How Oransi Were Able To Breathe Easy Using SEO To Supercharge Business Performance

Oransi is a leading retailer of HEPA air purifiers for indoor use. Suitable for homes and families, the company started with a mission to achieve clean and fresh air quality at home safely and naturally. As the father of an asthmatic son, Oransi CEO Peter Mann understood the limitations and saw the opportunity to change the status quo by making a high-quality air purifier on the market that would improve health and wellbeing. As a result, Oransi has thrived as a sustainable business for over 15 years.

For years Oransi were acquiring customers through paid channels. Because they didn’t rank for them, they had to include broad, informational, and top of the funnel keywords like “best air purifiers for pollen” in their paid campaigns. Knowing the potential for organic enquiries to convert for these profitable terms, Oransi decided to focus on growing their monthly organic traffic. 

Understanding the impact that search and content marketing can have on a business, Oransi reached out to Online Marketing Gurus in March 2020, knowing they needed to improve their multi-channel strategy with a robust organic campaign. It is no secret that kickstarting an SEO campaign that delivers real ROI can be tricky. Luckily, the data enthusiasts at OMG were up for the challenge and set to work engineering a winning strategy that created quick wins, delivered medium growth opportunities and impacted long-term sustainable customer acquisition goals.

Our Gurus engineered an integrated marketing strategy to:

• Optimise existing pages, finally creating more category pages to cater to their products, affording the opportunity to target a broader range of keywords and internally link

The goal?

• Grow online sales and uplift existing rankings

PROJECT BACKGROUND:

Prior to working with us, Oransi relied on paid channels as their top conversion path, including broad, informational, and top of the funnel keywords like “best air purifiers for pollen” in their paid campaigns. Additionally, their backlink profile consisted of a high number of low-quality backlinks. Lastly, they lacked informational and educational content onsite to increase visibility and connect with consumers.

In summation, they required a new multi-channel approach to increase organic traffic, revenue and results. The roadmap? A targeted keyword ranking and content marketing strategy with link acquisition, position tracking and technical SEO optimization.

We raked through Oransi’s online presence, identifying key growth opportunities for valuable and profitable keywords and pages. To improve website performance we updated their metadata, created an internal link structure and fixed broken links. Following this, we engaged in dedicated editorial link building to boost domain rating, page speed optimizations, reviews, and implemented schema markups. Coinciding with this activity, we reviewed page-by-page opportunities, advising on potential site architecture improvements for a better user experience and bolstering thin category pages with crucial content.

The result? A wealth of new happy breathers and in only one year we were delivering returns! The best part? It’s not slowing down despite the challenging landscape! We’re thrilled to continue partnering with Oransi on real revenue results with digital marketing.

KEY SEO RESULTS ACHIEVED SINCE MARCH 2020:

• Increased, organic revenue by 94% YoY 
• Increased, organic traffic by 33% YoY 
• Increased, monthly non-branded organic traffic by 9K+

ADDITIONAL KEY WINS:

• Increased, overall keyword reach by 117%, while increasing the number of keywords in the top 10 positions by 87%
• Increased, referring domains by 61% YoY (862 to 1386)
• 33 featured snippet positions generated