Position 1
Ranking achieved for core industry terms, including 'womens party dresses'
Keywords ranked in top 3 spots
Over 140%
growth in YoY organic traffic

The Challenge

Key Problems

Fierce competition in the fashion and eCommerce industries
Low search engine visibility for core product pages
Want to grow customer base across Australia and the world
Princess Polly Case Study

Princess Polly is a leading online fashion boutique for women, with a fast-growing customer-base in Australia and the world. Every week, they’re adding 100+ new styles to their stores, meaning looking fashionable has never been easier.

Thousands of women worldwide have fallen in love with the brand, all thanks to their bold personality and beautiful clothing. While Princess Polly began on the beaches of Gold Coast, Australia, they’re a leading and 100% independently-owned retailer with global reach.

As the brand continued to grow, Princess Polly wanted to achieve digital domination — a particularly challenging feat considering the fierce competition in the fashion industry. That’s why they secured OMG as their trusted partner for the job.

We implemented a 12 month SEO strategy, carefully customised to their unique business, industry, and customers. By first diving deep into the numbers and research, we better understood how Princess Polly’s customers behaved online — and then tailored a strategy to successfully attract, captivate, and convert them.

Our Approach

For Princess Polly, SEO was about more than securing uplifts in traffic. They were ambitious in growing sales, connecting with floods of new customers, and taking the industry by storm. To achieve their unique version of success, we customised a 12 month SEO campaign. The core strategy leveraged:


Optimising website and content structure for achieving sky high rankings where it counts


Strategic website authority building to boost search engine visibility


Competitor and market analysis to spot growth opportunities


Technical and offsite SEO to streamline website and search performance

Strategy & Execution

Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.