La Casa Vita

575%

increase in top 3 ranked keywords

118%

increase in organic revenue YoY

35%

increase in organic traffic YoY

135%

increase in PPC conversion rate YoY

The Challenge

Key Problems

Lack of category content on the website’s key category pages

Lowest domain authority and referring domains compared to industry competitors

No consistent A/B testing performed across paid search, display and shopping

Offering to style your home to suit your lifestyle, La Casa Vita is a luxury furniture store that hosts a diverse range of furniture and homewares to help you design your dream home. Sourced globally, their handcrafted piece collection includes living, dining, kitchen, bath and bedroom furniture, all available to be delivered Australia-wide.

La Casa Vita was running Google Ads before we worked with them but they weren’t getting the conversions they wanted and they were facing technical issues. They wanted to resolve their paid advertising issues before diving into a laser-focused organic campaign with OMG.

Looking to improve the awareness and authority of the La Case Vita brand, they required a new multi-channel approach to increase organic & paid traffic, revenue and results. The roadmap? A targeted PPC, SEO and content marketing strategy with heavy link acquisition, position tracking and technical SEO optimization.

Strategy & Execution

01.

Amazing SEO results

Our SEO Gurus optimised and grew the content on their category pages, affording these key pages the opportunity to compete for highly relevant keywords and drive more traffic and sales to the site. All of this combined with hyper-targeted link building to align site targets with priorities and technical SEO with website fixes paved the way for amazing SEO results. To note, the furniture company increased:

Top 3 keyword rankings by 575% (from 4 to 27)
Organic revenue by 118% YoY
Organic traffic by 35% YoY (from 2,239 to 3,038 sessions)
Organic conversions by 100% (from 0 to 293)

02.

Fantastic PPC Wins

From a PPC perspective, we underwent rigorous testing and optimisations across paid search and shopping advertising channels to ideally find the right approach. A strategy that would go on to provide this business with the paid and organic real estate they needed to compete with their market leaders. To highlight, our PPC Gurus:

Decreased cost per conversion by 25% YoY
Increased ROAS by 46% YoY (from 4.06 to 5.92)
Increased conversion rate for PPC by 135% YoY

We’ve been clients of OMG for almost a year and what a difference it has made! The quality of leads has improved, they always follow through with any questions/suggestions. I must mention Ro-Ann, our remarkable account manager, who has been an absolute pleasure to work with. Her expertise, knowledge, and...

Arthur Murray Arthur Murray Hornsby

We have used OMG with multiple businesses and they have always over delivered their results and smashed the KPI’s. Krista and the team is lovely to deal with – highly recommended.

Ali Olmez Jims Cleaning

Andrew and the team were fabulous to work with, provided a great service and delivered results! Highly recommend!

Erin van Tuil Knight Frank

OMG has a professional team of digital marketing and SEO experts. The company provides an excellent service, with great results. Curtis and his team are always on hand to offer advice and support, and I would highly recommend them to anyone looking for help with their digital marketing or SEO.

Zhang Tim UGG Express

We love working with the guys and girls at OMG. Emily, Dan and Wendy are great to work with both on SEO and PPC. It is good to get their expertise when it comes to movements in the industry and see our business benefit from the work we de with...

Ben Crowley Bulk Nutrients

O.M.G. live up to their name! Every person we’ve dealt with has been impressive and motivated to produce quality results. Chantelle Raso is our Account Executive, and an absolute dream to work with! Highly recommend.

Sharetea Sharetea

OMG have evolved to become trusted partners and proactively deliver valuable SEO insights. Can highly recommend Emily and Danny for their professionalism and communication skills.

Maurice Staples/winc

Highly recommend OMG for all aspects of digital marketing. Very professional team who are highly skilled. Open communication throughout the whole experience. Very happy with results received to date.

Cindy Simons TurmeriX

The team at OMG are super lovely to work with and in a short amount of time have been able to deliver above and beyond what we originally expected. Looking forward to our continued partnership!

Fujitsu General

Simon and the team have really gone above and beyond for us. They were instrumental in the successful migration and update of our website so that our SEO transition was flawless.

Cohen Handler

Asia has been amazing at managing Stake’s account at OMG. She understood our requirements early-on and has been key to manage the deployment roadmap. Great work OMG!

Govinda Pathak Stake

We’ve been working with Online Marketing Gurus for over a year now to help scale our organic performance. We’ve had some great uplifts in visibility and the team is very thorough in not only understanding our business but the wider industry as whole – feeding that back into our strategy....

Michelle Cobb Sheridan

Amazing results, great people.

Annabelle Hosking Technology Project Manager at CBRE

Great customer service, they’ve been very loyal to me. A previous provider that I used was charging me almost 4x more.. and getting no results.

Steven Marshall Vet Shop Australia

We’ve been utilising the services of OMG for over 2 years and couldn’t be happier! The level of commitment and insight the team brings to the campaign has been fantastic, and we cannot recommend them enough! Definitely leaders in this space in Australia.

Michael Faro-Tusino Digital and Retail Manager at Artline

I have been working with Mez and Andrew since 2013 across multiple retail brands. Measurable results and advice to further grow the business. The team at OMG are personable, honest, reliable and talented – this is attributed to the hard work and success that Mez, Danny and Andrew deliver.

Karleitia Bodlovic Digital Marketing Head at Tommy Hilfiger

Great experience working with OMG on our SEO/SEM for 3 years – responsive, helpful, proactive and very pleasant to work with. Highly recommend.

Stephanie Reid Ultraceuticals

500+ Real Five Star Reviews

What our Sydney based clients have to say.

We work with great companies of all sizes and we’ve helped big name brands grow even bigger.