local electricians in Sydney, competition is high. StayWired had already gained a strong foothold on core keywords around ‘sydney electricians’. However, to reach more of their ideal residential and commercial clients, they would need a targeted campaign focusing on a city level AND suburb level.
- Comprehensive market and competitor analysis to understand growth opportunities
- Targeted optimisation and content creation to reach 100 of new suburbs
- Strategic link building to boost overall search engine visibility
Strategy & Execution
More quality AND quantity
A laser-focused strategy is a far better investment for businesses since time and resources will only go to the biggest opportunities. Whatsmore, getting granular with what keywords you’re targeting can deliver both a greater volume of incoming traffic AND a more qualified influx of traffic. This means traffic is more likely to convert and become a customer.
Building local buzz
Local SEO is crucial for businesses like StayWired Electrical who are looking to serve customers in specific regions. Often, these local keywords are long tail, meaning they offer a lower search volume but a more qualified and ready-to-convert audience.
Outcomes
For StayWired Electrical, their year on year organic traffic growth sits at 43% (an already fantastic achievement). However, the truly phenomenal results are seen in how many more enquiries they’re generating. 369% more organic conversions year on year, with a 228% higher conversion rate.
OMG’s local SEO strategy has catapulted the website to the top of both broad and specific keyword results. This includes top 3 rankings for keywords such as ‘balmain electrician’, ‘inner west electrician’, ’emergency electrician north shore’, ‘sydney cbd electrician’, and so many more.
Key Results
increase in organic conversions, year on year
increase in conversion rate from organic, year on year
increase in total conversions, year on year
increase in organic traffic, year on year
Hear from the Client
