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Manly Pavilion

How Manly Pavilion Increased Organic Traffic By 40%



Increase in organic traffic within 9 months


More organic keywords ranking within 9 months


Increase in referring website pages within 9 months

The challenge

Manly Pavilion is one of Sydney's best indoor and outdoor restaurants, housed in a beautiful heritage listed building overlooking the harbour. Located a few minutes walk from Manly Wharf, this food and drink destination has become iconic along Sydney's shores. Every day, Sydney-siders choose Manly Pavilion for their weddings, corporate events and dining. 

While Manly Pavilion has cultivated a winning reputation, their online presence hasn't always delivered. They hadn't invested in any SEO work in the past and visibility was low. With fierce competitors in the food and events space, standing out online called for a strong digital investment. 

That's why they partnered with OMG. Our friendly Gurus implemented a highly-customised SEO strategy to boost their search engine rankings, while also increasing traffic and inquiries. And within 9 months, the results already speak for themselves. 40% more organic traffic, 31% more organic keywords ranking, and 84% more referring website pages. All within the first 9 months — and it just keeps getting better.

See how they achieved these stunning results below. 

Key problems

  • Fierce competitors were dominating search engine rankings for the most crucial keywords.
  • No previous SEO work done on website, meaning many opportunities to quickly optimise.
Case study date 09 January 2019

Our Approach.

OMG were on a mission to build a digital presence as iconic as Manly Pavilion's industry reputation. Our team of expert Gurus got to work formulating the top to bottom plan for making impact.

This involved auditing their existing website to identify quick fixes and long term wins. For example, we redirected all the 404 pages, set up accurate tracking on Google Analytics and optimised Wordpress. With a strong foundation in place, we then implemented the proven strategies for high rankings, traffic and conversions. 

  • Technical SEO to improve website performance and speed
  • Comprehensive content strategy and content creation
  • Hyper-targeted and high quality link building to boost authority

Let the numbers do the talking.

By first getting to know our clients, we can deliver and execute a digital strategy that works. OMG has consistently delivered explosive growth for Manly Pavilion. 40% more organic traffic, 31% more organic keywords ranking, and 84% more referring website pages. And it just keeps getting better.

Digital done well with an expert team.
Before working with OMG, our website was invisible. We'd never had any SEO work done on it, so people just couldn't find us online. Now everything's on the rise — rankings, traffic, sales.
Paul Severino
Director at Manly Pavilion

First page visibility for explosive results.

In a competitive restaurant and events industry, the most profitable keywords are also the most competitive. Proven SEO strategies boosted this client's search engine rankings - resulting in first page rankings for tough keywords such as 'manly function venues', 'wedding venues manly', and 'functions manly'. 

Breaking down a winning digital strategy.


Technical SEO to power a high performing website

Every successful SEO campaign starts with an audit. Our expert team of Gurus pinpointed errors and opportunities for improvement. This included fixing 404 errors, optimising their Wordpress website, and setting up accurate goal tracking in Google Analytics to allow for visibility. Now with a strong foundation, Manly Pavilion were positioned for success.


Comprehensive content strategy and content creation

To complement the technical SEO strategy, OMG created a targeted content strategy. This included crafting high quality content to boost the experience and rankings of specific website pages. A key part of this content involved aligning core website pages with relevant and high volume keywords.


High quality link building strategy to grow authority and rankings

Every time another authoritative website links to your website (aka a backlink), Google treats this as a "vote" of how trustworthy the website is. That's why consistently building high quality backlinks is a core way of growing the authority of your website — resulting in a website that keeps rising to the top of rankings.

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