130%
Increase in organic traffic, year on year
150%
Increase in organic conversions, year on year
28x
Increase in the number of keywords indexed
7x
Increase in number of keywords ranked top 3

The Challenge

Key Problems

Competitive office furniture and fitouts industry
Low search engine visibility meaning low traffic and leads
Looking to grow online sales and foot traffic to local show rooms
Want to become market leader in Australia, across multiple capital cities
jason.l Case Study

jason.l is one of the most trusted Office Furniture brands in Australia, currently offering installation and delivery nationwide. Their designers and office movers are visiting offices daily in Sydney, Melbourne, Brisbane, Canberra, and more.

Whether you’re looking for a few chairs or a full office fit-out, there’s something for everyone. Their robust product range offers everything from office chairs and work stations, to whiteboards and electrical accessories. A lot of their products are also certified Australian Made and AFRDI Green Certified.

Customers love jason.l because they make office furniture easy and enjoyable. Did you know they’ve also received several awards over the years for their hard work, including the BRW Fast 100, and the Anthill Smart 100.

As fast-growing front-runners in the industry, the team at jason.l wanted to solidify their market-leader status. That’s why jason.l partnered with OMG on a customised SEO campaign, tailored to their unique goals. Within 12 months, they saw 130% more traffic and 150% more conversions, along with 7x more keywords ranking in the top 3 spots. That’s huge search engine impact resulting in serious growth for their bottomline. And it’s just the beginning!

Our Approach

Wondering what it takes to dominate digital? Look first to your search engine visibility. Brands that are ranking in the top 3 positions are capturing up to 60% of search traffic — that’s the lion’s share of ready-to-buy customers finding you every single day. To engineer market-leading search engine success, we researched their competitors and mapped a game plan.

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Streamlining website and content structure

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Boosting website authority with strategic link building

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Technical and offsite SEO to optimise their website

Strategy & Execution

Let’s increase your sales
100% transparency, no excuses, and no dodgy practices. Just serious digital results.