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Quality Dental

How Quality Dental Achieved 190% More Conversions



Increase in organic keywords


Growth in organic conversions


Growth in referring domains


Reduction in cost-per-click for PPC campaigns

The challenge

Quality Dental is an independent and boutique dental surgery located in North Sydney. They're on a mission to help all their patients optimise their oral health for life.

Their commitment to quality care and investing in the best technology sets them apart from the competition. However, their digital presence simply didn't represent their authority in the space.

That's why Quality Dental partnered with Online Marketing Gurus. Our expert team customised an SEO and PPC  campaign geared to growing their online visibility in all the right ways. This included optimising their website, building high quality backlinks and running hyper-targeted campaigns. 

The results? 55% more traffic and 190% more conversions. Exactly the kind of digital impact that connects them more with more patients looking for the solutions they offer. 

Key problems

  • Competitive dental industry made it challenging to rank for crucial keywords
  • Low website authority contributed to low rankings and organic traffic
  • Looking to increase website conversions and grow their practice
Case study date 14 December 2018

Our Approach.

For 2+ years, Quality Dental has partnered with OMG on digital that delivers. This involved a comprehensive strategy that leveraged our SEO and PPC services. Through custom campaigns and ongoing optimisation, we delivered the results Quality Dental were looking for. More traffic, conversions and happy patients!
  • Onsite optimisation to boost website performance and visibility across search engines
  • Hyper-targeted PPC campaigns reaching ready-to-convert users
  • High quality link building to improve overall website authority

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Quality Dental. Serious digital results that keep getting better, even after 2 years. 55% more organic traffic, 190% more conversions and a digital presence that simply delivers. 

Digital done well with an expert team.
We exist to take the complexity out of digital, whilst delivering real revenue results.
Andrew Raso

First page visibility for explosive results.

In a competitive health industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'Cosmetic teeth whitening', 'Teeth whitening sydney', 'Cosmetic dentistry services', 'Dental veneers sydney' and 'Cosmetic dentist sydney'.

Breaking down a winning digital strategy.


Onsite optimisation to boost overall website performance

Quality Dental wanted to grow their digital presence, so OMG delivered. Our onsite optimisation strategy ensured every single website page would rank well, while also attracting and converting waves of new patients. The result? Top rankings for some of the most competitive keywords, such as 'cosmetic teeth whitening' and 'teeth whitening sydney'.


Hyper-targeted PPC campaigns reach the right people at the right time

Cookie-cutter campaigns will waste your budget rather than get you the results. OMG delivered stunning ROI and conversions by implementing truly custom campaigns. This involved fine-tuned targeting, irresistible ads and constant optimisation. The result? 38% reduction in CPC for target keywords and 92% reduction in ad spend.


Boosting website authority by investing in quality link building

Quality backlinks are like the popularity vote Google uses to decide how trustworthy your website is. OMG invested in quality and manual backlink building to boost authority and help Quality Dental achieve higher search engine rankings. The result? 38% more referring domains and 1,000s more qualified visitors.

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