How La Casa Vita Used a Multi-Channel Approach To Increase Organic and Paid Results
Offering to style your home to suit your lifestyle, La Casa Vita is a luxury furniture store that hosts a diverse range of furniture and homewares to help you design your dream home. Sourced globally, their handcrafted piece collection includes living, dining, kitchen, bath and bedroom furniture, all available to be delivered Australia-wide.
575%
increase in top 3 ranked keywords
35%
increase in organic traffic YoY
135%
increase in PPC conversion rate YoY
Services
Industries
- Retail & E-Commerce
Challenges
La Casa Vita was running Google Ads before we worked with them but they weren’t getting the conversions they wanted and they were facing technical issues. They wanted to resolve their paid advertising issues before diving into a laser-focused organic campaign with OMG.
Looking to improve the awareness and authority of the La Case Vita brand, they required a new multi-channel approach to increase organic & paid traffic, revenue and results. The roadmap? A targeted PPC, SEO and content marketing strategy with heavy link acquisition, position tracking and technical SEO optimization.
- Lack of category content on the website’s key category pages
- Lowest domain authority and referring domains compared to industry competitors
- DNo consistent A/B testing performed across paid search, display and shopping
Strategy & Execution
Amazing SEO results
Our SEO Gurus optimised and grew the content on their category pages, affording these key pages the opportunity to compete for highly relevant keywords and drive more traffic and sales to the site.
Fantastic PPC Wins
From a PPC perspective, we underwent rigorous testing and optimisations across paid search and shopping advertising channels to ideally find the right approach.
Key Results
All of this combined with hyper-targeted link building to align site targets with priorities and technical SEO with website fixes paved the way for amazing SEO results. To note, the furniture company increased:
- Top 3 keyword rankings by 575% (from 4 to 27)
- Organic revenue by 118% YoY
- Organic traffic by 35% YoY (from 2,239 to 3,038 sessions)
- Organic conversions by 100% (from 0 to 293)
A strategy that would go on to provide this business with the paid and organic real estate they needed to compete with their market leaders. To highlight, our PPC Gurus:
- Decreased cost per conversion by 25% YoY
- Increased ROAS by 46% YoY (from 4.06 to 5.92)
- Increased conversion rate for PPC by 135% YoY
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